On January 18, Beijing time, China Automobile Information Technology Co., Ltd. (hereinafter referred to as CHINA AUTOMOBILE Xinke) and Shanghai Lisheng Racing Culture Co., Ltd. (hereinafter referred to as Lisheng Racing) held a strategic cooperation signing ceremony online, and the two sides will carry out in-depth cooperation in many aspects such as cooperation on existing event platforms, co-creation of new events, and training of driver controllers.
At the signing ceremony, Wang Tie, Secretary of the Party Committee and General Manager of CHINA AUTOMOBILE Xinke, xia Qing, vice chairman of the China Automobile and Motorcycle Sports Federation and chairman of Shanghai Lisheng Racing Culture Co., Ltd., delivered speeches on behalf of CHINA AUTOMOBILE Xinke and China Automobile and Motorcycle Federation respectively, and at the same time, under the witness of the two leaders, Lian Xue, deputy general manager and chief engineer of CHINA AUTOMOBILE Xinke, and Yu Xingyu, general manager of Lisheng Racing, signed a strategic cooperation agreement on behalf of both parties.
At the meeting, Wang Tie said: In the process of China's firm progress from an automobile power to the goal of an automobile power, in addition to continuously strengthening the hard power of the automobile industry, it also needs the common support of soft power such as healthy and mature automobile events and automobile culture. The cooperation between the CCPC and the CTCC two national competitions is a new beginning. In the future, CAIC Xinke and Lisheng Racing will carry out in-depth cooperation in many aspects such as cooperation on existing event platforms, co-creation of new events, and training of driver controllers.
Xia Qing said: The hand-in-hand of Lisheng Racing and CHINA AUTOMOBILE Xinke will be the beginning of complementary advantages, information sharing and win-win cooperation between the two sides. It is believed that this will further stimulate the rapid development of motorsport and the automobile industry, and inject greater energy into the development of the future automobile industry.
The two sides also jointly released the 2022 CCPC China Mass Production Car Performance Competition and CTCC China Auto Venue Professional League Series Calendar, a new event created by the two sides will be held in July, and the Carnival Race based on the joint upgrade of CCPC and CTCC event platforms will be held in September. In view of the cooperation between the two sides, well-known authors, directors, racing drivers Han Han, well-known racing driver Yan Chuang, a number of CTCC champion drivers, CCPC champion car company driver representatives and other well-known people in the industry sent congratulations.
The industrial industry breaks the circle and integrates to promote development
The hand-in-hand cooperation between the two sides is not only the cooperation between the two companies of CHINA AUTOMOBILE Xinke and Lisheng Racing, the two national event of the China Mass Production Car Competition (CCPC) and the China Automotive Venue Professional League (CTCC), but also the cooperation between motorsport and the automobile industry. All along, the latest technologies leading the development of the future automotive industry, both in China and in the world, have been prioritized and developed in the field of racing. Whether it is from the invention of the rearview mirror in the "ancient times" to the widely recognized turbocharging, ABS, four-wheel drive, body and engine lightweight technology, etc. are widely used, it is a classic case of cutting-edge technology in the field of racing to the application of mass production models. Complementary to this, the auto race itself has also helped auto consumers build up the auto culture bit by bit, thus opening up a broader market space. The cooperation between the two sides has cleverly leveraged the strength of the automotive industry and motorsports to complement each other and jointly promote the progress of China's automotive industry.
Driven by culture and technology, we will build an authoritative platform for joint construction
Focusing on the two major industry positioning of "China's first-class automobile consulting brand and China's automobile consumption opinion leader", CAIC Xinke is committed to building a harmonious automobile society, closely integrating with automobile enterprises, and taking the expansion of China's automobile culture as its mission. As a leading domestic auto sports event service provider and listed company, Lisheng Racing has devoted itself to China's auto sports since its inception, participated in the golden development period of racing in China, brought together 20 years of racing experience and automobile performance improvement technical capabilities, and has mature models and operational experience in many fields such as racing venue operation, racing training, modification services, racing derivatives development and auto sports exhibitions. The cooperation between the two sides fully opens up the value chain between the industry and the industry, and is driven by culture and technology to form an organic combination of a professional event platform and an authoritative release platform.
Create innovative races to create a feast for car fans
The in-depth cooperation between the two competition platforms has broken through the cultural margins of CCPC and CTCC events, and also demonstrated the determination and strategy of both sides to embrace C-end users more deeply. The two sides have launched a breakthrough in the construction of a new competition based on the two event platforms of CCPC and CTCC, which will carry out subversive innovation in the competition items, competition modes and vehicle display forms, break down the barriers between the events through more colorful automotive cultural activities, and realize the integration of "production and transportation", which can not only enable the majority of motorsport participants to have a deeper understanding of the culture of mass production vehicles, but also let the riders who pay attention to the performance of mass production vehicles feel the passion and dynamics of racing culture.
Catering to the double carbon background, the new energy event took the stage
The 14th Five-Year Plan will be energy and the environment as the most important goal, from the perspective of the automotive industry chain, the carbon emissions of the entire life cycle of the car in the use of the car accounted for up to 30%; so "double carbon" has also become an irreversible development trend of the automobile industry, so China Automobile Information Technology and Lisheng Racing based on the background of the environment and specially created a new new energy vehicle event, whether in terms of performance or driving experience, new energy vehicles and fuel vehicles have a completely different competition mode, What kind of new energy feast the two giants in the industry will offer to car fans will also be unveiled in July.
With this cooperation as the model, CHINA AUTOMOBILE Xinke and Lisheng Racing will continue to integrate the two major groups of mass production vehicles and professional racing circles, empower each other and jointly promote the coordinated and high-quality development of China's automobile industry, sports and culture.