Cultivating the "Qin" brand and playing a good characteristic card - a review of the development of the city's characteristic agricultural industry

On May 15th, more than 10,000 acres of wine grapes at the foot of Changli Jieshi Mountain were flourishing after experiencing the spring vine development period. Between the vine trellises, there are busy figures of fruit growers - wiping buds and fixing shoots, preparing for the autumn harvest. Not far away, Kweichow Moutai Winery (Group) Changli Wine Industry Co., Ltd. has an annual output of 18,000 tons of wine project. According to reports, the project will be planned in 2023, with a planned total investment of 307 million yuan, covering an area of 154.89 acres, and is expected to be completed and put into operation in 2026. After the completion of the project, the company's production capacity and level will be greatly improved. At the same time, Moutai Phoenix Manor will realize the immersive experience of planting, fermentation, storage, production and other boutique wine estates, and realize a new development path of "special and beautiful".

The 18,000-ton wine project of Changli Wine Co., Ltd. is one of the representatives of the city's vigorous promotion of the high-quality development of characteristic agricultural industry.

In recent years, our city has focused on the overall goal of building a strong city with characteristic agriculture, and has taken 10 characteristic advantageous industries of grain and oil, vegetables, edible fungi, chestnuts, fruits, Chinese medicinal materials, livestock and poultry, aquatic products, fur, and leisure agriculture as the main direction of developing the agricultural industry, strengthening leading enterprises, strengthening scientific and technological empowerment, making regional brands, promoting industrial integration, and vigorously promoting the high-quality development of characteristic agricultural industries.

Take the pulse of development and give the path card

In a palm-sized transparent bag, a bright red prawn is waiting for diners to taste, this is the ready-to-eat seafood prawn launched by Qinhuangdao Meiye Food Co., Ltd. - unlike the traditional ready-to-eat seafood, Meiye instant seafood can lock in more moisture and preserve the freshness and sweetness of the shrimp. Liang Yunsheng, general manager of the company, introduced that the company's products are made from local small seafood in our city and are sold in the form of vacuum packaging, which is very popular with consumers.

With the goal of making a number of leading enterprises and cooperatives leading the development of the industry bigger and better, and focusing on the development needs of characteristic industries, the city has increased the promotion of project construction, financial services, and joint agriculture with agriculture, and up to now, the city has created 60 agricultural industrialization complexes, and 770,000 rural households have been driven to engage in characteristic agricultural industries. Strive for 177 million yuan of financial funds from the higher levels, and leverage 430 million yuan of social capital to invest in the development of characteristic agriculture. In cooperation with Qinhuangdao Bank, a total of 867 million yuan of credit enhancement fund loans for agricultural industrialization were issued to leading enterprises. There are 5,061 farmer cooperatives in the city, including 27 at the national level, 83 at the provincial level, and 227 at the municipal level, and 9 of them have been selected as one of the top 500 farmer cooperatives in China, ranking first in the province. Xiaojiang Vegetable Professional Cooperative was identified as one of the 57 typical cases of farmer cooperatives in China, and a total of 2 in Hebei Province were selected. In 2023, there will be 112 agricultural product processing enterprises above designated size in the city, achieving an operating income of 42.321 billion yuan, and earning foreign exchange of 630 million US dollars, accounting for more than 30% of the province's total agricultural exports. There are 279 key leading enterprises in agricultural industrialization in the city, including 10 at the national level and 64 at the provincial level, and the operation rate of agricultural industrialization has remained the first in the province for 16 consecutive years.

Cultivate the "Qin brand" and play the fusion card well

On May 16, at the beginning of the morning, in the processing workshop of Qinjiawei "Central Kitchen" in the harbor area, the automated production line was running in an orderly manner. The pre-treatment workshop sends all kinds of ingredients such as neatly cut green peppers, evenly sized potatoes, pickled pork ribs and other ingredients into the heat treatment workshop, and the chefs wear overalls in the cooking area to put the prepared ingredients into the intelligent cooking equipment, through precise control of temperature and time, combined with traditional cooking technology, to ensure that each dish can achieve the best taste and flavor. Once cooked, the dishes are quickly sent to the dispensing hall and packed into special boxes, ensuring that they remain hot and fresh when they reach customers. The whole operation process is efficient and orderly, and each process strictly follows standardized operations, from the selection of raw materials to the cooking process and finally distribution, all of which reflect the "central kitchen"'s persistent pursuit of food and service.

In the central kitchen of Qinjiawei, the chef is standardizing the cooking and stir-frying of the dishes. (Photo courtesy of Qinjiawei Logistics Distribution Co., Ltd.)

The abundant supply of agricultural products has laid a good foundation for the central kitchen industry. In recent years, the city has explored the model of "source of agricultural production base + central kitchen control + catering store driven", created a new production and marketing integration model of "modern agriculture + central kitchen + e-commerce sales + financial services", and developed 40 central kitchen enterprises in the city, including staple food processing, net vegetable processing, prefabricated dishes, ready-to-eat dishes and other types. In 2023, the main business income of central kitchen enterprises will be 5.7 billion yuan.

Expanding the primary processing of the production area, improving the deep processing, and promoting the comprehensive utilization and processing of by-products are the key measures to promote the integrated development of agricultural industrialization in our city. Since last year, 22 projects in the city have been selected as key projects of provincial agricultural industrialization, forming eight major agricultural product processing industries, including grain and oil, livestock and poultry, aquatic products, wine, and central kitchen.

Innovative and special products play the regional card

Changli wine was selected as one of the top ten high-end regional brands in the province; "Xiaojiang Vegetable Society" and "Shuangwei" were rated as "China's Top 100 Vegetable Brands"; Specialty snacks such as quince leaf cake and wild vegetable dumplings were selected as "Hebei Famous Snacks"; "Changli scallops" is a national geographical indication protected product, and the dried scallops processed by it are listed as one of the "eight treasures" of seafood and enjoy a high reputation in the world......

In recent years, the city has adhered to the development of agricultural product processing industry and agricultural industrialization as an important breakthrough and focus point to build a strong agricultural city with characteristics and realize the comprehensive revitalization of the countryside, and signed an agricultural science and technology demonstration and service cooperation agreement with the Hebei Academy of Agriculture and Forestry Sciences, docking 35 new business entities, providing all-round technical services for 16 varieties such as chestnuts, cherries, sweet potatoes, etc., and building 37 technical demonstration bases with a demonstration area of more than 6,000 acres. 17 provincial-level innovation stations have carried out collaborative research in the whole industry chain, promoted 19 advanced and practical technologies, completed the collection of 20 crop germplasm resources, and recommended 34 leading varieties of crops. Relying on the advantages of port location and intensive cultivation of marine ranches, Qinhuangdao is becoming the largest export processing base for scallops, shrimp and sea cucumbers in northern China. There are more than 30 processing enterprises in the city, with an annual processing capacity of 200,000 tons, and 1.307 billion yuan of foreign exchange will be earned from exports in 2023, accounting for more than 80% of the province's total exports of aquatic products, and the export volume ranks first in the province.

With the implementation of a number of large-scale planting and breeding, intensive processing, trade and logistics and other large and good projects, the city's agricultural product processing industry has shown an unprecedented strong momentum of development. In the near future, the provincial agricultural product processing industry development conference will be opened in our city, taking this opportunity, our city will be more progressive attitude, with "Qinhuangdao speed", "Qinhuangdao power" and "Qinhuangdao quality" to write a new chapter in the development of agricultural industry.

Reporter: Shi Na Chen Yinyu

Editor: Li Zhicai

Editor-in-charge: Liu Fuqing

Supervisor: Wang Qing