When it comes to luxury D-Class cars, everyone first thinks of Mercedes-Benz S-Class, BMW 7 Series and Audi A8L. In particular, the new Mercedes-Benz S-Class has been recognized by many young consumers with its avant-garde styling design, and now the BMW 7 Series is not to be outdone, on April 20th, the seventh generation of bmw 7 series ushered in the world premiere, compared to the debut of the new Mercedes-Benz S-class, this new BMW 7 series seems to have a higher heat.
As with the new Mercedes-Benz S-Class, the exterior design of the new BMW 7 Series has also caused a lot of controversy. To be honest, when we are used to the design of the current BMW 7 Series, it is indeed difficult to accept the new model, and even have a strange feeling, the oversized double kidney grille, the combination of small squinting headlights in the split style makes it completely draw a line with the current model.
To be fair, when I first saw the real-life pictures, I didn't first associate it with the BMW 7 Series, after all, the radical avant-garde design was more like a portrayal of a sporty performance car. Among them, the most controversial place is the combination of split headlights, although the double L style daytime running lights still have a high degree of BMW recognition, but the design of the split does lose the sense of honor of the flagship model, which is also the main reason for the controversy and even complaints of netizens.
As for the body side, the new BMW 7 Series has become more conservative, and the atmosphere and stability have become my first impression. And from the front part of the car, compared to the current model looks heavier, the aura has also been guaranteed. What to say, although the front face of the new BMW 7 Series is difficult to be accepted by mainstream consumers, but when it comes to creating a side aura, it is more in place than the new Mercedes-Benz S-Class. In terms of size, the length, width and height reached 5391/1950/1548mm, the wheelbase was 3215mm, and the larger size than the Audi A8L also became a major advantage of the new BMW 7 Series.
Looking at the tail, like the front face design, it is all a new design style attached, which brings us a refreshing feeling. The slender taillight combination and exaggerated lower surround make their own sports performance to a higher level. Personally, I feel that this tail shape of the new BMW 7 Series is more acceptable to consumers than the front face.
As we all know, the interior styling is the short board of the current BMW 7 Series, although the interior materials and workmanship are in line with the identity of the luxury D-class car, but from the avant-garde and luxury level analysis, compared with the mercedes-Benz S-Class and Audi A8L central control layout, there are still many gaps. However, this problem has finally been greatly improved in this new BMW 7 Series. The curved dual-screen design of the 12.3-inch LCD instrument panel and the 14.9-inch LCD display makes the visual effect particularly outstanding. In addition, the new BMW 7 Series also eliminated the chicken leg block and replaced it with a small electronic pusher with a delicate shape, further enhancing the technical atmosphere of the interior part. Using a large area of leather materials to wrap the center console, solid wood decorative panels to embellish, and a large number of crystal materials as accessories, the sense of grade is naturally needless to say.
The rear row, as the highlight of the luxury D-class car, is also the most important place for such owners, and the new BMW 7 Series has not disappointed the big guys in this regard. The larger dimensions than the Audi A8L ensure an extremely spacious rear seat, with leather and cashmere seat materials, and the rear seats can also be reclined, and it is not an exaggeration to say that it is a land first class. The most critical point is that the new BMW 7 Series is not only equipped with a panoramic star orbit canopy, so that its visual impact is not inferior to Rolls-Royce's starry sky top, the rear row also supports the optional floating large screen, with 8K resolution, ultra-widescreen cinema system and B&W audio blessing, can give us the experience of being in the top cinema.
In terms of hardware, it is expected to use a 3.0T six-cylinder engine and a powertrain of 48V light hybrid system, which is divided into two versions of high and low power, the maximum power is 286Ps and 380Ps, respectively, and it is matched by the ZF eight-speed manual transmission. According to the official statement, the plug-in hybrid M760e xDrive will be introduced into the domestic market in the later stage, although the V12 engine is cancelled, but equipped with the same 3.0T engine of BMW M3, its engine power reaches 510 horsepower, and the actual performance is still strong.
On the whole, through the above introduction to the new BMW 7 Series, it can be seen that in addition to the controversial design of the avant-garde personality, the luxurious interior and luxurious and comfortable rear space have received a lot of praise. Personally, I feel that in the face of the current situation of the gradual rejuvenation of the consumer group of high-end models, the new BMW 7 Series with stronger product strength will become a major rival of the Mercedes-Benz S-Class after the official listing, if the starting price is the same as the cash model, let's wait and see.