How powerful is SAIC-GM-Wuling in 2021?
Last year, a total of 1.76 million vehicles were sold, and the cumulative number of users in the world reached 25.5 million, ranking first in the sales volume of national brand single car companies for 17 consecutive years.
Specific to the model, taking the Hongguang MINI EV as an example, the cumulative sales exceeded 580,000 vehicles, ranking first in China's new energy vehicle sales for 17 consecutive months, and now several brands have launched a copycat version of the Hongguang MINI EV, which shows how powerful this car is.
Not only China, but also in overseas markets, Wuling has fully realized the vehicle export, ship borrowing and overseas business development model of complete independence, covering more than 40 countries and regions in Central and South America, the Middle East, Africa, Southeast Asia and so on.
If you break and pull the popularity of Wuling in China, it will be even more powerful, although I dare not say that I know that I will go down to ninety-nine, at least the volume is not inferior to any domestic car company.
No, the first month of the Year of the Tiger has not yet passed, and Wuling has come to do things again.
On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, and officially released the brand strategy of "China Wuling Two Wings Flying Together" on the spot, opening a new journey of brand upward with "user wings" and "technology wings". It also listed the Wuling Capgemini 280T equipped with a new generation of Ling OS Lingxi system, and the official guidance price was 115,800 yuan and 125,800 yuan respectively, which once again grabbed the forefront of many car companies.
Wuling should communicate with young people in an all-round way
Standing on the new commanding height of 25.5 million global users, Wuling has entered a new stage of development, and "China's Wuling two wings fly together" is the development strategy of the new stage.
The so-called "China Wuling", everyone naturally understands the good intentions from the literal meaning, that is, Wuling wants to become a banner of Chinese cars. The so-called "two wings flying together" is to make a fuss around user experience and technical strength to create a better car life for users.
So the question is, how to implement the user experience and technical strength?
Let's start with the user experience. Wuling plans to enhance the stickiness between users and users through the "double blessing" of users' online social positions and offline experience centers.
The representative of the online social position is LING HOUSE, which is similar to NIO HOUSE, which uses the display of scenarios and forward-looking vision to achieve closer communication between brand models and users by holding art exhibitions, Internet celebrity punch cards, music festivals, New Year's Eve parties and other diversified user activities.
At present, Wuling Global Brand Center LING HOUSE has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou, and more user offline experience centers LING HOUSE are under construction.
Coupled with the online one-stop social e-commerce platform LING Club built by Wuling in April last year, the platform has registered more than 14.5 million users, becoming the largest online sales service platform in China. As well as the offline service channels that Wuling is proud of, the relationship between Wuling and users will undoubtedly be closer.
Play two cards well, technically and userly
Looking at the technical cards played by Wuling, it is not vegetarian.
The first is the first intelligent open ecosystem independently developed by Wuling - Ling OS, its technical highlight is to build a tacit wisdom ecosystem of cars, people and life, seamlessly covering all scenarios such as car owners' travel, entertainment, and social networking, and providing Wuling users with an anthropomorphic, social and intelligent travel ecological experience.
The author once experienced this system on the Wuling Star model, and to be honest, the experience at that time was quite good. Whether it is the 3D real-time rendering of the speech recognition speed of the car assistant - Xiaowu Xiaoling, or the WeChat location sharing, or the built-in team travel function of the system, it is very suitable for the travel scene of young people.
It is reported that the new generation of Ling OS after the OTA upgrade has become more powerful. Looking at several sets of data, the speech recognition speed takes only 0.8 seconds, the system wake-up time takes only 0.6 seconds, the GPS cold start positioning speed is accelerated to 7 seconds, and the system boot speed is optimized to 28 seconds...
Secondly, Wuling will also launch a new smart power brand "LING POWER", as the name suggests, it can bring higher performance and smarter kinetic energy.
Let's take the Wuling Capgemini 280T listed at this conference as an example, it is equipped with a new 1.5T turbocharged cylinder direct injection engine, the peak torque reaches 290N m, 1000rpm can achieve turbo intervention, power performance is remarkable. In the later stage, if there is a chance, the new media of automotive intelligence will bring you a fresh experience.
【Conclusion】 Based on the above content, Wuling showed its own technical brand at the beginning of the Year of the Tiger, and it is no wonder that many netizens sighed that Wuling is worthy of being a god car. At the same time, many netizens also said that they were reflecting, the original simple thought that Wuling annual sales of 1.76 million units, relying on only the cost performance, this conference hit our face, it seems that we will re-look at Wuling in the future.