On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together" on the spot, and opening a new journey of brand upward with "user wings" and "technology wings".
At the same time, equipped with a new generation of Ling OS Lingxi system Wuling Capgemini 280T Jinqing listed, the new car power intelligence Qi Huanxin, a total of 1.5T CVT automatic premium type and 1.5T CVT automatic flagship 2 models, the official guidance price is 115,800 yuan, 125,800 yuan, before March 31, users can book a car to enjoy the highest 10,000 yuan 5 luxury gifts!
After 36 years of development, Wuling has always adhered to the "user-centric" development concept, and has achieved excellent results at home and abroad with excellent independent research and development capabilities, distinctive product innovation concepts and open and inclusive development patterns. The number of global users of SAIC-GM-Wuling exceeded 25.5 million, with a cumulative sales of 1.76 million units in 2021, ranking first in the sales volume of national brand single car companies for 17 consecutive years. In 2021, the "big four-seat family car" Wuling Capgemini ranked first in the sales volume of MPV of the same level, and Wuling Star achieved the first place in the annual sales of SUVs within 100,000 yuan. Hongguang MINIEV's cumulative sales exceeded 580,000 units, ranking first in China's new energy vehicle sales for 17 consecutive months, promoting the popularity of new energy vehicles. Overseas, Wuling has fully realized the vehicle export, ship borrowing to go to sea and completely independent diversified overseas business development model, covering more than 40 countries and regions in Central and South America, the Middle East, Africa, Southeast Asia and so on.
After entering another new stage of development, Wuling will take "China Wuling two wings flying together" as the strategy, through the continuous improvement of user experience and technical strength, develop a comprehensive 2C user direct connection model, and continue to deepen user needs. "China Wuling" refers to the original intention and mission of Wuling people for building a national automobile brand; "two wings flying together" is to continuously improve the brand user experience and technical strength on the basis of the user's original intention, and create a better life for the user with innovative breakthroughs.
The user's online social position and offline experience center are "double blessed", and the user's wing creates beauty
Under the guidance of the brand's comprehensive 2C strategy, in April 2021, the online one-stop social e-commerce platform LING Club created by Wuling was officially released, bringing consumers a beautiful car purchase experience and growing together with users. LING Club focuses on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use, to social, shopping, personalized customization and other aspects to build a one-stop social e-commerce platform for all-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
From online to offline, Wuling is also tapping users' demand for new service experiences created by personalization, socialization and culture. In November 2021, LING HOUSE, the global brand center of Wuling brand positioned with the new lifestyle of Wuling brand, was unveiled in Shanghai. WITH THE USER AS THE CORE, LING HOUSE creates diversified scenes such as personalized customization, social space, and life experience, so as to realize closer communication between brand models and users. LING HOUSE uses the display of scenarios and forward-looking vision to narrow the distance with users with immersive experience, and successfully reached a larger and more diversified user circle by holding art exhibitions, Internet celebrity punch cards, music festivals, New Year's Eve parties and other diversified user activities, becoming the first position of brand direct operation, coffee customization and sharp goods.
THE LING HOUSE USER OFFLINE EXPERIENCE CENTER HAS BEEN ESTABLISHED IN LIUZHOU, NANNING, ZHENGZHOU, SHANGHAI, HANGZHOU, SUZHOU AND GUANGZHOU, BECOMING A NEW SYMBOL OF BRAND COMMUNICATION USERS. At present, more users offline experience center LING HOUSE is under construction.
In the 2022 sports year, the people's enthusiasm for ice and snow sports is high, in response to the national call for "300 million people on ice and snow", at the press conference, Wuling officially signed a contract with the Xuedu Cuiyun Mountain user base, landing the world's first user Ling sense base of the Wuling brand, which will also land a new LING HOUSE, carry out a series of multi-dimensional integration of brand experience activities, and realize the wonderful dreams for the people.
In the future, Wuling will continue to deepen the user's online social position LING Club, the user's offline experience center LING HOUS and dealer channels, and through the construction of online and offline user homes, more closely dialogue with users and connect users.
In addition, wuling announced at the press conference that the third season of "The Journey of Longing" was officially opened. As a variety show IP derived from the "big four-seater family car" Wuling Capgemini, "The Journey of Longing" has been extended from the star chapter to the user article, with more comprehensive and warm user care and service, and users to create a better travel.
Create an intelligent travel ecology, build intelligent kinetic energy, and break through innovation in the wings of technology
Technological innovation, product advancement. In 2021, Based on the beauty of people's travel, Wuling promotes integrated technology breakthroughs, from the global small electric architecture, Wuling chips, to intelligent micro-exchange system, Ling OS open intelligent ecosystem, Wuling steady and steady, to achieve technological breakthroughs, so as to successively create Wuling Journey, Journey, Wuling Star, and Wuling NanoEV and other explosive products, to meet the differentiated needs of users, and consolidate the brand's new technological competitiveness.
In order to accelerate the pace of technological innovation, Ling OS, the first intelligent open ecosystem independently developed by Wuling, has changed the previous closed car machine system, and through the construction of a tacit wisdom ecosystem of cars, people and life, it seamlessly covers the whole scene of the owner's travel, entertainment, social networking and so on, providing Wuling users with an anthropomorphic, social and intelligent travel ecological experience. In the daily driving process, through the Ling OS Lingxi system, users can deeply interact with the world's first 3D real-time rendering car assistant - Xiaowu Xiaoling, easily realize custom wake words, continuous dialogue, multi-voice commands and other functions, and enjoy the top voice interaction experience. In addition, the Ling OS Lingxi system also supports WeChat location sharing, one-click realization of destination presets, daily commuting to pick up and drop off family will be more convenient. When traveling by car, the use of the road book function can help users plan short, medium and long-distance travel, saving time and worry; the built-in team travel function, setting the travel destination, realizing real-time location sharing and information exchange for group travel, and feeling the new social play.
After more than 5 months of tacit understanding, the new generation of Ling OS has been upgraded by OTA, and the voice speech recognition technology has been continuously optimized, taking only 0.8 seconds, the fastest in the industry! Secondly, the wake-up time of the Ling OS system takes only 0.6 seconds; the GPS cold start positioning is accelerated to 7 seconds; the system boot speed is optimized to 28 seconds, which is the best in the industry! With the growth of users, the tacit understanding continues to upgrade, and the Ling OS Lingxi system of continuous OTA will continue to bring heavy surprises to users.
In addition, at the hardware level, Wuling will also launch a new smart power brand "Ling POWER", with higher performance, more intelligent kinetic energy, so that users have more choices.
Smart, power refreshed, Capgemini 280T ignition on the market
In addition to the release of a new brand strategy at the event site, The high-power version of Wuling Capgemini - Wuling Capgemini 280T was officially launched. Capgemini 280T adheres to the world-class quality car manufacturing concept of Wuling Silver Standard, inherits the original product advantages of "Big Four", and is equipped with a new generation of Ling OS Lingxi system, which seamlessly responds to the main and co-pilot seat commands through top voice interaction, voice partition recognition and other functions, so that family members can get the most tacit care and companionship on the basis of enjoying the first class driving and riding feeling. In addition, capgemini 280T is equipped with a new 1.5T turbocharged cylinder direct injection engine, a new generation of turbocharging technology to increase the power output to 290N m peak torque, which is the leader in the same class; the maximum horsepower of 177Ps, ranking the first echelon in the same class; the turbo intervention speed of 1000 rpm, also achieving the best in the same level, bringing users a more powerful power output experience.
At the end of the event, Wuling also unveiled a surprise Easter egg - Wuling will launch the brother model of Xingchen, and Wuling Jiachen, a high-end seven-seat family car in the global silver label of Wuling, will work with users to drive the realization of beautiful ideals and create more unexpected possibilities.
The successful convening of the Wuling 2022 brand conference means that Wuling has made comprehensive preparations at the beginning of the Year of the Tiger and met the new challenge with full passion of struggle. In the future, Wuling will continue to deepen the needs of users, develop technological innovation, take advantage of the "two wings" to open a new journey, accelerate to the beautiful with the rising trend, and truly become a global brand that makes young people proud and proud!