Wuling is good at building cars, and is also good at making golden sentences.
From "what the people need, Wuling will build", to last night's sonorous and powerful "You can always believe in China's Wuling", Wuling has also changed from "Liuzhou Wuling" to "China Wuling" with global vision.
Choosing to hold a brand upgrade conference on February 22, 2022, such a very loving day, probably also carries the love and commitment of China Wuling to users, like those partners who choose to register for marriage with the Civil Affairs Bureau on February 22, using a once-in-a-century day to record this brand renewal, but also adding the sweetest footnote to the brand history.
At the press conference, Zhou Ju, deputy general manager of SAIC-GM-Wuling Sales Company, listed a series of achievements to testify for the new name before introducing "China Wuling".
For example, the number of global users of SAIC-GM-Wuling has exceeded 25.5 million, with a cumulative sales of 1.76 million vehicles in 2021, ranking first in the sales volume of national brand single car companies for 17 consecutive years.
For example, many of Wuling's models are also the first in various fields. In 2021, Wuling Capgemini ranked first in MPV sales of the same level, Wuling Xingchen was the first in annual sales of SUVs within 100,000 yuan, and Hongguang MINIEV ranked first in China's new energy vehicle sales for 17 consecutive months.
Wuling's achievements are obvious to all, coupled with the brand positioning of "what the people need, Wuling will build", and the transformation of production lines during the epidemic to produce masks, henan flood support materials, etc., the upgrading of Wuling brand to "China Wuling" is both a natural success and a well-deserved name.
But even if it is "China's Wuling", if people want to believe forever, it is not enough to shout with slogans, let alone choose a zodiac auspicious day and publicize it.
Gaining trust requires commitment, but also planning and action.
Therefore, at the same time as the "China Wuling" released, there is also a new brand strategy of "China Wuling Two Wings Flying Together".
Zhou Ju said that "China Wuling" means the original intention and mission of Wuling people to build a national automobile brand; and "two wings flying together" means that China Wuling will continuously improve the brand user experience and technical strength on the basis of the user's original intention, and create a better life for the user with innovative breakthroughs.
Two wings on the Wuling LOGO, one to drive the user, one to drive the technology.
Wuling is the people's Wuling, and in China, no car company can have a mass base of more than 25.5 million. Therefore, from 2021 onwards, Wuling will begin to try to explore the needs of users for new service experiences created by personalization, socialization and culture from online to offline.
In April 2021, LING Club, an online one-stop social e-commerce platform created by Wuling, was officially released. LING Club focuses on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use, to social, shopping, personalized customization and other aspects to build a one-stop social e-commerce platform for all-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
In November 2021, Wuling's first global brand center positioning a new lifestyle, LING HOUSE, was officially opened in Shanghai. WITH THE USER AS THE CORE, LING HOUSE creates diversified scenes such as personalized customization, social space, and life experience, so as to realize the close communication between brand models and users.
The use scenario of LING HOUSE, like most brand experience stores at this stage, is to narrow the distance with users through immersive experience, such as holding art exhibitions, Internet celebrity punch card activities, music festivals and so on. At present, Wuling's LING HOUSE offline experience center has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou, Guangzhou and other places.
But whether it is LING Club or LING HOUSE, you will find that these concepts and actions have actually been implemented in many car companies, and to make people "always believe", more original user activities are needed to show sincerity.
The successful holding of the 2022 Beijing Winter Olympics has ignited people's enthusiasm for ice and snow sports. In response to the national call for "300 million people on ice and snow", Wuling announced at the press conference that it officially signed a contract with the Xuedu Cuiyun Mountain User Base, where it will land wuling brand's first user lingling base in the world, and carry out a series of multi-dimensional integrated brand experience activities here to realize the wonderful dreams of the people.
At the same time, Wuling also announced that it will officially open the third season of "The Journey of Longing", which is a variety IP derived from Wuling Capgemini, which has now been extended from the star chapter to the user article. It is expected that in April this year, Wuling will officially open the Ling sense base and invite the first users to experience.
Zhou Ju said at the scene that this is the first completely original user experience activity in the car circle.
If the user is the guarantee for the upward development of the Wuling brand, then technology is the source power to maintain the continuous upgrading of the brand. Only by continuous iteration of technology can brands and products be "fresh" at all times.
In 2021, Wuling has released the global small electric architecture, Wuling chip, intelligent micro-exchange system and Ling OS open intelligent ecosystem and other technologies, and has successively launched Wuling Journey, Journey, Wuling Star, and Wuling NanoEV and other explosive products, while meeting the differentiated needs of users, consolidating the brand's technical competitiveness.
In 2022, Wuling will also launch a new smart power brand "LING POWER", providing users with more choices in terms of performance and kinetic energy. This will probably be a big move for Wuling in the future, and this conference still retains its mystery.
For the progress of intelligent upgrading, Wuling is much more open and generous.
At the launch of Wuling Star last year, Wuling released the first intelligent open ecosystem independently developed by Wuling - Ling OS. After 5 months of OTA upgrades, the speech recognition of the new generation of Ling OS has been optimized to 0.8 seconds, the system wake-up time has been optimized to 0.6 seconds, the GPS cold start has been accelerated to 7 seconds, and the system boot speed has been optimized to 28 seconds, all of which have reached the best level in the industry.
No matter how good the technology is, it can only be used to maximize the effect when it is installed on the model. At the scene of this brand conference, the Wuling Capgemini 280T equipped with the new generation of Ling OS Lingxi system is also one of the protagonists, and the official guidance price range of the two new configuration models is 11.58-12.58 million yuan.
According to reports, since its listing in November 2020, the sales volume of Wuling Capgemini has exceeded 100,000 units.
The main upgrade of the 280T version this time, in addition to the latest generation of Ling OS Lingxi system, there is also an increase in power. In order to meet the needs of more users' family cars, The Wuling Capgemini 280T is equipped with a new 1.5T turbocharged cylinder direct injection engine, which increases the power output to 290N·m peak torque, and the maximum horsepower is increased from 147Ps to 177Ps, ranking first in the same echelon.
At the same time, the Capgemini 280T engine also improves the hysteresis of the supercharged engine, and in conjunction with the optimization of NVH performance and powertrain durability, there are also significant improvements in handling noise and handling details.
The listing of Wuling Capgemini 280T undoubtedly further enriches the product matrix of Wuling Silver Label. It is worth noting that Wuling also released a surprise Easter egg at the scene, Wuling will launch the brother model of the stars - Wuling Jiachen, which is positioned as a mid-to-high-end seven-seat family car, helping Wuling Silver to open up a wider home market.
At the same time, the pace of globalization of Wuling is also accelerating. Zhou Ju revealed that within this year, Wuling Hongguang MINIEV will also launch a more technologically minimalist derivative model, and plans to let this model be listed overseas.
In fact, before the launch of Hongguang MINIEV, when Wuling did the preliminary research of the product, many people also expressed concern, saying that "small electric vehicles have a heavy burden of public opinion in the Chinese market." However, the results are obvious, Hongguang MINIEV won the first place in China's new energy single model sales list in 2021, and since its listing in July 2020, the cumulative total sales volume has exceeded 550,000 units, successfully opening up a new category in the pure electricity market.
It can be said that Wuling has proved with practical actions that "people will win the day". From Wuling, Liuzhou, which was once a good price, to Wuling, China, which is now loved by young people, the growth of Wuling is obvious to all.
Such a Chinese Wuling, of course, is also worthy of everyone's trust.