Wu Yanni endorses LV to match Liu Yifei? The hurdle goddess frantically attracts gold, highlighting the scarcity of high-quality idols in the sports world
The hurdle goddess Wu Yanni endorses the luxury brand Louis Vuitton, which makes black fans who are used to leaving messages "I don't buy anything she endorses" feel uncomfortable, because this thing may not be affordable. After winning the silver medal in the women's 100m hurdles at the Universiade in early August, Wu Yanni became a rare sports icon with exotic goods. Especially for many businesses who are preparing for the marketing war of the Hangzhou Asian Games in September, there is a saying that "the one who wins Wu Yanni wins the world" is circulating.
Wu Yanni compared to Liu Yifei? In fact, the level of cooperation between the hurdle goddess and LV is low
Wu Yanni has not stopped after the Universiade, and the officially announced cooperative brands so far include FAW Besturn, Luckin Coffee, Qumei Home, iFLYTEK Spark Model, including Yili also used the advertising image of the hurdle goddess. Because the time to break the circle and become popular is not long, Wu Yanni does not have a mature and strong team, but it doesn't matter, the merchant rushes to send it to the door, no way, any athlete will not be incompatible with money. Until joining hands with Louis Vuitton, Wu Yanni's sponsor specifications were raised another notch.
As everyone knows, Liu Yifei is the global brand spokesperson of Louis Vuitton, and some netizens compare Wu Yanni with Liu Yifei, thinking that Wu Yanni's influence is comparable to Liu Yifei. In fact, Wu Yanni is now not a real LV brand spokesperson, just standing for a certain product. If the promotion effect is satisfactory, Wu Yanni may get a large contract from Louis Vuitton in the future, of course, even a cooperation is not casual, indicating that the hurdle goddess has indeed attracted the attention of top international brands.
Hangzhou Asian Games marketing war, Wu Yanni is a very scarce sports idol
The Hangzhou Asian Games has not yet begun, but the marketing war of major sponsors has long been intense, compared with the era of Yao Ming, Liu Xiang and Li Na, today's Chinese sports lack of stars in international mainstream sports, retreat to the second, businesses naturally focus on Wu Yanni, who is online and full of personality, even if she is only Asia's top hurdler and has never participated in the World Olympics. Fortunately, China has risen as a great power, and there is no need to rely on gold medals to enhance national pride as in the last century, and to some extent, the image, temperament and influence of athletes can attract businesses more than championship titles.
Swimming superstar Sun Yang is in the ban period, women's volleyball Zhu Ting is determined not to return to the team for the time being, Asian flyer Su Bingtian hung up the exemption card due to injury... Looking at it, except for Qin Haiyang and Zhang Yufei, who have just become popular at the swimming world championships, it seems that we do not have any big stars in international mainstream events. "Beautiful and sassy" Wu Yanni has a unique advantage, she is cool, high-profile, self-acting, knows how to express herself: overlord steps, shaking her head, index finger pointing to the sky... There is never a lack of topics, and many world champions can't say anything nutritious in front of the camera, but Wu Yanni is generous and witty.
The trolls who attacked Wu Yanni for receiving advertisements did not understand how hard athletes worked
Wu Yanni said during the live broadcast that "my sister is not short of money and will not be an Internet celebrity", what she wants to express is actually disdain to be an Internet celebrity to make money, that is, to be an athlete to challenge herself and earn money uprightly. Unexpectedly, "sister is not short of money" has become a breakthrough for black fans to attack her, and they have asked "why do you desperately accept advertisements if you are not short of money"? There are also some people full of conspiracy theories who, without any evidence, say that Wu Yanni hires a marketing hype team at a high price to buy hot searches and pushes, just to monetize traffic and engage in endorsements.
Sweat, injuries and relatively closed life, athletes are actually very hard, some of the performance of the athletes, after retirement, it is inevitable to be desolate, such as lifting a lot of strength as a doorman has no money to see a doctor, such as gymnastics champion Zhang Shangwu street art. So, what is wrong with Wu Yanni speaking to accumulate wealth at the peak of her career? A certain hand and a certain sound, those Internet celebrities play routines, engage in scripts, and shout a brother, a day may earn more than black fans in a month, and I haven't seen the psychological imbalance of trolls, why is it so uncomfortable for you to make money with Wu Yanni's skills?
For athletes, if you focus entirely on being a top Internet celebrity, then the competitive skills in the arena are basically wasted, refer to high jump champion Zhang Guowei. Wu Yanni is different, endorsement and being an Internet celebrity are completely two concepts, shooting advertisements do not need to waste time like live broadcasting, Messi, James which well-known athlete does not have a bunch of sponsorship? In fact, the higher the endorsement fee, the greater the commercial value, the more motivated the athlete will be, Wu Yanni to win gold at the Hangzhou Asian Games, to hit the yellow record of 12 seconds 64 seconds, the biggest motivation in addition to the face troll, is to further increase the value.