Some people say: "The most difficult growth in life is to break through yourself."
In fact, not only life, but also for a brand, a model, the same. In the turbulent car market, it is not easy to become a classic model, and it is even more difficult to become a classic on top of the classic. In the history of automobile development, the growth and hot sales of each classic model are between inheritance and breakthrough, finding the best balance point, so as to become a better self.
In the B-class car market, accord is such a classic. The flagship sedan of the Honda family has sold more than 22 million yuan worldwide in the 46 years since its launch. From CVCC engines to intelligent systems, each generation of Accord is a classic of Honda's latest technology, ALL in one.
In 1999, Guangqi Honda introduced the sixth generation of Accord models, and in 23 years, the domestic Accord has been through thorns and thorns, and sales are about to reach 3 million. In 2018, the 10th generation Accord entered the Chinese market, and the 10th generation Accord has been standing at the peak of traffic with a comprehensive product force, with a cumulative sales volume of nearly 800,000 bicycles on the fourth anniversary of its listing.
So, in the B-class car market, which is becoming more and more seriously rolled up, when many of the hot-selling models of the past are no longer hot, how can GAC Honda Accord maintain a unique hot sales rhythm?
Undetermined spirit of innovation and technological belief
Create the Classic Accord
Honda is a world-famous "technical house", in the history of Honda's development, the spirit of innovation has penetrated deep into the "bone marrow". From CVCC engines to intelligent systems, to ASIMO robots, to Honda Jet private jets, Honda's pursuit of innovative technologies is reflected.
On the flagship sedan Accord, Honda also put this dedication and enthusiasm into it. The reason why this new car has lasted for 46 years is that each generation of Accord is the embodiment of Honda's "innovative" spirit and global advanced technology. From the first generation to the tenth generation, this principle has not changed.
In 1976, Accord's "pioneering work", the first generation of Accord equipped with CVCC technology, was officially launched. At that time, the car market was experiencing an oil crisis, and CVCC technology took into account both fuel economy and power, and was environmentally friendly enough to meet market demand. Therefore, the first generation of Accord quickly became popular after its listing, and successfully entered the US market, and in just five years, accord's cumulative sales exceeded 180,000.
In 1999, the sixth generation of "World Car" Accord was officially put on sale in China. At that time, the domestic car market was still in a backward state, and the most popular models were Santana and Jetta, two models that lagged behind the times. Guangqi Honda broke the "rules of the trade" and adhered to the concept of "starting, synchronizing with the world", directly introduced the sixth generation of Honda Global Car Accord, and synchronously equipped with Honda's VTEC engine that was red to purple at the time on the new car. The technologically advanced sixth-generation Accord is highly sought after by domestic fans, and by 2002, the cumulative sales volume in China reached 138,000 units, becoming the "list-winning soldier" of the Accord family to enter the Chinese market.
In 2003, the seventh generation of Accord was introduced, which is the "advanced work" in the history of Accord development, which integrates European and American design elements in design, and is more full and domineering than traditional Japanese models. Moreover, the engine evolved to the i-VTEC series, and the excellent performance beat many competitors of the same level. At the same time, the double wishbone independent suspension is considered to be the best setting for both sport and comfort, and the TCS traction control system is also standard on this generation. The product power of the leapfrog has made the seventh-generation Accord continue to heat up, and after the listing, it has won the title of the first car sales in the same class for 19 consecutive months.
Five years later, the eighth generation of Accords officially debuted in 2008, and this generation of Accords is more like an "Almighty King". GUANGQI Honda continues to "increase" its product strength, making the eighth-generation Accord have a number of firsts, it is the first model to use the Honda ACE safety body, it is also the first model in its class to use a V6 3.5L engine with a variable cylinder system, and it is also the first model to use steering wheel audio control as standard. The comprehensive upgrading of product strength has made the eighth-generation Accord reach a new high point and become the preferred car for many business people.
The ninth generation accord was called the "super accord" in history after the listing, bringing together a number of black technologies from Honda, "Earth Dream Technology" powertrain + 2.4i-VTEC + cylinder direct injection engine, at the same time, the car was equipped with a rare Honda SENSING safety supersensitivity system of the same level at that time, becoming a scientific and technological benchmark in the 200,000-class sedan market, and winning awards in the industry.
The 10th Generation Accord introduced in 2018 is a "benchmark of the times". It has a technology and smart tag, equipped with Honda's latest SPORT TURBO 1.5T technology power and SPORT HYBRID i-MMD hybrid. It is also Honda's first model in China to use laser welding roofs.
Even in the current high-end market, the new car-making forces are crazy, the luxury brand is reducing the dimension, and the Chinese brand is constantly soaring, which has not affected the hot sales situation of the Accord, and the cumulative sales of nearly 800,000 vehicles in the four years of listing. Most importantly, this model has also received excellent reputation, and the 10th generation Accord has won the first place in the China New Car Quality Research SM (IQS) released by J.D.Power for three consecutive years, and has a super high retention rate.
Innovation and breakthrough ahead of the times
Let value surpass price
Some people say, "Advancing with the times is an eternal classic." Accord continues Honda's philosophy and advanced technology. In different consumption eras, Accord always refreshes the value of products and gives consumers an unimaginably advanced experience.
The same is true for the tenth generation of Accord, which was remodeled in the middle of last year, and carried out a young and intelligent transformation. The new car is guided by user thinking, takes intelligence as the label, and integrates more intelligent elements into the three major sectors of power, safety and car connection, becoming the most complete "intelligent system" blockbuster model in the B-class joint venture field. It also successfully circled a large number of young fans.
The data shows that among the owners of the ten generations of Accord, the post-90s car owners account for more than 54%. Compared with many B-class models in the car market that hold high the banner of "rejuvenation", the rejuvenation of the new Accord is not only reflected in the sporty and personalized appearance, but also in its inner sports soul and young attitude.
In terms of power, the new Accord is respectively for the Sharp · T moving models and sharp. The hybrid model is readjusted. Among them, on the 1.5T fuel version model, the new Accord cancels the previous 230T model, and the entry-level version is directly upgraded to 260T, with a maximum power of 194 horsepower and a peak torque of 260 Nm. Compared to the Camry 2.0L version, the maximum power is 178 hp and the peak torque is 210 Nm. In contrast, the gap between the two is clear at a glance.
At the same time, Guangqi Honda also adjusted the control logic of the Earth Dream 1.5T engine, making the power feedback faster, the power control more accurate, and the owner can experience smooth acceleration and deceleration control. Especially in the brake section, the engineers of Guangqi Honda have specially improved the brake handling at low deceleration speed.
Of course, the hybrid version of the power has also been optimized. By adjusting the motor torque control + optimizing the battery energy management control, the acceleration pleasure even exceeds the V6 3.0L engine, especially in the middle and rear acceleration, the model can also emit more exciting waves, anytime, anywhere, feel the control pleasure of the integration of people and vehicles.
In addition, the new Accord has also upgraded the level of vehicle intelligence, equipping the latest Honda CONNECT 3.0 intelligent guide interconnection system to the new car. In addition to the advanced voice interaction function, this car machine system can also realize a high level of interconnection between people, cars and lives, for example, the owner can remotely control the smart home appliances at home on the car, and can control the air conditioning, windows and engines on the car at home, etc., the function is practical and intimate. And the system can also achieve OTA online upgrades.
Not only that, but the new Accord is also constantly adding to its smart security. The ever-upgraded Honda SENSING has become standard on hybrid models, with a level of intelligence comparable to L2 level safety driver assistance. This time, the TJA traffic congestion assistance system was added to the system to provide certain driving assistance for the owner in the case of traffic jam, alleviate driver fatigue, and improve driving safety. In addition, the ACC active cruise control with LSF low-speed front car follow function, in conjunction with TJA, can achieve full-speed domain steering, and the degree of intelligence is higher. In short, the new Accord after the intelligent blessing stands firmly in the position of the same level of value benchmarking.
Ghost Bucket Car Perspective: Accord, innovating in the heritage. Therefore, each generation of Accord is a "teenager" who leads the times and is also a better self. Standing at the node of the new era, GUANGQI Honda keeps the core soul of the Accord unchanged, sublimates and evolves the product, the tenth generation of accord is the flagship of the intelligent transformation of GAC Honda, this new car makes young fans feel the surprise beyond expectations, and is willing to vote for the car purchase "vote" to the ten generations of accord.
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