Honor Mobile phone was founded in 2013, when Glory, as a sub-brand of Huawei, mainly took into account Huawei's cost-effective responsibility. In the second half of 2020, due to Huawei's chip problems, it was finally helpless to sell it in order to keep Honor, and Honor has since become a new independent brand. After the glory independence, its mobile phone sales have soared, and it has won the first place in the domestic mobile phone market many times, what is the mystery of this?
As a tool, not everyone will pay attention to the brand direction of mobile phones, so until now, there are still many friends who do not know that Honor mobile phones are independent, and they also think that Glory and Huawei are one. Huawei is a well-known brand in China, with a very high brand value, which also drives the brand value of Glory itself, so on this basis, many friends value the brand to choose honor mobile phones, so the glory comeback can rise rapidly.
In addition, honor phones are unique in terms of stability, you may often see xiaomi, realme and other brand mobile phone systems bugs, but you are almost difficult to see about honor phones in the system of bug content. For ordinary users, may pay more attention to stability, after all, at critical moments, mobile phones often have problems that will seriously affect the user's experience, and even delay some things, a stable system, for consumers, is a very big selling point.
In addition to the stability of the system, the appearance of the phone is also a reason. Honor's current models have a feature, that is, the appearance is very similar to Huawei, or its design style is not much different from Huawei. Although such a appearance setting is boring in the eyes of some play machine users, but for ordinary users, this is a very big selling point, such as like the appearance of Huawei P50, but the price of more than 4000 yuan feels a little expensive, if you choose honor to play 30 Plus, you only need to spend 1099 yuan to have a dual-ring camera design.
As a mobile phone brand split by Huawei, Honor also inherits many of Huawei's technologies, such as Honor's 66W fast charge from Huawei. This is particularly friendly to previous old Huawei users and can be used in the previous old Huawei accessories. In addition, the optimization of many software designs also comes from the old Huawei team, which has almost no learning cost and can be better used, and the user's habits are also a fundamental reason for the rapid rise of Honor.
Summed up in a thousand words, the sales of honor mobile phones can rise rapidly, more or inherit the legacy of Huawei's "father", with the previous Huawei excellent brand value, excellent stability, good design, and sufficient technical accumulation has won the recognition of users. If Glory can seize the opportunity, the follow-up will inevitably get a bigger breakthrough, and it is not impossible to surpass huawei before.