The most low-profile industry champion in china's auto market
Under the influence of the epidemic and the lack of cores, the test of the car market in 2021 intensified, but among them, a Chinese car company that has always been low-key released data: in 2021, the cumulative sales of 1.76 million vehicles were won, and the sales champion of the national brand single car company for 17 consecutive years.
It is SAIC-GM-Wuling, a company from Liuzhou, Guangxi, that sells entry-level models.
In the past 36 years of development, Wuling has gained the favor of 25.5 million users around the world, which dwarfs traditional Chinese automakers such as Changan and Geely.
Nowadays, whether it is sales scale or brand awareness, Wuling can be said to be the substantial "China First". In 2020, Wuling released the global silver label and embarked on a new journey of globalization, which is the beginning of qualitative change.
After a year, Capgemini, the world's first flagship model of silver label, quickly became the first sales volume of MPV models in the same class, with cumulative sales exceeding 100,000 units, gaining a foothold in the 100,000 family car market.
On February 22, Capgemini 280T was officially listed, priced at 115,800-125,800 yuan. The new car has undergone a new upgrade in terms of power and intelligent configuration, and promoted the Wuling brand upward with higher cross-level quality.
At the same time, at the 2022 Wuling brand press conference, Zhou Ju, deputy general manager of SAIC-GM-Wuling Wuling Business Department, announced that Wuling Automobile changed its name to "China Wuling" and released a new brand strategy "China Wuling Two Wings Flying Together", through the "User Wing" and "Technology Wing", opening a new brand upward schedule.
China Wuling, Chinese wisdom to the world
Since its inception, Wuling has always been user-centric, and continues to create the ultimate automotive products for global users to meet people's yearning for a better life.
With excellent independent research and development capabilities, Wuling has achieved the advancement from Wuling Hongguang to Baojun to global silver labels. Behind this is Wuling's all-round occupation of the commercial vehicle market and the passenger car market, and it is also a highlight of China's wisdom to the world.
In fact, in going global, Wuling has long left other brands behind. As early as 1990, Wuling began to actively explore the way to go abroad, since 2004, with the help of SAIC and GM channels, Wuling further opened the South America, the Middle East and Africa markets, took the lead in opening a systematic overseas sales network construction.
In 2021, Wuling achieved 145,600 vehicle and bulk exports in overseas markets, an increase of 88% year-on-year, a record high, and its overseas business covered more than 40 countries and regions.
Entering the era of new energy, Wuling also takes the lead and shows China's strength to the global new energy market.
Its Hongguang MINIEV has been listed for more than a year, and its cumulative sales have exceeded 580,000 vehicles, ranking first in China's new energy vehicle sales for 17 consecutive months, and reaching the top of the global single-model new energy sales champion for 5 times, which not only effectively promotes the popularity of new energy vehicles, but also injects confidence and confidence into the global new energy market.
The wing of the user, the original intention of car building
After entering another new stage of development, Wuling will take "China Wuling two wings flying together" as the strategy, on the basis of the user's original intention, continuously improve the user experience and technical strength, with innovative breakthroughs, to create a better life for users.
Under the guidance of the brand's comprehensive 2C strategy, in April 2021, the online one-stop social e-commerce platform LING Club created by Wuling was officially released, bringing consumers a beautiful car purchase experience and growing together with users.
LING Club focuses on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use, to social, shopping, personalized customization and other aspects to build a one-stop social e-commerce platform for all-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
From online to offline, Wuling is also tapping users' demand for new service experiences created by personalization, socialization and culture. In November 2021, LING HOUSE, the global brand center of Wuling brand positioned with the new lifestyle of Wuling brand, was unveiled in Shanghai.
LING HOUSE uses the display of scenarios and forward-looking vision to narrow the distance with users with immersive experience, and successfully reached a larger and more diversified user circle by holding art exhibitions, Internet celebrity punch cards, music festivals, New Year's Eve parties and other diversified user activities, becoming the first position of brand direct operation, coffee customization and sharp goods.
At present, the LING HOUSE user offline experience center has been completed in Liuzhou, Nanning, Zhengzhou, Shanghai, Hangzhou, Suzhou and Guangzhou, etc., becoming a new symbol of brand communication users.
Wings of technology, breakthrough innovation
The Wing of Technology is intended to achieve technological breakthroughs and consolidate the technological competitiveness of the Wuling brand by promoting integrated technological breakthroughs, from the global small electric architecture and Wuling chip, to the intelligent micro-power exchange system and the Ling OS open intelligent ecosystem.
In order to accelerate the pace of technological innovation, Wuling independently developed the first intelligent open ecosystem Ling OS, which changed the previous closed car machine system, and seamlessly covered the whole scene of car owners' travel, entertainment, and social networking by building a tacit intelligent ecosystem of cars, people and life, providing Wuling users with an anthropomorphic, social and intelligent travel ecological experience.
In the daily driving process, through the Ling OS Lingxi system, users can deeply interact with the world's first 3D real-time rendering car assistant - Xiaowu Xiaoling, easily realize custom wake words, continuous dialogue, multi-voice commands and other functions, and enjoy the top voice interaction experience.
After the OTA upgrade, the voice recognition of the new generation of Ling OS only takes 0.8 seconds, the fastest in the industry! Secondly, the wake-up time of the Ling OS system takes only 0.6 seconds; the GPS cold start positioning is accelerated to 7 seconds; the system boot speed is optimized to 28 seconds, which is the best in the industry! With the growth of users, the tacit understanding continues to upgrade, and the Ling OS Lingxi system of continuous OTA will continue to bring heavy surprises to users.
At the hardware level, Wuling will also launch a new smart power brand "Ling POWER", with higher performance and smarter kinetic energy, so that users have more choices.
Written in the end: The convening of the 2022 brand conference marks that Wuling is fully prepared at the beginning of the Year of the Tiger. In the future, China Wuling will continue to deepen the needs of users, develop technological innovation, and start a new journey by "two wings", becoming a global brand that makes young people proud and proud.
Text | Huluwa
(This article is the author's personal opinion only and does not represent the position of DearAuto.) )
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Mr. Li Guoyong of Guangdong Green Law Firm