On March 24, Xiaomi Group announced that it would grant about 174.9 million shares of Xiaomi shares to 4931 employees, which is the biggest incentive since the xiaomi group went public.
The incentive objects are selected employees and other outstanding employees of the second phase of Xiaomi's "Entrepreneur Program", excluding company executives, and each employee can get an average share of shares worth about 425,000 yuan in the calculation of the stock price of HK$14.78. Xiaomi CEO Lei Jun said that after recruiting 5,000 engineers last year, 5,000 outstanding engineers will be recruited this year.
Xiaomi mobile phones have been impacting the high-end in recent years, and the Xiaomi 10 series has achieved good results, but due to the follow-up due to supply chain and other reasons, Xiaomi still needs to work hard in the high-end market. What attracts users to change machines is the hardware, and what really retains users is the excellent software experience. Xiaomi to impact the high-end, is not simply to carry out hardware stacking, the important real from the user experience, the combination of software and hardware, not only to give users excellent hardware configuration, but also to ensure that users have a perfect software experience.
In Xiao Lei's view, miUI's next step is not only to ensure stability and fluency, but also to strengthen multi-device collaboration capabilities. Today, the experience of MIUI+ on the computer side is still not very satisfactory, and there is still a certain gap with competitors. Xiaomi can consider recruiting more software engineers and developing it with user experience as the center.
In the future, users will increasingly use multi-device collaborative work, cross-device copy and paste content, seamless audio conversion of wireless headphones, etc., are very important functions. Xiaomi needs to do a good job of this function in order to retain more users.
In terms of automotive business, Xiaomi Automobile's engineering prototype will be launched in the third quarter, and it will focus on the development of models in the range of 150,000-300,000 yuan. Xiao Lei believes that it is necessary for Xiaomi to explore high-end models in order to establish a relatively high-end brand. Weilai first built the supercar model EP 9, which achieved good results on the track, so that it could gain a foothold in the high-end market at once. Weilai will launch a relatively cheap brand in the future, so that consumer acceptance is relatively high.
Xiaomi should not only focus on users who pay attention to cost performance, but also do some more product-oriented and luxurious models. In this way, when the original part of the group has money, they can continue to choose Xiaomi's products.