February 22, 2022, a rare symmetry day, has become a day for netizens to post happiness and wishes, and on this day with an amazing number of "love", SAIC-GM-Wuling is also expressing strong love to consumers. On February 22, Wuling held the 2022 strategic conference in Shanghai, and announced the official listing of its new car, the Wuling Capgemini 280T.
With both wings spreading together, Wuling wants to be a global brand
Unlike the last time I saw Zhou Ju, this time he was wearing a white casual suit, calmly and at the same time a little more serious. Indeed, as the deputy general manager of SAIC-GM-Wuling Business Unit, behind the continuous growth of Wuling, its confidence is also thicker, and at this strategic conference, he still needs to seriously tell us: Wuling in 2022 will take off again.
When Zhou Ju announced the official upgrade of the Wuling brand to "China Wuling", the "People's Wuling" that was originally officially certified by consumers and brands began to have a deeper meaning. Later, he further said that under the brand strategy of "China Wuling Two Wings Flying Together", Wuling opened a new journey of brand upward with "user wings" and "technology wings" and built it into a global brand.
In fact, on the basis of having 25.5 million users worldwide, Wuling's globalization has achieved a stage victory, but on the basis of quantity, Wuling must also stand on the user's point of view and further consolidate its existing advantages in the global market with the improvement of technology. In terms of users, Wuling will comprehensively develop a new model of direct connection of 2C users, continue to innovate and break through, and deeply cultivate user needs.
In April 2021, Wuling launched the LING Club to create a one-stop social e-commerce platform integrating car purchase, car use and social networking from the perspective of upgrading the user's full-link experience and car life ecology. For the individual needs of users, as well as the young lifestyle, THE LING Club has become an indispensable step in its car life. Under the continuous innovation of Wuling, the registered users of the LING Club platform have exceeded 14.5 million, which is the largest online sales service platform in China, and the title of "people" is well-deserved.
In addition to the LING Club, last November, Wuling brand center LING HOUSE was officially opened in Shanghai, and the former is different, the latter is more to add the diversification of the user's offline car life scene, focusing on personalization, social at the same time, LING HOUSE also pays attention to creating different scenes of multi-user activities, including art exhibitions, Internet celebrity punch cards, music festivals, etc., in the form of different cultures, breaking the barriers of the user circle, so that the car is truly integrated into life. Social networking is further expanded. After the success of Shanghai LING HOUSE, Wuling has successively carried out in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou, and has achieved good results.
Under the strategy of "two wings flying together", after the "user wing" has made a partial breakthrough and will continue to cultivate deeply, Wuling's "technology wing" will also begin to take off in 2022. In the context of the "new four modernizations" sweeping the global automobile market, Wuling, which wants to further occupy a global dominant position, also needs to make further achievements in the field of intelligence.
When Xingchen was listed last year, Wuling released the first intelligent open ecosystem developed by wuling, which breaks the original closed car environment by covering the intelligent ecology of people, cars and life, and the intelligent system and operation further enrich the user's travel experience, not only more convenient to operate, but also the personalized and social experience of consumers can be further improved.
In this year, the Ling OS system was upgraded again by OTA, the wake-up time was further shortened, it took only 0.6 seconds, and the speech recognition technology continued to be optimized, taking only 0.8 seconds, the fastest in the industry, GPS cold start positioning, and speeding up to 7 seconds. The fully upgraded Ling OS system is a key part of Wuling's "technology wings", and Wuling naturally has more than this link. At the hardware level, Wuling will also launch a new smart power brand "LING POWER", with higher performance, more intelligent kinetic energy, so that users have more choices.
With a comprehensive renewal, capgemini 280T opens a new era of home four
After the comprehensive upgrade from software to hardware, Wuling's technical strength has been fully renewed, which is also a key "weapon" for its further take-off. Whether it is strategy or technology, it needs to fall into reality, take the actual model as the carrier, and launch its brand offensive, and the first blockbuster of Wuling in 2022 is also unveiled at this conference, that is, Wuling Capgemini 280T. A total of 1.5T CVT automatic premium and 1.5T CVT automatic flagship models were released for the new car, and the official guidance price was 115,800 yuan and 125,800 yuan respectively.
The Wuling Capgemini 280T is equipped with the aforementioned new generation OfLing OS system, and its vehicle-machine interconnection has been fully upgraded. Faster and faster car-machine response, as well as a more comprehensive on-board application, implements the user's play in daily commuting, long-distance travel and team travel in a variety of environments, not only to achieve a more full-scenario application, but also to further renew Capgemini's social experience, for the current young users and users who love to travel, make friends, is one of the best partners in car life.
To further increase the freedom of travel, the Capgemini 280T can be described as painstaking. Flexible and changeable "4 + X" magic space, under the blessing of two rows of seats four-way roller skating, the front and back sliding distance is up to 560mm, the horizontal sliding support is 160mm, plus the third row of seats that can be independently hidden and reclined, after being completely flush with the floor, the overall volume can reach 1514L, whether it is a family trip, or a friend trip, the combination of a variety of space structures can be satisfied.
As a masterpiece that successfully created the era of the big four, Wuling Capgemini has been well received since its listing, and from November 2020 to the present, it has gained the favor of 100,000 users. In addition to Capgemini's "pinching" of the car pain points of family users and the change of young consumers' concepts, it is also a major performance of the recognition of the influence of Wuling Silver. More spacious and more variable space is the need of home users, and being able to travel freely and intelligently has become the dream of more young consumers.
In this renovation, capgemini 280T grasps the needs of users, in addition to the upgrade of the car and machine, it also brings more diverse choices in power. The Capgemini 280T, which adopts in-cylinder direct injection engine technology, has a power output of 177Ps horsepower, ranking first in the same class.
Coupled with the new generation of supercharger technology, ECU & TCU intelligent algorithm joint control, and simulated 8-speed CVT stepless gearbox, the control is more acute, under the output of more surging power, the engine response time is 20%, the measured zero hundred acceleration is 10.6 seconds, the acceleration time of 100 kilometers is reduced by 16%, and the leading edge of the same level is significant. In addition, the Wuling Capgemini 280T uses BorgWarner-Mid-MOUNTED DVVT variable valve timing technology, MAHLE-variable displacement oil pump, and two-way integrated exhaust duct cylinder head to achieve fuller combustion, lower losses and further improve vehicle economy.
Write at the end:
The young Zhou Ju, in the familiar ridiculous speeches in the past, has a little more serious atmosphere of seriousness, mainly because this conference has a deeper meaning for Wuling. Because after 25.5 million users, Wuling has launched an impact on a higher goal, not only to be a "people' brand", but also to be a national brand standing in the global market.
Under the brand strategy of "China Wuling Two Wings Flying Together", the improvement of technology and user operation has also become a key step in the core improvement of Wuling. Not only is it more in line with the current market trend of technological upgrading, but also more belongs to the current consumer car life, Wuling's concept is gradually changing, more trendy, younger, more fashionable is gradually dominating. With Capgemini 280T as the starting point, this take-off battle, Wuling has officially started, and we will wait and see in the future.