Thousands of years of eternity, the heavenly mansion of excellent travel, the superb view of the universe.
Sichuan, since ancient times, has the reputation of "the view of the world's mountains and rivers in Shu",
It nourishes the Chinese nation, which is constantly moving forward.
The new yuan is opened, Tianfu is rising, the five districts are prosperous, and Sichuan is comfortable and traveling.
Bashan Shushui is beautiful and Anlan, writing a new chapter of a strong cultural province and a strong tourism province.
Shouldering the mission of promoting the comfortable Sichuan lifestyle to the world,
Comfort Hotel Group was born.
A N Y E E H O T E L S
It's easy to focus on a new brand strategy!
In response to the spirit of implementing the report of the 20th National Congress of the Communist Party of China, "insisting on promoting the in-depth integration and development of culture and tourism with cultural and plastic tourism and promoting culture and tourism", and sounding the clarion call for the Provincial Tourism Investment Group to practice the "14th Five-Year Plan" cultural and tourism development plan of Sichuan Province, on April 30, the brand strategy conference of Anyi Hotel Group was held in Chengdu.
Sichuan, that is, water, the origin of Sichuan civilization comes from water, and a comfortable and beautiful life comes with "Sichuan" flavor genes. Based on this concept, the overall and unified brand image system of Anyi Hotel Group was officially unveiled. After that, the Anyi series of Anyi Hotel Group will also be changed one after another, which is not only an important milestone in the development of Anyi Hotel Group, but also marks the official sailing of this 10,000-ship wine and tourism supercarrier!
In 2021, in order to implement the strategy of the Provincial Party Committee and the Provincial Government to accelerate the decision-making and deployment of a culturally strong province and a strong tourism province, optimize the layout structure of state-owned assets and state-owned enterprises, implement the "1+6" major special reform, and promote the optimization of the layout of the provincial tourism industry and the adjustment of institutions, Anyi Hotel Group was formally established. After more than two years of professional and collectivized operation and management, Anyi Hotel Group has successfully integrated the transferred hospitality and tourism resources, greatly improved the outstanding problems such as the scattered layout of hotel assets, inefficient development and extensive development of the original provincial enterprises, and achieved a breakthrough in scale and significant growth in operating efficiency.
A comfortable life originates from Sichuan, which is very comfortable!
The word comfort first came from the Book of Songs: "Ease of ease, suitable for the future." From ancient times to the present, "comfort" has been synonymous with beauty. With the brand vision of "everyone is beautiful, everywhere is comfortable", with the brand vision of "everyone is beautiful, everywhere is comfortable", with "comfort" as the enterprise gene, adhering to the corporate values of "comfort, innovation and integration", adhering to the concept of comfort, service comfort, product comfort, sensory comfort, and becoming a creator of comfortable life, Anyi Hotel Group has built the "comfort strategy" of "1244":
One goal, we want to become "a revenue of more than 10 billion yuan, enter the top 20 hotels in the world, a leading domestic and international first-class hotel group".
2 major focuses, we focus on the two major services of government affairs and business, to achieve "quality scale".
4 platforms, to build a brand innovation platform, a resource coordination platform, an exchange and cooperation platform, and a marketing promotion platform.
In the four major businesses, we carry out asset operation, hotel management, centralized procurement, and specialty catering.
Brand Matrix:
Integration of wine and tourism:
Anyi Hotel Group has Sichuan China Youth Travel Service, Sichuan China International Travel Service, Sichuan Overseas Tourism Company, etc., and the strong tourism chain will connect all the brand hotels under Anyi. In terms of product innovation, it will closely follow the development path of Sichuan as a culturally strong province and a strong tourism province, lay out ten high-quality tourism tour routes, and focus on five major areas, including Dajiuzhai, Daemei, Dagongga, Dashangri-La, and Daruins, to create characteristic wine and tourism ecological products. In terms of "destination" incubation, it will integrate high-quality resources such as leisure resorts, boutique cultural tourism projects, world-class, national, and provincial tourist resorts, incubate comfortable resorts as destination IPs, and create new cultural and tourism landmarks based on local comfort experience and cultural characteristics. In the international market, the wine and tourism front will be stretched through Sichuan Overseas, and Sichuan Comfort will be promoted step by step, and the world will be introduced into it.
Integration of agriculture, culture and tourism:
Exploring the new path of integrated development of agriculture, culture and tourism of "promoting tourism with agriculture, revitalizing agriculture with tourism, and combining culture and tourism", Anyi Hotel Group is based on the core area of the 4A scenic spot of 10,000 mu of Niulianping Sightseeing Tea Garden in Mengding Mountain, Mingshan District, Ya'an City, to build a benchmark project for the high-quality development of the integration of agriculture, culture and tourism in the province, and explore the construction of a unique rural industrial system and a new format of "agriculture +" all-factor rural tourism.
The new brand has set sail, and it's very comfortable!
"Comfortable Sichuan, ANYEE of the world". In the future, under the corporate values of "Comfort", "Innovation" and "Integration", combined with the requirements of the Provincial Party Committee and the Provincial Government for the Comfort Hotel Group, and under the guidance of the Provincial Tourism Investment Group, the "Comfort Strategy" will be intensively cultivated. I hope that one day, whether you are walking in the mountains, exploring the deep sea, looking at the fields, or living in the city, going out on business, or traveling the world, when you read the word "ANYEE" all over the world, your beautiful life will be accompanied by comfort.
Whatever you do with your strength, you will be invincible, and whatever you do with your wisdom, you will be able to do it. In the face of today's new situation and new challenges, Anyi Hotel Group has joined forces with many industry leaders to cooperate sincerely and go hand in hand.