The Audi A8L Horch model is probably unfamiliar to most people, first of all, its positioning is not our regular home commercial model, and secondly, its price range is in the million level, so it is not desirable for everyone. However, recently its new car A8L Horch founder edition opened reservations, which is a model built for the Chinese market, the most important thing is that the new car's competitor is the Mercedes-Maybach S-Class, which has to be said to arouse the public's curiosity.
As everyone often says, Maybach will always be the big brother of the BBA. Although this sentence does not have absolute authenticity, but from the perspective of recognition is undoubtedly more correct, you may not know the level of a BBA car, but can be compared with Maybach, its market positioning, luxury level is basically a number. So let's take a look at the strength of the Audi A8L Horch Founder's Edition, which can compete with the Maybach S-class.
A total of four models were launched, namely classic, legendary, two-color collector and two-color collector's, with a pre-sale price range of 1.3 million to 1.75 million. As an exclusive customized model in the Chinese market, the first is to lengthen, the wheelbase of the Chuangren version model has been lengthened by 13 centimeters, and the length of the vehicle has exceeded 5.4 meters, and the lengthened part is to make the rear space more comfortable and spacious. Judging from the competitors, the lengthened and thick size is close to the Maybach S-class and will not fall behind.
Space is important, and so does the look. The new car uses a hexagonal net design, which is more exaggerated, of course, there is also momentum, vertical chrome trim is more domineering, and recognizable. The headlight group uses led light source, daytime running lights are intermittent equivalent design, and the near and far light group has the functions of anti-glare and lane beam control. The difference between the new car and the ordinary version of the model is also the addition of chrome decoration on both sides of the lower encirclement, which is more luxurious and exquisite.
The side of the body is very slender, as mentioned earlier, the exclusive extension brings exclusive space, and the chrome trim is added at the C-pillar triangular window, and there is also the "Horch" logo, which is also the difference between the identity and the ordinary version of the model. There are also wheels with an exclusive "H" logo, and the wheels are also very different, which is a 20-inch retro style wheel, which is also in a fight with Maybach.
Secondly, the Founder Edition of audi A8L Horch has also added two exclusive colors, oak green (Oakgrun) and rain cloud gray (Nimbusgrau), and the owner can also have a choice of two-color body, which is not aimed at Maybach. The color matching of the three two-color body is: legendary black + foil silver, foil silver + legendary black and sky blue + aurora blue, the color layout is divided from the body waistline, and the waist line is below the previous color in the color matching.
The rear of the body is equipped with through-line OLED taillights, which also have the Horch" logo to enhance the identity of the founder's version model.
In a word, the appearance is to constantly emphasize the exclusive identity of the Audi A8L Horch Founder Edition of this car, emphasizing the details that can compete with the Maybach S.
In terms of interior, the main display is technology and luxury. 12.3-inch LCD dashboard, 10.1-inch touch-type central display, 8.6-inch air conditioning control panel, head-up display and other basic technology configurations will not be less, and there is also the exclusive design of the Chinese market, Audi connect interconnection system matching. In terms of configuration, active and passive technologies such as intelligent automatic parking systems, urban driver assistance systems with pre-safety and door opening warning functions, and adaptive cruise control systems with lidar are also available. The "Horch" logo of the interior is also absent, and there are places such as the center armrests of the rear seats and the sill trim.
In terms of power, the founder version of the new Audi A8L Horch is equipped with a high-power 3.0T V6 engine 55TFSI version, with a maximum output of 250 kW and a peak torque of 500 Nm, and is also equipped with a 48-volt light mixing system as an auxiliary, the transmission system matches the 8-speed automatic transmission, in addition to the quattro full-time four-wheel drive system (with self-locking central differential) support. From the data point of view, the competitiveness of the power system is not weak.
In general, the product strength of the new Audi A8L Horch is still remarkable, but at least from the perspective of market recognition, it is still weaker than the Maybach S-class, perhaps this is the problem that the follow-up car series needs to solve.