When you pay attention to luxury goods, have you ever thought about this question: some brands are obviously enough to feed the brand? Why bother to launch "unpopular models"?
For example, Audemars Piguet Oak can obviously feed the brand, why does it insist on Code.
Chanel already has a black gold chain watch that is remembered by everyone for its watchmaking strength, why did he go to great lengths to make J12 later?
Some people may think that the brand wants to make more money, but if we carefully look through the official website of the brand, we will find that there are still many series of the two that have not been updated, and the brand can continue to sell these series if it wants to make money.
Some people may also feel that the unpopular watch is to reflect the strength of watchmaking, but the brand wants to reflect this point can be placed on the existing explosive model, and there is no need to release new models in the unpopular series.
Therefore, the brand focuses on some so-called unpopular series must have other reasons, and the foreign watch magazine "Hodinkee" mentioned an interesting point when making a special feature: the brand needs these unpopular models to continue their lives.
An example is a Breitling replica worn by Pitt in Bullet Train
How to understand this? The brand everyone knows that the explosive model is a good thing, if the explosive single is easy to be eaten back, after all, once the single successful explosive model is saturated or outdated in the future, it will all lose.
Therefore, brands that go the long way often have to fully bloom and will not bet on a chess piece (the year before last, Patek Philippe's CEO took the initiative to stop the production of the blockbuster 5711). At this time, there are potential models that can surpass other unpopular watches in some aspects, and they can replace in time when the brand's existing explosive models are not popular.
Combined with the first two examples, we can see if this is the case, Audemars Piguet's Code and Chanel's J12 are more distinctive than other truly unpopular models, and they can afford to be taken out as a workhorse alone.
At the same time, they are different from the brand's existing explosive style, so that when everyone wants to buy an Audemars Piguet watch that is not an octagonal case or a Chanel chain, it is easy to take over.
I believe that people with a keen sense of the market can get it when they see this, such a watch is more appropriate than using an unpopular name than a potential explosive model, and because it is placed on high hopes by the brand and even plays a role in countering the explosive model, it is just around the corner to become a popular model. I personally think that such watches have another advantage, they basically do not have to queue up and the price is lower than the explosive model, which is more suitable for us ordinary people to buy.
After understanding the advantages of this kind of table, let's take a look at which other tables on the market currently meet this characteristic.
The first is the sports watch launched by the current main formal style brand, which is more in line with the current mainstream aesthetic, and it is easy to suddenly become popular within one or two years. For example, Glashütte's original retro series, although it is not as famous as the brand's signature eccentricity and parliamentarian series, it is currently very out of the circle with its jumpy style, and even more discussed.
This watch is more delicate and elegant than the rough and flamboyant sports watches on the market, it is inspired by the TV SCREEN shape derived from LED TV, in that era, there were many watch brands that made TV SCREEN, Patek Philippe, Vacheron Constantin, Piaget, and even Seiko also launched watches that could watch TV.
BUT TODAY, TV SCREEN, ONLY GLASHÜTTE ORIGINAL, THIS WATCH HAS BEEN IMPROVED FOR MEN AND WOMEN TO WEAR, WHETHER IN THEIR OWN OR OTHER WATCHES OF THE SAME TYPE MORE ADVANTAGE, I REMEMBER THE PREVIOUS LAUNCH OF LEMON YELLOW DISK, THE MARKET CAN BE DOUBLED AT THE PEAK, THE WORLD'S LARGEST WATCH E-COMMERCE PLATFORM CHRON24, SOMEONE 215,000 SOLD.
Now more eye-catching new colors continue to be launched, making this series more popular, and it is likely to replace the eccentric and councillor series as a brand hit in the future. At present, the most noteworthy is the mint green noodle model, which looks soft and comfortable, and can also set off the hierarchy and high-end sense of the entire plate. The most important thing is that Glashütte's original new era TV SCREEN, wearing it on the hand does not have any outdated sense of obsolescence, but will look very handsome and cool.
If you want to see a larger brand of watches, Breguet's Type XX is also worth considering, foreign GQ said when counting the 2022 annual watch said that the Type XX series chronograph may be more popular in the near future than the current queen and classic series.
I can have confidence in the Type XX series, I think it is mainly because its style is more in line with the trend of modern watches, and it also applies classic elements such as Breguet signatures and coin patterns to this series of watches, so that the whole not only caters to the new era trend but also inherits the delicate and expensive characteristics of the brand, showing prominence in many sports watches on the market, but not as ostentatious as the previous one.
It also has a heritage, the first representative model of the series was born as early as the 1950s, when the predecessor of Air France, the "Air Union", was founded by Louis Breguet, the fifth generation of Breguet, and this watch was born for flight.
However, in fact, the appearance of this watch varies from person to person, and my friend said that Breguet's sports watch taken out in only watch is much better than this one. Although I also think that piece is indeed better-looking, but thinking that the brand now manufactures new explosive models more to cater to future aesthetics, and I think that this watch may deliberately avoid the characteristics of soft lines and slender and elegant lugs to cater to future aesthetics?
So the quality of this watch is left to everyone to comment, but as far as the points just now are concerned, there are indeed signs of future popularity, and the current series is circulating in a small area, but the production of this watch is not much in the store, and those who are interested can first learn about it on the official website.
The budget is a little lower, Jaeger-LeCoultre's Beichen is worth seeing, although it is a new series launched in 18 years, but after a few years now it seems to be very successful, I know sales said that in the past two years, many people who do not want to wear explosive models will go to the store by mistake to choose this series, plus the brand has also intended to support this series in the past two years, so that green disk, blue disk these popular colors are also difficult to buy.
I personally think this collection is very similar to Audemars Piguet's Code style, both taking the cool formal style route rather than the traditional thin and light formal wear watch, so the whole has personality, and it is not too sharp or stereotyped. In fact, this watch is inspired by the classic 1967 Memovox polar alarm watch, because the middle of the disk is a bright texture, and the surrounding circle is made into a sandblasting effect, which looks more layered than the same type of sports watch on the market, and the small wrist will not be large.
The double crown design is even more vintage, with the upper counter, which can adjust the inner bezel, and the other adjusting the time on the outer ring. This is simple and practical in terms of function and design, and the pricing is also very affordable, I think it is very suitable for people who buy a sports watch and have considered Jaeger-LeCoultre, and it is also suitable for those Jaeger-LeCoultre formal watch users to choose a weekend to wear, and the current date watch with a navy or green dial is the most worth considering.
In addition to the above, the brand also belongs to the formal style and launched the future easy to explode sports watch is Longines pioneer, it has first tested the water abroad in the past two years, and then a small range of domestic popularity, there are already signs of explosion.
Chopard's next target after creating the Happy Diamond, Snow Mountain Wing, has also been liked by many cousins.
There are a few more options that I will list for you here.
Not only are sports watches a potential explosion to replace formal watches, but there are also sports brands that in turn use formal watches to create explosive models. In this regard, there is Blancpain's Air Force Commander series, although the Air Force is a pilot sports watch expanded by the brand in addition to diving watches, but because the overall temperament is biased towards complex formal wear style, it can be seen as a supplement to the brand in the field of formal wear. Just ask if you want to go to the sea or go to the sky?
Not only the style is different from its own and similar formal watches, the official has also been supporting this series, such as the official ins leave a lot of space to introduce it, coupled with Wang Yibo bringing goods, so that this series is getting more and more popular, and it is inevitable to be popular in the past two years.
At present, the more noteworthy watches are classic blue disc and black disk, which are based on the reproduction of antique watches that were previously auctioned at a high price, and the configuration of the whole watch has achieved the highest level in the existing chronographs, I think this watch as Blancpain is currently the most worthy watch to buy in addition to fifty fathoms, it is not impossible to compete with and even the limelight to overwhelm fifty fathoms.
Breitling's Puya PREMIER series is similar, in addition to fame, this watch style is actually more literary than the classic aviation chronograph and mechanical chronograph, and at the same time it has more personality than the current market simple formal watches.
In addition, the plate also has some sports elements, which will actually be more versatile than many similar watches on the market, seemingly unpopular but actually a treasure, becoming its next explosive model is just around the corner. I have put two watches that I personally like.
In general, today's article is based on the popular explosion of big-name new watches after imagining, and now the trend of large watches has extended to formal watches, and it is difficult to say what the popular style is in a few years, so for brands to push the old and new trends early, but also to occupy the market early to dominate the new aesthetic.
Finally, I want to ask everyone, which do you prefer, which is the more personalized formal watch than the current simple formal watch, and the more delicate and elegant sports watch than the current rough and flamboyant sports watch?
Edited by Yang Youxian
Art Editor: Beanie
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