The epidemic has swept the world economy, but the sales of luxury cars have not dropped but have risen, and the Chinese market has contributed the most!

It is reported that in addition to Rolls-Royce, ultra-luxury cars such as Bentley and Lamborghini have also achieved rapid growth in the past year. Not only the Rolls-Royce family is popular, but various ultra-luxury brands around the world have handed over the best results in history.

According to official Rolls-Royce data, a total of 5,586 new cars were sold worldwide in 2021, an increase of 49% year-on-year. Among them, the SUV model Cullinan accounted for 40% of total sales. What is even more surprising is that rolls-royce orders are still hot this year, and even sales are expected to climb further. That said, Rolls-Royce could break sales records for two consecutive years. The president of Rolls-Royce Auto Americas said many buyers will be first-time owners of Rolls-Royce in 2021. Moreover, many of these are young people who are newly getting rich. Many of them earned their first pot of gold through the stock market and cryptocurrencies. Jumped up his wealth class.

Lamborghini set a record global delivery of 8,405 units in 2021, the best sales year in the company's history, up 13% year-on-year from 2020. It is also a remarkable achievement. The same is true of Bentley, which sold 14,659 vehicles in 2021, up 31% year-on-year. Bentley also announced that it plans to launch the first pure electric vehicle in 2025, and realize the pure electrification of all products by 2030, reshaping the brand into a pure electric vehicle brand.

So how much has China contributed to this eye-catching list? So to speak, very contributing. Moreover, china, like foreign countries, has a tendency to buy such super luxury cars. Bentley sold 14,659 vehicles worldwide, of which 4,033 units were sold in the Chinese market alone, accounting for 27.5% of the total global sales, and sales in the Chinese market increased by 40% year-on-year, exceeding the global growth rate of Bentley brand sales. The relevant Bentley sales staff said: "Bentley Motors' Chinese customers show a younger trend, with an average age of 39 years old. ”

The average age is 39, which is still a very impressive number. Because new car owners around the age of 30 joined, they even lowered the average age of Rolls-Royce global car owners to 43 years old, of which the average age of Chinese car owners is 39 years old. You know, the lowest price of Rolls-Royce is 4.73 million yuan, while the highest price model is nearly 8 million yuan. In addition, Porsche is also very popular in China, and according to statistics, the average age of Porsche Car owners in China is only 35 years old.

Why is it that after the epidemic swept the world economy and was generally frustrated, this luxury car did not fall but rose? In fact, according to forbes magazine's 2021 Global Billionaires List, 2,755 billionaires made the all-time record, including 493 new entrants. That is to say, in the case of a bad overall economy, the number of top rich people has increased. The data shows that the wealth of the world's richest people increased by $5.1 trillion in 2021, an increase of 60% year-on-year. In addition, the number of billionaires increased by 660 to 2755. In fact, 86% of the richest people on the list are richer than they were the previous year. That is to say, the rich people have actually ushered in a wave of "big bull market" in the past two years.

Except the rich have made money. Because of the epidemic, perhaps the rich have the idea of having fun in time, so they are more generous. In fact, it's not just luxury cars. Luxury bags like LV, these two years that are also "selling crazy"! According to media reports, the global luxury giant Louis Vuitton Group announced the results of the first quarter of 2022: the total sales in the first quarter were 18.003 billion euros; an increase of 23% year-on-year. Overall, in the first quarter of this year, Louis Vuitton was not affected by the epidemic and the Russian-Ukrainian conflict, and still sold hot.

Moreover, since this year, LV has raised prices for five consecutive times, and the price increase of single bags is more than 3,000 yuan, and the price of some categories is more than 10,000 yuan. However, this has not discouraged people from buying LV. Websites that track the luxury market show that the average increase in high-end luxury goods is between 15-18%! Well above the level of inflation.

In fact, this is also to more accurately screen the target consumer group. The more this time, the more you can follow up and buy LV, it is definitely lv's accurate customer. According to media reports, SKP, known as the "most trench shopping mall in Beijing", has won the "king of stores" in China for ten consecutive years with sales of 17.7 billion yuan in 2020, and it is the first time to surpass Harold, an old british department store, and become the "king of stores" in the world.

In the Spring Festival of 2021, there was a grand situation of queuing up to buy luxury goods. Luxury stores in major cities across the country have invariably lined up in a long line. According to LV Sales, during the morning shift of the day, from the opening of the door to the afternoon, the store can sell more than 8 million. Luxury stores require long queues, which is rare. Because luxury stores require quality of service, they need one-on-one service. This will increase your own service time. As a result, more people were waiting in line.

Relevant institutions said that in 2020, Chinese consumers' luxury consumption accounted for more than one-third of the world's total. According to the data, about 10% of the world's luxury consumption comes from "Generation Z", while in China this proportion has reached 15%, and some brands even exceed 20%. The so-called "Generation Z" is what we usually call "post-95s" and "post-00s". This is why there is an extremely rare phenomenon in China. That is, the stars who won the endorsement of Luxury Goods in China are all young stars. This is rare abroad. Because, in foreign countries, the consumer group of luxury goods is not young people. In China, luxury goods are consumed by young people.

According to agencies, while poverty rates soared during the pandemic, the wealth of the world's 10 richest people more than doubled to $1.5 trillion. Billionaires' wealth has seen a record surge during the pandemic. The wealth of the 10 richest people increased by $15,000 per second, or $1.3 billion a day. Their wealth exceeds the wealth of the world's poorest 3.1 billion people combined.

Since the outbreak, a new billionaire has been created every 26 hours. It is estimated that more than 160 million people have fallen into poverty during this health crisis. Inequality between countries is expected to increase for the first time in two or three decades, as well as inequality within countries. In other words, the level of development between countries will be further expanded.

Therefore, many people say that after the epidemic, a "war" has also begun between countries. That is, in the same epidemic environment, who can seize the opportunity to develop rapidly, who can not stop the epidemic and begin to wither, this is a "watershed battle" between countries. We can proudly say that in this "watershed war", China has handed in a good examination paper so far with a strong supply chain and epidemic prevention measures.

We know that since the outbreak of the situation in Russia and Ukraine, the epidemic prevention in some Western countries has been not good, which has led to the impact on the world economy. Many institutions have issued statements saying that the gap between the rich and the poor in the world has widened, and the United States and Western countries cannot escape the blame. Why? Because after the outbreak of the epidemic, the central banks of major developed economies represented by the United States have implemented ultra-loose monetary policies. The Fed's "printing press" rumbles, but the cost of "drinking and quenching thirst" needs to be borne by thousands of ordinary Americans. At the same time, the United States has also used its dollar hegemony to make the world pay.

In addition, the United States and the West are now engaged in unilateral sanctions policies, and the prices of commodities such as energy and food have risen. The rich continue to "cut leeks" and "wool", and the poor barely make ends meet and fall into the abyss of poverty. This will undoubtedly make the vast number of developing countries more into economic difficulties. The newly released World Inequality Report 2022 shows that the income gap has almost doubled over the past 20 years between the top 10 percent of the world's income earners and the bottom 50 percent of the world's incomes. What is even more absurd is that at a time of global economic difficulties, there are still countries that only care about their own interests and ignore global development issues such as the differentiation between the rich and the poor. The commitments of the United States and Western countries to support the fight against the epidemic and economic recovery of developing countries have been delayed. The way the United States and The West responded to the crisis has further exacerbated the gap between the rich and the poor.

The vast number of developing countries have suffered greatly. For some economically depressed developing countries, economic recovery is more difficult. No wonder World Bank President Malpass criticized: "The global financial system is to blame for rising global inequality." ”

Judging from the fact that in the past few years, luxury goods have been sold wildly and the gap between the rich and the poor has widened, and the inequality in the world has become increasing. What we must do is to develop a good economy based on ourselves, and at the same time, we must also do a good job in the fair distribution of wealth in society. In addition, the unilateral sanctions imposed by the United States and other Western countries in disregard of the interests of other countries have undoubtedly demonstrated their hegemonic behavior. The developing countries of the world should be vigilant and protest. Now, whether it is the international situation or the world economy, every day is like riding a roller coaster. Whether it is for the country or individuals, we must do ourselves well and base ourselves on development. Only in this way can we withstand unknowable risks.