The automotive industry, which is accelerating the integration of science and technology, its product form, travel mode, and industrial consumption structure are undergoing drastic changes, and in the face of consumers' diversified pursuit of demand, the entire industry is ushering in another transformation and upgrading in the wave of upgrading. As the first position in the central and western regions, under the prospect of full improvement of market share in the western region, major luxury brands have increased their investment in this area, vigorously promoted brand innovation and upgrading, and brought the audience a more exquisite and luxurious high-end experience.
As the capital city of central Sichuan Province, Chengdu is the hub of science and technology, finance, commerce and transportation in the southwest region, and plays an extremely important role and function in the region. Its downtown area is located in the middle of the city, is the political, economic and cultural center of the city, which not only constitutes the core area of the entire urban construction and development, but also the solid and densest area of Chengdu city and the most concentrated urban activities. Now, in Chengdu's urban landmark, high-quality, high-vitality business circle model Hongxing Road Plaza, the most anticipated top luxury car in 2022, the new Audi A8L Horch founder edition is slowly coming.
At the beginning of the new year, from January 13 to January 17, the Audi brand and the new Audi A8LHorch Founder Edition appeared at the Chunxi Road Hongxing Road Plaza in Rongcheng, bringing an immersive and exclusive experience. The 5-day "Limited City Parlor" adopts the concept of "soundscape", advocating the exploration of the relationship between people, hearing, sound environment and society, emphasizing people's perception, experience and understanding of the sound environment. Inspired by the founder's edition of audi's first D+-class luxury flagship model, the new Audi A8LHorch, the boundless environment of fusion products, the boundless soundscape is created from the relationship between listening and feeling.
From Beijing to Chengdu
The new Audi A8L Horch Founder Edition showcases luxury competitiveness
In the city, the area that can be called a place often has a clear and specific space; it is the place where life takes place; it is a whole composed of concrete objects of the essence, form, texture and color of specific substances. The new Audi A8L Horch Limited City Parlor, which landed in Sanlitun, Beijing's trendy landmark on Christmas Eve, is such a place where people participate. Rongcheng, which has successfully held the 24th Chengdu International Automobile Exhibition, is no stranger to luxury cars, and the founder edition of the new Audi A8L Horch has come here through the "Limited City Living Room" to show a new luxury competitiveness.
In terms of appearance, the founder edition of the new Audi A8L Horch applies Audi's most advanced lighting technology, the headlights can be optionally equipped with digital matrix LED headlights, and the tail light is equipped with digital OLED (organic light-emitting diode) tail lights as standard, while improving passenger safety, with ultra-high precision lighting technology and dynamic projection, real-time interaction with car owners, passengers and pedestrians through lights, bringing users a new driving experience. In addition to the iconic hexagonal grille on the outside, the interior of the car is also decorated with a bright three-dimensional chrome-plated structure to create a generous visual effect. The new "Horch" logo at the C-pillar reveals the uniqueness of this model, the body is also covered with a number of "HORCH" exclusive logos, and even the 20-inch wheels have also created the "H" logo, revealing a strong sense of exclusivity and honor, but also emphasizing the Audi brand founder Auguste A modern heritage of Mr. August Horch's enterprising spirit.
If you walk in the lush Rongcheng, the integration of body color and interior is often an intuitive presentation of the extraordinary, in addition to the addition of oak green, rain cloud gray two appearance colors, the new Audi A8L Horch founder edition also provides a two-color body design that can be used in three color schemes, giving consumers more choices of top honor. The interior emphasizes the horizontal straight feature line, creating a lighter and more capable feel, while also outlining the sense of encirclement like the first class cabin of the aircraft.
In addition to the contact surface materials commonly used in traditional luxury models such as Valcona leather seats, which are standard in the front and rear rows, leather, wood, metal and high-gloss black are also treated with different surfaces inside, revealing the rigor and exquisite elegance of German craftsmanship. The rear seats are also twice as cushioned infill, fully illustrating the importance and comfort of ergonomics and ergonomic design, while equipped with the unique foot massage function of the same class, three strength levels, three foot sizes and two programs can be selected, allowing users to enjoy the ultimate comfort experience beyond the first class of the aircraft.
At the scene of the new Audi A8L Horch Limited City Living Room, the Audi brand also displayed a limited edition silk scarf designed by the famous illustrator designer with the inspiration of the new Audi A8L Horch Founder Edition, and designed four unique circles by extending the logo shape of the Audi brand, each circle is integrated into the concept of sun, moon, star and cloud, showing Horch's atmospheric and awe-inspiring temperament, implying the belief of pioneering and enterprising. The scarf also combines the wheel shape with the metal pattern of the body, lays the bottom circle edge with the dark pattern of the H-shaped logo, and uses the Audi brand logo for the cornering, the overall picture is exquisite and chic.
City parlor in Chengdu
Feel digital technology from the "unbounded soundscape"
In the "city living room" of Chengdu, looking out at the window facing the world in tranquility, the calm output is the power of innovation. The unplayed piano plays the works of the three great masters of German music history- Bach, Beethoven and Brahms, and the elegant melody presents the brilliant fruits of human civilization in an invisible way. Horch's pivotal role in the history of the automotive industry is complemented by the enterprising DNA and the ultimate pioneering concept of the new Audi A8L Horch Founder Edition.
Horch means "listen" in German, and "listen" in Latin is pronounced "Audi", and if you experience the founder's edition of the new Audi A8LHorch, you will feel the Bang & Olufsen premium sound system bringing an immersive 3D listening feast to the front and rear rows through high-quality stereo sound. Loud sounds, elephants invisible. The legendary sound of Horch, penetrating the cycle, is like a natural sound, but also like the greatest music composed by mankind, endlessly and eternally circulating.
Focusing on the forefront of the times, leading the new fashion, the current consumption ecology is changing. At a time when the position of Chengdu and its southwest market is becoming more and more important, the new Audi A8L Horch Founder Edition is at the forefront of technological innovation and is also a weapon to lead the future of the automotive industry. The large size of the dashboard adopts a full LCD design, the interface UI design is convenient and friendly to the driver, and the delicate display effect of the screen brings a full sense of technology. The Audiconnect interconnect system is an innovative open service platform. Based on the ability to connect in real time, a variety of information sources and services are available, including navigation, infotainment, roadside assistance and wireless LAN.
Based on the seamless integration of the Android platform and Audi's third-generation infotainment system (MIB3), it breaks through the limits of traditional luxury with a highly intelligent touch experience, a seamless and smooth interactive experience and a comprehensive and leading intelligent experience. In addition, audi digital virtual cockpit, full touch MMI operating system, and rear intelligent touch and infotainment system will integrate digital technology through the interior space, creating a strategic and intelligent experience. Not to mention active/passive technologies such as intelligent automatic parking systems, urban driver assistance systems with pre-safety and door-opening warnings, and adaptive cruise control with lidar, together create a new A8L Horch Founder Edition's exclusive smart travel experience with peace of mind.
The new Audi A8L Horch Limited City Living Room displays the two aspects of the new Audi A8L Horch Founder Edition "Inheriting the Classic" and "Leading the Future" in two cubes with the "H" logo on the outside, which echo the two colors of oak green and rain cloud gray, dark space symbolizes glorious history, and light space symbolizes a bright future. Combined with the interlaced structure of modernism, the shape of the cubes intersecting and blending into one brings a rich sense of visual layering. The exterior design makes full use of lighting technology, inspired by the "digital matrix LED lamp" design, the oak green matte metal plate is digitally cut to create a dynamic light façade, and the eye-catching new Horch exclusive Logo design is covered in the form of a breathing light box on the façade of the exhibition hall, symbolizing the eternal sparkle and endless life of the founder's spirit.
With the theme of "Boundless Soundscape", the new Audi A8L Horch Limited City Parlor that comes to Rongcheng depicts a perceptible spiritual realm above the peak, bringing the most anticipated top luxury car in 2022. During the walk from the outside and inside, the audience can gradually appreciate the exclusive experience of the new Audi A8LHorch Founder Edition from senses to spirit, and can stop for a moment in the "Time and Space Corridor" to perceive the past and present of Horch through different theme screens.