At present, in the epidemic environment, strong practicality, versatility and high quality have become the decisive factors for users to buy a car, so a new category of cars with more space, a more comfortable driving experience and a smarter car, that is, a "living room model", has entered people's field of vision.
As one of the leading brands in the domestic MPV market, Since the launch of the silver-label model Wuling Capgemini, Wuling has opened a new growth point in the home MPV market through the concept of "big 4-seater", and the cumulative sales volume since its listing has exceeded 100,000 vehicles.
In February this year, Wuling officially released the new brand strategy of "China Wuling, Two Wings Flying Together", established a comprehensive 2C brand development direction, and based on market insights and user needs, launched a new Ling OS 7-seat family car - Wuling Jiachen.
On April 28, as the first Ling OS 7-seat family car under the Wuling Silver Label brand, Wuling Jiachen opened a pre-sale activity, and the new car launched a total of 1.5L MT Enjoy Elite, 1.5L MT Comfort, 1.5T MT Comfort Vitality, 1.5T CVT Smart Luxury, 1.5T CVT Exclusive Flagship, a total of 5 models, with a pre-sale price range of 69,800 yuan to 105,800 yuan.
From now until the official listing, users can pay 9.9 yuan through official designated online channels such as Wuling Baojun Tmall and Jingdong flagship store, LING Club APP/Mini Program, and the first 10,000 under-order users can enjoy a "five-fold luxury gift" including 9.9 yuan to enjoy 3,000 yuan cash discount for car purchase, replacement subsidy, 24 periods of 0 interest/ 36 periods of low interest, three years of free traffic (2G/ month) lifetime free OTA upgrade, Ling value gifts.
The "2+2+N" layout highlights practical value
Wuling Jiachen adopts a new "wing aesthetics" design concept, flying wing type middle grid with tungsten photoelectric plating material double-layer grille, very recognizable. The silver label Wuling LOGO is embedded in it, with the wingsized LED headlights, so that the front of the car looks three-dimensional, and the sharp long chrome decorative pieces under the middle net make the visual effect more upscale.
On the side of the body, Wuling Jiachen uses extremely tense body lines to match the sculptural surface to show a strong and powerful visual effect. The wing-mounted taillights feature a one-piece design that extends horizontally to create a premium atmosphere that echoes the daytime lights. At the same time, Wuling Jiachen can also provide four car colors such as warm pure white, romantic elegant gray, innocent dream blue, and shimmering warm gold.
The length, width and height of Wuling Jiachen are 4785mm× 1820mm×1760mm, and the wheelbase is 2760mm. The seats are arranged in a "theatre stepped" layout with an 80mm drop between the front, middle and rear rows, ensuring that each row of passengers has the same excellent view. Based on ergonomic considerations, the new car also has quilted seats with comfortable quality, which brings excellent support and wrapping to the user.
In the "2+2+3" three-row 7-seat layout, the second row of seats can be moved forward and backward by 120mm, the back of the seat can be adjusted up to 150 °, and the user can freely adjust the driving seat to improve driving comfort and effectively prevent driving fatigue caused by poor posture. The third row of seat cushions is as high as 952mm, bringing a wide head space, and the rear seats can be reclined or folded forward for four or six minutes, achieving a maximum volume of 1177L in the trunk, easily coping with a variety of loading needs and covering the needs of multi-scene vehicles.
In addition, Wuling Jiachen provides 23 storage spaces in the car, and the front armrest box and the side panels of the middle seat are designed with exclusive mobile phone seats for easier access. The rear row is equipped with an independent air conditioner outlet, which can adjust the air volume in partitions, improve the comfort of the rear passengers, and each row has an independent USB interface to meet the charging needs of the mobile phone.
The Ling OS system highlights intelligent performance
In terms of interior, Wuling Jiachen is similar to The First Silver Label SUV model, Wuling Xingchen, and also adopts a combination of a three-spoke multi-function steering wheel and a 10.25-inch suspension central control screen. In terms of configuration, the new car is also equipped with functions such as 360° panoramic image, cruise control, electronic handbrake, and automatic parking.
The new generation of Ling OS Lingxi system equipped with the new car can seamlessly respond to the command of the main passenger seat through top voice interaction, voice partition recognition and other functions, so that family members can get the most tacit care and companionship on the basis of enjoying the first class driving experience. In addition, Ling OS Lingxi system also supports all-scenario OTA to meet users' needs for more rich functions.
In addition, the Ling OS Lingxi system also has built-in privileged applications such as NetEase Cloud Music and Himalaya, and users can enjoy massive audio resources. Remote car control function, can realize vehicle status monitoring, remote switch air conditioning, open and close lock, Bluetooth key sharing, users can view the car conditions at any time, to achieve full-scene intelligent car control, intelligent travel.
Wuling Jiachen will be equipped with two powertrains, 1.5L and 1.5T, of which the 1.5L engine has a maximum power of 73kW and a peak torque of 143N·m. The 1.5T engine has a maximum power of 104kw and a peak torque of 250N·m, matching the simulated 8-speed CVT transmission, and the comprehensive fuel consumption of 100 kilometers is only 7.2L.
summary:
Since 2016, with the popularization of the national "two-child" policy and the liberalization of the "three-child policy", the proportion of china's multi-population families in the overall family demographic structure has shown a steady upward trend. With the increase in the number of multi-population families, ordinary 5-seat models cannot meet the needs of different scenes for the whole family at the same time, and family cars with 6 seats, 7 seats and above have gradually become the mainstream upstarts in the automobile market.
With the opening of the pre-sale of Wuling Jiachen, the Wuling brand has further improved the silver label product matrix and provided users with more diversified choices, while also realizing the category coverage of different families and demand gradients. It is foreseeable that in the future, after the official listing of Wuling Jiachen, it will also create more unexpected possibilities for the silver label brand.