The adjective that opens today is: breathtaking.
Many people say that the passage of time can only be felt when receiving information about Chanel's price increase, and hearing its price increase once means that another season has passed. This "blockbuster" at the beginning of the year inadvertently came again, and the increase was crazier than ever, even to the point of breathtaking.
CF's tuba broke through the 80,000 mark ❗️
For ordinary people, this seems to have reached a relatively astronomical number. And the classic medium that bought the most also passed the threshold of 70,000, which makes people sigh: some people (things), I don't know where it is good, but no one can replace it.
4 months crazy rise of 8000+ ❗️ who is not stunned ❗️
Chanel's price increase strategy and boldness have been unmatched throughout the entire luxury brand circle. The price of CF has now properly exceeded that of Hermes BKC, and many people say that Hermès still has distribution after all. But as everyone knows, for Chanel CF, if it is just ordinary consumers, it is not so easy to buy. Quite simply, sa will always leave the right of first refusal to its VIC.
Obviously, CF has become the biggest signature of the brand, but this time Chanel's ruthless point is not only to raise the price of CF, but to turn the reasonable and unexpected models out and rise a wave.
CF rises, 2.55 will definitely follow suit, we can say nothing.
(Two good-looking colors are recommended here)
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But dare you think that even the 22 bag, which is supposed to stick to the "bottom line" to make our Dream Bag not so far away, has risen in an incredible price.
(New color recommendation)
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and 19 bags, Chanel, who we think hard to try to get, has now begun to become "separated by a galaxy".
(New color recommendation)
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It's not hard to see that Chanel seems to be gradually becoming a "faith" rather than just a luxury. As ordinary consumers, we may not understand this magical price increase model, but when it really comes to the moment of wanting to buy, we have established a tolerance mentality and still follow Chanel's price trend like a stock.
Writing here, everyone may wonder in their hearts: in the face of increasingly unattainable prices, will anyone still pay?
The answer is yes. The price increase is a reflection of the brand's own brand value and positioning; For consumers, we will also get an appreciation investment experience like buying wealth management products, so that "buy early and enjoy early" gradually form a luxury purchase creed, which is actually very in line with the current consumer psychology of "spending money on the blade". Consumption according to their actual needs is also a general consensus after the epidemic, "their own likes" and "their own needs" are the most important.
Some time ago, a professional trend research institute called WGSN from London made a prediction for the fashion trends in 2023 and the following years, and the analysis showed that in the next few years, including luxury goods, people will spend money on healthier and more focused on their own needs and lifestyles.
Although the price is breathtaking, since there is supply, there will definitely be demand. The price of luxury goods around the phenomenon of "luxury" is actually not a new thing in the fashion circle, driven by brand power, many luxury brands will successively launch some bags with relatively high prices. Well, the rest of the space is left to them.
When it comes to bags with "inexplicable" pricing, I'm probably the first thing that comes to mind is CELINE's CONTI. Although the performance in the show was indeed outstanding, when the sale learned the price, it was still shocked, and the price of nearly 60,000 yuan set a new luxury threshold.
Conti currently only sells one size, black and brown two colors, according to sa, since the brand kiss Lisa brought the goods brown model has been asked, although the price is high, but it sells well.
A similar experience is a Gucci Ultra Mini Gift Box containing four Ultra Mini GG Marmont (dimensions: 16.5 x 10 x 4.5 cm), barely enough to fit a Pro model.
It can be seen that the material of the four small bags is rare leather, which we may have expected that the price would not be low. At first, based on the size and my understanding of the brand, I guessed that the price was around 160,000. That is to say, the average is about 40,000 each, you may wish to guess.
I publish the correct answer: 220,000.
Is it frightened, that is, the average price of each one is 55000❗️
How does it sell so expensive? SA told me that there are not a few people who ask about it. But the threshold for purchase is not low, you need to spend more than one million customers a year in Gucci stores, and make reservations in advance and send them to the Italian factory for customization, about 3-6 months later to get the bag, and the cycle is more than one year if the general customer wants to book.
E, then try to give birth to four daughters to them as a dowry.
Rare leather expensive "points" may be understandable, then look at the ultra-mini combination of ordinary leather ▼
Made from velvet and cow leather, the classic GG Marmont Ultra Mini sells for 8,600 yuan, so if you guess blindly, do you feel that this gift box of 50,000 is breaking the sky? But the real price reached an unexpected:
94,000 yuan
With an average of 23,500 yuan each, the unit price is 14,900 more expensive than the classic model. But again, money is not necessarily available.
Gucci has no restraint in making bags that are "actually higher than it seems", perhaps with a brand halo, so it is also unpredictable to be willful.
Some brands have taken their capriciousness up a level because they treat bags as works of art. Even if you don't see the actual picture, you can feel the delicacy of the details just by relying on the product drawing. Of course, the price is also much more "art" than imagined~
For example, the representative of the noble world - Delvaux, after the price increase, it is more "familiar and unfamiliar".
and LV Capucines, a bag recognized as a noblewoman, I don't know when it also entered the echelon of Pupi's 80,000 upward face.
And the memory of 30,000 echelons is now close to 50,000:
If you think about it, the positioning of these brands can match the price of "art", but some may make people exclaim "incredible"
Probably most people have never seen this bag, yes, it is a bag. From Loewe x Hal's Moving Castle joint model, the name of the bag is also called "Howl's Moving Castle".
It looks very artistic, so artistic that it looks like it can only be collected at home. Its design is very special, made up of different "parts" that hang all of Loewe's classic bags like Puzzle, Hammock and Flamenco.
But it's worth noting that there isn't a single use of luxury materials on it, so come on, let's continue to guess the price.
Is it to the point where it is no longer possible to describe it in words? I really want to ask a little about it???
The final conclusion is still the (cliché): design has a price, art is priceless.
At this time, let's talk about Chanel, whose price is getting more and more "outrageous", and carefully study the crazy price increase objects, all of which are classic and very practical. This is actually well reflected in big brands such as LV, Delvaux and Celine, and several others such as Gucci and Loewe, although they have not been able to prevail in functionality, but the collectible value given by the brand also exists, and at this time, looking back at their selling prices may be a lot relieved? Luxury brands, especially top luxury brands, will not adjust prices arbitrarily, their price adjustment logic is either because of the rising cost of raw materials, or due to inflation, of course, more importantly, let the price always reflect the expectations of the brand position.
Or that sentence, whether the price rises or not, high-priced bags are there, and there are always people who pay for them. According to your own needs, being able to book your own shopping behavior is the core.