Recently, a 20-minute micro-film created by No. 9 Company X Yi Yang Qianxi has become popular, and this micro-movie "Memory Journey" has quickly swept all major platforms as soon as it was launched, and it has swept the major rankings on the whole network, becoming a hot spot on social networks recently.
Received 140 million views in the first 3 days of launch
How popular is the "Memory Journey" micro-film created by Nine Company and Yi Yang Qianxi? According to statistics, in only 3 days after the launch of the micro film of No. 9 Company, the cumulative number of playbacks on the whole network has exceeded 140 million times, and the total exposure of the project has exceeded 2.4 billion times, with a total interaction of up to 15 million times.
In terms of the Weibo platform, the No. 9 Company's micro-film "Memory Journey" topped the Weibo movie influence list, with a total of 1.4 billion views on Weibo topics, of which #Yi Yang Qianxi micro-movie has been spoiled at the beginning# This topic also rushed to the 11th place in the total hot search list. The massive exposure and high popularity confirm the success of the micro film of Nine Company.
In addition, on iQiyi, a mainstream film and television and long video platform, the micro-film "Memory Journey" of Nine Company has also achieved excellent results. ranked second on the movie soaring list, with an audience score of 9.5 points, and what is even more commendable is that "Memory Journey" has also become the first brand micro-film in iQiyi's history to enter the soaring list, setting a record in film history.
A high level of production and good storytelling are the key
In this era of short videos, why can the micro-film work "Memory Journey" created by Nine Company and Yi Yang Qianxi stand out and become popular on major platforms?
If you usually pay attention to the news in the film and television industry, it is estimated that you will find that phenomenal film and television works such as "Hurricane" and "The Wandering Earth", which are super popular, generally have some things in common, including high-level production, telling a story with heart, and resonating with the audience. And the micro-film "Memory Journey" created by Nine Company and Yi Yang Qianxi can stand out among many short and fast contents, which also contains these factors.
The story told by Yi Yang Qianxi's micro-film "Memory Journey" is actually not complicated, and explores the relationship between memory and personal identity through a unique perspective, triggering people's deep inner thinking about family and friendship, past and reality. At the same time, the plot delicately portrays the characters through delicate emotional depictions, profound themes and Yi Yang Qianxi's superb acting skills, which successfully resonated with the audience.
Nine Company joined hands with Yi Yang Qianxi to create a micro-film "Memory Journey", bringing a win-win situation
It can be said that the micro-film "Memory Journey" of Nine Company won hemp. For Nine Company, the brand image and cultural value created in this process have been effectively disseminated and sublimated; for Yi Yang Qianxi, he has once again been praised by the audience for his superb acting skills, which will also become another milestone in his acting career; and for countless audiences, they have enjoyed a high-level, well-produced micro-film.
And it is worth mentioning that the micro-film "Memory Journey" created by Nine Company and Yi Yang Qianxi brings this deep emotional resonance, which cannot be measured by any communication volume and sales data, but it is the most valuable asset in brand building. The online success of the work further enhanced the brand awareness of Nine.
Perhaps, no one expected that a technology company focusing on the field of innovative short transportation and robotics would produce such a micro-film, which is undoubtedly a successful case of cross-border brand marketing, and with this precedent, I believe that Nine Company will also launch more high-quality works in the future.