The market of 1 million to 2 million is a big blank, and there is only one BBA that can stand firmly, that is, the Daimler Group.
Mercedes-Benz S-Class in the past want to sell more than 1 million also has a lot of pressure, in order to make high-end cars in the top market to make more profits, Daimler supported Maybach for many years, and finally through the success of the S-Class as a springboard, developed a double M standard Maybach model.
The success of the Maybach S-class in the market can be seen, even if everyone knows that it may only be an enhanced and upgraded version of the S-class, and it seems worthless to spend hundreds of thousands more, but more than one million markets are fighting for the brand.
Maybach brand in the 100-2 million market has no opponent This is a fact that there is nothing wrong with it, users at this level can not buy Bentley, and do not look at the 7 series, A8L products, brand value, only Maybach S-class optional.
Maybach, Bentley, Rolls-Royce in the past in the market must be the top model, a 6 meter 2 can only be on the yellow card 62S is said to go straight to the tens of millions of top luxury cars, the shock of the double M standard in the eyes of many people, are to surpass Bentley and Rolls-Royce.
With the value of the brand, even if the S-class is used as a basic model research and development in the new market, the market seems to be strange.
Based on this huge market situation, Audi in order to increase the brand value, also came up with the Maybach routine, ready to resurrect the Horch brand, as one of the founders of Audi, Horch also has a strong influence in the german industry.
The Horch A8L and the Maybach S-Class may have two completely different states in the Chinese market.
A8L and S-class as the basic model, whether the strong determines the market trend of high-end models, S-class as the basic model in the million-level market is very strong, so that in the past 5 years, the two generations of S-class have excellent sales performance, the market price is also firm, especially need to pay attention to the strongest period there is a price increase of 100,000 cars.
Even today, the heat of S-class has not weakened, the difference is that the price of A8L in the market today has fallen below 700,000, terminal sales are not only inferior to S-class, the price is also getting bigger and bigger with S-class.
On the other hand, Maybach and Horch's influences are also different.
Although Maybach's influence in China's history is not particularly large, but at least it has affected some consumers, 62S as the top flagship has also created a strong top model image, the value of the double M car logo is only lower than Bentley, although the history is not long, but the brand value is really there.
Maybach with S-class, it can be said that in the 150-2 million market belongs to the behavior of strong combination, it is not difficult to understand the brilliance of shaping.
But Horch is a brand new in the Chinese market, and the problem brought by the lack of products and cultural precipitation in Chinese history is that Audi needs to re-tell the story, and the most uncomfortable thing is that the A8L tells the story of more than 1 million models.
From the perspective of this A8L somewhat lost market, Horsh's story is not easy to tell.
However, Audi is also smart, the upcoming launch of the new Horch A8L limited to 106 units, although the high price does not hinder the sale of cars, after all, more than 100 cars for Horch is not a lot of pressure.
Because this car has been telling the story for more than half a year, it is not difficult to accumulate more than 100 buyers.
After writing this article, I looked at the boss's Maybach S-class outside the window, and then looked at the pricing of the Horch A8L, the price of 1.3 million, 1.43 million, 1.52 million, 1.75 million, how can I sell such a domineering Maybach...