The spring light is just right and the breeze is warm. On April 21, the press conference of the "E Battle fame" China New Energy Vehicle Competition and the New Energy Vehicle 12-Hour Endurance Race jointly organized by CHINA AUTOMOBILE Xinke and Lisheng Racing was officially held in the form of live video. Wang Tie, Secretary of the Party Committee and General Manager of China Automobile Information Technology Co., Ltd., Xia Qing, Vice Chairman of China Automobile and Motorcycle Sports Federation and Chairman of Shanghai Lisheng Racing Culture Co., Ltd., Gu Hongjian, Member of the Party Committee and Deputy General Manager of China Automobile Information Technology Co., Ltd., and other leaders attended the press conference and witnessed the event through online live broadcast with many mainstream automobile media across the country.
In recent years, after experiencing a period of rapid development, the mainland new energy vehicle market has achieved sales of more than 3.5 million vehicles in 2021, an increase of more than 150% year-on-year, becoming the leader of the global new energy market in one fell swoop. In the environment of "a hundred schools of thought" in the new energy market, CAIC Xinke and Lisheng Racing have taken the first step in strategic cooperation to jointly create a new Chinese new energy vehicle competition, providing a platform for domestic new energy vehicle manufacturers to compete fairly, further promoting the application, promotion and popularization of new energy vehicles, and promoting the healthy and sustainable development of China's automobile industry.
At the beginning of the press conference, Gu Hongjian, representative of the organizing committee of the event, member of the party committee and deputy general manager of China Automobile Information Technology Co., Ltd., deeply interpreted the highlights of the competition and the new format. The new energy vehicle competition is divided into two major stations, East China Tasting Station and Shanghai Endurance Station, East China Tasting Station will start a multi-dimensional tasting tour in June, and Shanghai Endurance Station will depart from Shanghai Tianma Circuit at the end of July. This competition created the world's first 12-hour extreme endurance competition format for new energy mass production vehicles, comprehensively evaluated the performance strength of the model and the team as a whole in charging strategy, battery stability, extreme control, braking system, etc., and demonstrated the comprehensive performance advantages of new energy vehicles in multiple dimensions. In order to better communicate with online audiences without boundaries and interconnect perceptions, the competition pioneered the "panoramic live broadcast of the event" model, immersive viewing + interactive marketing, breaking the boundaries of the screen, making the fiery competition scene within reach, and conveying the passion and viewing points of the scene for the audience from multiple perspectives.
The essence of "new energy" is "subversion", that is, subverting the existing rules of the global automobile market, ushering in a new era in which the domestic new energy industry leads the world, and now, this "subversion" has also been brought to the field of automobile events, we believe that CHINA AUTOX AND LISHENG RACING will work together to create a unique new energy professional event for the national audience.
It is reported that in order to make this year's event more ornamental and topical, the organizing committee of the event comprehensively considered factors such as brand awareness, model popularity and sales, and worked hard to create a luxury car lineup with the strongest 16 seats in the four major groups of the China New Energy Vehicle Competition. In addition to the existing three models, each group also has a mysterious model to encourage more car manufacturers to participate in the competition. In addition, the specially invited group of extended range vehicles will also participate in the competition, jointly presenting a wonderful new energy vehicle summit showdown. We also learned that the competition set up pole position awards, maximum mileage, best comprehensive stability, fastest charging speed, best true endurance and best athletic performance for different links.
Participating models
This year's participating models cover the mainstream new energy models of many mainstream brands, the wide range and the essence of the models are second to none in the industry, and will surely become a new scale to measure the product strength of the new energy market, provide consumers with more comprehensive and professional car purchase guidance, and boost consumers' confidence in the future of the new energy vehicle market through the actual performance of the event.
In the common attention of car fans across the country, Wang Tie, secretary of the party committee and general manager of China Automobile Information Technology Co., Ltd., and Xia Qing, vice chairman of the China Automobile and Motorcycle Sports Federation and chairman of Shanghai Lisheng Racing Culture Co., Ltd., jointly announced the official launch of the 100-day countdown to the event.
As the first multi-brand multi-model new energy vehicle endurance race in China, many powerful models will show their heroic posture on the track and witness the extreme strength of the brand, and this competition will provide a new interactive marketing model for enterprises with the absolute advantages of "new model", "new competition format", "new marketing" and "new platform". Focusing on the future, the competition will continue to expand the lineup of participating models, continuously optimize and improve the evaluation index system, and also expect that the latest technologies leading the development of the new energy automobile industry can be prioritized for application and development verification in the field of racing. At the same time, more companies and drivers are welcome to join the race, and together with the race, we will jointly contribute to the prosperity and development of China's motorsport and automobile culture.