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Micro electric car, come out and touch it?

Who is driving the sales of micro-electric vehicles to soar?

It is a simpler and rougher understanding of the car by the younger generation of car consumers, a more direct judgment of daily commuting, and a clear signal that car consumers enter the healthiest development direction.

Micro electric car, come out and touch it?

Of course, this maturity of the understanding of automobiles is still in the stage of just being civilized, and it is subject to market restrictions, and it will take some time to grow and digest.

Fragrant, everyone wants to share

On April 25, Mercedes-Benz design, Geely manufactured a new Smart model Genie #1 opened pre-sale, the price of 190,000 to 230,000, as a Mercedes-Benz, this price is a reasonable range, but as Geely, this price seems to be a little too high, and as the main consumer of today's car, there may not be many young people will buy this Genie #1 for the star on the B-pillar.

Micro electric car, come out and touch it?

On the other hand, with the popularity of Wuling Hongguang MINI EV, Chery restarted qq naming to bring QQ ice cream, and Changan also launched the national version of the originally higher-priced Ben Ben E-Star, and recently launched a new LUMINI (glutinous corn) model.

Micro electric car, come out and touch it?

According to the data, the annual sales of Hongguang MINI EV in 2021 reached 395451 units, an increase of 250.7% year-on-year, more than twice that of BYD Qin, which ranked second in domestic new energy sales in 2021 (BYD Qin's sales in 2021 were 187227 vehicles. The same level of Changan Benben E-Star received sales of 76,000 units, and QQ Ice Cream received more than 70,000 orders in the 6 months since its listing (the specific data was not officially announced).

Micro electric car, come out and touch it?

Who wouldn't want a piece of the pie like this?

So there was the beginning of mercedes reboot Smart Genie #1.

But is this fragrant food really so good to earn?

Do I buy a micro electric car, icon?

Why the Hongguang MINI EV became a hit, we have analyzed many times, is because the cost of commuting is very low.

Micro electric car, come out and touch it?

First of all, this is an electric vehicle, the driving cost is very low, and secondly, such a car only needs to commute to work / buy vegetables / pick up and drop off children, do not need to do hard work, and finally the purchase cost is very low, the money to buy a motorcycle before can buy a scooter, and it is not a miscellaneous car, which is relatively guaranteed, plus the manufacturer's publicity and momentum, but also for these cars to add some trend attributes, and eventually become a walking artifact for young and old.

Simply put, cheap, easy to use, big brands are guaranteed, and publicity is in place.

Micro electric car, come out and touch it?

That is to say, people who buy micro-electric vehicles never figure out whether this car is a Mercedes-Benz LOGO or a Wuling LOGO. If the price is the same, I will definitely choose the Mercedes-Benz LOGO, but this is not realistic.

Of course, models like Hongguang MINI EV, to meet the basic attributes of people from A point to B point, so there is a huge market with annual sales of hundreds of thousands of units, coupled with the rising oil prices now, buying a scooter electric vehicle has become the first choice for many people, plus Hongguang MINI EV will press the price of this market very low, basically will not exceed 50,000 pieces, in most of the acceptance range.

The protection of big names is not comprehensive enough

It meets the needs of people from point A to point B, and also meets all the demands of people for scooters.

However, people have overlooked one point, that is, the guarantee of such a micro-electric vehicle in the safety attributes.

Perhaps from the brand point of view, Wuling, Changan, Chery and other brands are more secure than the vehicles produced by small brands to a certain extent, but due to the extremely low price limits the safety configuration of the main engine factory on these models.

Micro electric car, come out and touch it?

Although there is no official crash test on it, there was a relevant crash test in a well-known domestic car column last year.

Micro electric car, come out and touch it?

The test vehicle is a Hongguang MINI EV and a miscellaneous old man Le, the two cars at a speed of 60km/ h for 50% offset collision, the result must be unbearable, the miscellaneous old man Le front face is almost completely deformed, according to the host is that the passengers in the car have no possibility of survival. The Hongguang MINI EV is better, the A-pillar is not deformed, the battery is not deformed, but the front collapse area is seriously deformed, the door is knocked open, the double flash is not opened, the front dummy is on top of the interior, the pedals are also partially invaded, and the situation of the rear passengers is not ideal.

Micro electric car, come out and touch it?
Micro electric car, come out and touch it?

This also confirms our previous statement that compared with the miscellaneous old man Le, these big-name legal micro-electric vehicles are better in terms of safety, but they are far from reaching the normal level of safety.

Although as a big brand, the main engine factory is also trying to improve the safety of these models, but subject to the internal roll too seriously, the safety of the configuration can only be achieved by increasing the price, for example, the earliest version of the Hongguang MINI EV 28,800 did not even have an airbag, and later launched a version with airbags, but even in the 2022 models currently on sale, low-end models still have no airbags to choose from, and perhaps the main engine manufacturer also knows that there is not much difference between yes and no.

Micro electric car, come out and touch it?

The late-stage launch of QQ ice cream has also begun to be equipped with airbags in the main driver of the high-end models, but the entry-level version is still not, and the recently unveiled Chang'an glutinous corn is equipped with a front-row double airbag, but without exception, there has been a slight increase in the price of airbags.

And it is worth noting that at present, these micro-electric vehicles in China can be on the high speed, even if the main engine factory positions it as "low-speed transportation in the urban area", but it is legally allowed to go to the high speed, which is undoubtedly the biggest challenge to safety.

Micro electric car, come out and touch it?

In Japan, the ultra-small pure electric vehicle e-Apple belongs to the power of the bicycle, can not take the highway, and equipped with airbags; Europe has planned a special road for low-speed electric vehicles, to avoid mixed traffic and reduce the risk of driving; will be sold in Europe Hongguang MINI EV, but also to add a vehicle safety equipment, the price increased to 77,900 to 116,900 yuan.

In fact, the popularity of micro-electric vehicles is not a bad thing, in the attributes of commuting tools it does better than most cars, low price, high utilization, very low cost of use and other advantages are very in line with the needs of urban commuting, but too much inward volume of the market, too low the price limits the safety configuration of the load, ignoring the importance of safety attributes.

Micro electric car, come out and touch it?

Next, with more and more such scooters, it is time for professional institutions to take out these models and touch them, at least to let consumers choose a relatively safe micro scooter in the lowest category.

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