Towards the end of the year, the festive atmosphere fills every corner. Everyone is immersed in the joy of the New Year, the flow of people in major shopping malls, restaurants and other places is increasing day by day, and everyone is carrying the desire for the New Year and greeting the arrival of next year with the best finish.
In fact, at this point in time, it is also the time for major 4S stores to make the final sprint. Various marketing methods are emerging in an endless stream, and a wave of marketing boom has arrived. Not long ago, the listing of the type has attracted the attention of many consumers, and the cool design and rich intelligent configuration have made many consumers favor the type. Therefore, taking advantage of this wave of enthusiasm, my reporter, as an experiencer, came to the Guangqi Honda Beijing China Automobile Store for the first time to see how the type is currently performing in the C-end market.
As it is still during the epidemic, epidemic prevention measures are indispensable. In addition to registering information for users who come to the store to see the car, Guangqi Honda Zhongqi Store also provides users with disinfectant, masks, etc., in case of emergency. After entering the store, the salesman was enthusiastic and asked about the purpose of the trip. Although hot models such as Accord, Haoying, Odyssey, and Fit are all in the store, it is this hot yellow style that attracts attention.
The sales staff told this reporter that the main color of the type is very eye-catching, and the shape is sporty, which is very in line with the aesthetics of young people at present. Secondly, the sharp front face design, coupled with the standard three-pupil LED headlights and the stretched waist line, present a forward-facing posture. Sport tires with 18-inch large wheels and lightweight, high-rigidity aluminum alloy subframes fit snugly into the sporty theme. Even in the static placement, the eye-catching index is still exploding, becoming the focus of the whole scene, and many young consumers are more admiring to explore the true appearance of the personality.
In addition, the side of the model body adopts a double waist line design, one of which runs from the front lamp eyebrow to the tail light group, and is parallel to the front and rear door handles, with the upward waist line below, so that the new car layering is well enhanced. In terms of dimensions, the length, width and height of the profile are 4675 mm / 1800 mm / 1415 mm, respectively, and the wheelbase is 2735 mm. This size is the same as the Civic, but the length has increased by 15mm, indicating that from the product positioning, the type is higher than the Civic.
At the same time, the model is also available in a manual version. To know the current Honda product layout, the MT version has almost disappeared. Taking Guangqi Honda as an example, there is no MT version of the latest model. Even the Fit entry-level model is a CVT transmission. In this context, the MT version of the type is strange.
In the intelligent and high-end configuration, it not only makes the style more loved by a wider range of consumers, but also sets a new standard for sports cars. First of all, the 10.2-inch color TFT multi-function full-LCD instrument and the 9-inch color intelligent interconnect screen system have comprehensively improved the sense of science and technology in the car.
Secondly, the Honda CONNECT 3.0 intelligent guidance interconnection system equipped with the new car, including AI intelligent voice assistant, car home interconnection, mobile phone remote control, OTA online upgrade and other functions, greatly improves the convenience of daily use of cars. Coupled with a BOSE luxury sound system with 12 speakers specially tailored for the model, you can feel a completely transgressive audiovisual experience in the car. It is worth mentioning that this is the first time that Honda has installed a BOSE sound in domestic models, which shows the special style.
The powertrain is equipped with a standard 240TURBO, which matches the 1.5T turbocharged VTEC engine, which explodes with a leading 134kW maximum power and a peak torque of 240N·m. Numerically, it is slightly better than the BMW 320 model.
Through this visit to the store, the reporter of this newspaper has a deeper understanding of the cognition of the type in the C-end market. As the inheritor of INTEGRA, the type is a good interpretation of what is the sports gene, and it has more grasped the needs of young people. Coupled with the starting price of 129,900 yuan, it is very grounded. Seeing that many users in the store are attracted by the type, it also shows the success of the type, and I believe that the type will have better market performance.