Good evening~
Next week is the Spring Festival, are you going home for the Chinese New Year this year?
Recently, I had dinner and chatted with everyone, and several assistant chicks said that every time I went home, I would be urged to get married: "The boss is not small, it is time to get married", "Girls don't have to work so hard, find a stable and convenient job to take care of the family, get married early and have children, isn't it better to have a dependency", "When I am your age, the baby can go to elementary school"...
Today, I brushed up the advertising campaign shot by writer Chimamanda Ngozi Adichie for DIOR LADY 95.22 bag, which is very textured, and I deeply agree with one paragraph: "Women should have more power to choose, including career planning, life planning and the way to express themselves". ▼
The commercial was shot by Brigitte Lacombe
She says at the end of the video: "Never admire in silence... Human beings are so fragile that timely praise is important. "In addition to expressing appreciation for others, can you also praise and identify with yourself a little more? ▼
Many friends said that after this magical year, they deeply felt that they had to be kind to themselves.
In previous years, we did a collection and asked everyone what good things they bought in order to reward themselves who worked hard for a year, and many people would choose bags, and buy a good texture that can accompany themselves for many years.
Recently, I have also received a lot of messages, asking if there are any new bag recommendations worth buying, and DIOR's "freshly baked" LADY 95.22 bag is a good choice. ▼
In fact, when I watched the release show of DIOR's fall/winter 2022 ready-to-wear collection, I noticed LADY 95.22.
IT IS AN "EVOLUTIONARY VERSION" OF LADY DIOR'S DAI CONCUBINE BAG. Although there are many elements of the Dai Fei bag, it is like a new face, which makes people's eyes shine and is predicted to become a new explosion of DIOR. ▼
Today, let's take a look at a wave of detailed new package analysis:
A package with a story
Its name alone can arouse the curiosity of many people: why is it called 95.22?
If you are a "true love fan" of LADY DIOR's concubine bags, you may be able to guess the answer at once. "95" corresponds to the year of the birth of the Daifei bag in 1995, and the new model is released in 2022, 95.22, which has a feeling of dialogue between history and the present, past and present. ▼
In September 1995, Bertnaday Chirac, wife of the former French president, gave Princess Diana a square bag named "Chouchou" (French translation for "baby" and "darling").
The princess loved the bag so much that she often brought it to important events, and later bought different colors and sizes to become her royal bag. At that time, many girls liked to imitate the princess's outfit, and this bag was completely popular. ▼
AFTER OBTAINING THE CONSENT OF THE PRINCESS HERSELF, DIOR NAMED THE BAG LADY DIOR THE FOLLOWING YEAR (TAKING LADY FROM PRINCESS DAI'S MARITAL NAME), WHICH IS ALSO KNOWN AS DAI FEI BAG. ▼
About the story of the Dai Fei bag and its fame, you may have heard it more or less, more than twenty years later, it can now be said to be one of the super classics in the bag industry, and one of DIOR's iconic bags.
The reason why the Dai Fei bag is a classic is to withstand the test of time, in addition to the simple and attractive bag shape, it is also indispensable to the blessing of DIOR classic elements, such as rattan check, DIOR logo and so on. ▼
Daniela Puppa, the designer who participated in the design of the Daifei bag, introduced the source of inspiration
Not only does the time to market echo, the design of LADY 95.22 can also be seen in the inheritance and innovation of classics.
A metal charm with the words D.I.O.R. is retained. ▼
At a glance, you can also see the striking cannage, which is inspired by one of Mr. Dior's favorite chairs, the chair of Napoleon III. ▼
However, compared to the Daifei bag, LADY 95.22 enlarges the rattan check, which is more visually impactful and more modern. The bottom of the bag uses an oversized rattan check. ▼
The C-shaped handle was also added with metal elements, like wearing oversized hoop stud earrings on the bag, which is more fashionable and younger. ▼
The most obvious change in the whole bag is the body, changing the square bag shape of the Dai Fei bag, like adding a girdle to the bag, from the front, this A-line line with closure and placement is reminiscent of the classic New Look. ▼
A bag for different occasions
The most intuitive feeling that LADY 95.22 gives me is very "old money", elegant, low-key, textured, with a quiet nobility, and at the same time very "relaxed".
It's no problem to use it for daily commuting, you can use it to press the venue for parties, and you can wear casual clothes to cope with different occasions. ▼
However, the different colors and sizes of LADY 95.22 are not the same in temperament.
Take the color for example, this bag comes in two colors, latte and black are very simple and attractive, and the metal accessories are available in light gold and ruthenium respectively, each combination is very classic, and it will not go out of style for many years. ▼
The color scheme of light + gold is gentle and dignified, belonging to the bag of the intellectual and elegant big sister, and the back is very noble and temperamental. Its light color is not pure white, the luster of the bag is a bit like beige pearls, its beauty is easy to make people move!
Light colors are super versatile, and I especially like light-colored bags in autumn and winter, which not only enhance the eye, but also make the overall matching lighter. ▼
However, many people will still be a little hesitant when choosing a light-colored bag, if they are afraid of getting dirty, try to avoid wearing dark or denim clothes when carrying it.
Black and ruthenium accessories will be more casual and atmospheric, and the first time I see it, I feel so handsome! Compared with the classic LADY DIOR, it is more feminine, and you can already imagine the fierce female elites in the workplace holding it, full of aura, walking with the wind haha. ▼
Black envelope lover Tristan is "ready to move" again... ▼
The black LADY 95.22 also has a cool street feel, which you can use to add texture to your whole body if you take the cool route or sweet cool wind. The trumpet used by Jisoo Kim Ji-so▼
This bag has a total of three sizes: extra-large, medium and small, and it is enough for daily use of small (left) or medium (right). ▼
If you usually don't need to bring a lot of things when you go out, you can give priority to small numbers, do not pick people, very suitable for our small daily use, easy to carry.
It also has a wide adjustable shoulder strap to unlock more back styles. I tried it and thought the cross-body looks good, and it can be hands-free in autumn and winter. ▼
The medium one does not have long shoulder straps, and I think it is more sassy and awe-inspiring to carry in my hand. Small partners who are taller or like to take the neutral style and big woman style route can choose it. ▼
A bag that is exquisitely crafted and will not go out of style for many years
Before our studio had a few big bag owners to streamline the cabinet (Tristan who "doesn't like to buy bags" is one of them), choose a few bags that will not be broken no matter what, and almost all of them are classics. If you want to buy a bag that will not be outdated for many years, choose this style that has a good texture and is attractive. ▼
DIOR's requirements for leather are very high, and the leather selected by LADY 95.22 is manually cut before processing, and then treated with high temperature and high pressure, so it is fuller and fuller than the skin used in ordinary bags.
The classic Daifei bag is almost made of lambskin, and when I got LADY 95.22, I thought it was made of sheepskin, which is particularly delicate and soft, and very tough. As a result, I checked the information and found that it turned out to be French calf leather, which is more durable while maintaining a good feel! ▼
Did you notice that the rattan check of LADY 95.22 has no obvious routing, which is also one of its innovations.
These large-sized rattan lattices are made using high-frequency technology, and then cut by hand, stitched, punched and so on by experienced craftsmen, each requiring several man-hours to make. ▼
Photographer: Andrea Cenetiempo
The bag body has also become softer, and the back can better fit the person's body, and the bag feeling has also become better.
The handle is a combination of leather and metal, and the hand will not touch the metal coldly, but it will not be as stuffy and breathable as the full leather handle, and the collision of the two materials is also in line with the neat style of the bag. ▼
Photographer: Andrea Cenetiempo
The design of metal details also gives the bag a sense of weight, but it is still acceptable for everyday use.
Two kinds of metal locks are added to the mouth of the bag, which is fixed cross-fixed, firmly helping you guard the things contained in the bag, and the security is very high. ▼
About LADY 95.22, let's start here. If you want to buy a bag for the New Year home, or want to choose a big reward for yourself after a hard year, this bag is a choice that cannot go wrong, classic, durable, versatile and textured, or the latest haha.
I'm here today, I wish everyone a happy and free life~
Good night :)
This is a customized advertisement from Li Becca
Editor: Wang Yi Coordinator: Jennie
Photography: Bibi Appearance: Rice