112 years ago, Mr. August Horch founded the Audi brand and promised that "I am determined to produce only powerful, high-quality luxury cars under any circumstances", and this enterprising spirit of "pursuing the ultimate" has been passed down for hundreds of years and has become the core DNA of the Audi brand.
Auguste Horch
112 years later, when the Chinese auto market has firmly sat on the throne of "the world's largest luxury car market", Audi, which has been deeply involved in the Chinese luxury car market for 33 years, has finally officially brought the century-old brand of Horch into the Chinese market, and paid tribute to the founder Horch with the flagship model A8L, expressing the spirit of inheriting the century-old enterprising spirit, and officially announcing its entry into the D+ class luxury car market.
Horch Horch, once the overlord of luxury cars
For luxury cars of this level, the brand heritage is a very important factor. August Horch is a historical figure with a legendary aura, one of the important pioneers of the German automotive industry and the founder of the Audi brand.
But in fact, as early as 1909 before the birth of the Audi brand, August Horch has established the Horch brand, and produced luxury cars, in the next period of time, Horch and Maybach are Germany's most important luxury car manufacturers in the early 20th century, but also symbolizes the peak of the German automotive industry in that period, laying the foundation for Germany's top luxury car in the world at that time.
According to records, in 1932, in Germany's newly registered 8-cylinder cars with a displacement of more than 4.2 liters, Horch had a 44% share, and the rest was divided up by Mercedes-Benz, Maybach, Audi and other brands. In the 1938 new car registration statistics, Horch's share of the top luxury car market above 4L was as high as 55%, which was 3 times that of major competitors. It can be seen that the Horch brand was an absolute leading brand in the luxury car market at that time.
Later, for various reasons, August Horch established the Audi brand on his own, which also followed Horch's car-making concept: only producing powerful, high-quality cars. Until 1932, affected by the economic situation at that time, the Horch brand and Audi and Little Miracle (DKW), Wanderer (Wanderer) jointly established the car alliance, this car alliance covering all models of the German market at that time, Horch continued to focus on the manufacture of top luxury models above 3L and 8 cylinders.
I believe that everyone is also aware of the positioning of the Horch brand, and Audi this time the A8L Horch founder version named after Horch, which also means that this car not only inherits the enterprising spirit of the Audi brand for a hundred years, but also integrates the ultra-luxurious car concept of the Horch brand.
Focus on luxury needs, the king returns
As the first D+ flagship product of the Audi brand, the new Audi A8L Horch Founder Edition's Wei'an body is clear at a glance, the ultra-long wheelbase of 3258mm even exceeds the Bentley Flying Spur, and the length of the vehicle has reached 5450mm, ensuring that the visual has enough "aura" at the same time, giving the rear passengers the highest level of comfort and enjoyment, showing the sense of honor that the D+ class first class should have.
In order to make the target users of this level "resonate" with the vehicle, the new Audi A8L Horch Founder Edition greatly enhances the comfort of the rear, with a rear seat with twice the cushioning padding, combined with fragrance and negative ion generator, so that users sitting in the rear row can enjoy the ultimate comfort experience beyond the first class of the aircraft during the trip.
Even, the new Audi A8L Horch founder edition is equipped with seat massage and foot massage functions, even the carpet under the feet of passengers, Audi has selected a more exquisite and luxurious customized thick velvet carpet, with a hidden liftable acoustic prism B&O high-end audio, rear makeup mirror and a panoramic sunroof with a wider field of view, fully combining the interior space and humanistic care, providing top distinguished ride enjoyment for rear passengers, and also showing the Audi brand's understanding of modern luxury cars.
In addition, Audi's advantages in technology and power have also been continued on the founder edition of this Audi A8L Horch.
The Audi connect system based on the new interconnect platform combines audi digital virtual cockpit, all-touch MMI operating system and rear intelligent touch and infotainment system to bring highly intelligent all-touch operation and seamless and smooth interactive experience. The new digital matrix LED headlights feature DMD digital micromirror elements inside, and each headlight has 1.3 million micromirrors to disperse the light into tiny pixels to ensure maximum illumination accuracy and brightness.
Not only that, the 3.0 TFSI engine built for 48V mild hybrid technology makes the perfect combination of environmental protection and efficiency, and the quattro four-wheel drive system and all-wheel steering function are added, allowing the Audi A8L Horch Founder Edition to switch between business and family travel scenarios, taking into account fuel economy and providing ultimate driving stability.
Irreplaceable king-only
Of course, how to make this most luxurious and comfortable sedan on land exude a unique temperament? The key word given by the Founder Edition of audi A8L Horch is: exclusive.
First of all, Audi's designers tailored two body colors of oak green and rain cloud gray, and provided two-color body with three color schemes, including legendary black with foil silver, foil silver with legendary black, and sky blue with aurora blue, to set off the powerful aura of the Founder Edition of Audi A8L Horch.
Secondly, the A8L Horch Founder Edition uses a large number of chrome elements to distinguish it from ordinary models, fully chrome-plated mid-mesh, bumper trim, rearview mirror shell, as long as it is able to use chrome decoration parts will never be replaced by other materials.
On the side, the founder edition of the Audi A8L Horch highlights the exclusive top priority, and the designer replaced the wheel hub with a more atmospheric chrome retro "big cake ring", which is also a tribute to the first A8L with a W12 engine released in 2000. Use the "Horch" signs that can be seen everywhere on the hub center, front fenders, C-pillars, etc., to remind passers-by that this is not an ordinary Audi A8L.
On the central armrest in the rear of the car, the glowing threshold strip, the headrest and other most prominent places, the "Horch" logo is appropriately embellished, so that passengers can also experience a sense of dignity and a stronger sense of exclusivity in the car.
From the inside out, from the point of view to the touch, Audi has come up with the top manufacturing level, bringing the highest level of comfort to the rear passengers, while meeting the spiritual level needs of the target consumer group. The arrival of the new Audi A8L Horch Founder Edition also highlights the Audi brand's enterprising thinking in the context of the new era.
Master observation
I have to sigh that today's Chinese market has become the "leader" of the global luxury car consumption trend, and even dominates the global product planning of some models. The advent of the founder edition of the new Audi A8L Horch has enabled Audi to successfully impact the field of D+ class luxury executive cars, reflecting the Audi brand's forward-looking insight into the Needs of Chinese markets and Chinese users, and also bringing Chinese consumers a new realm of top modern luxury and extraordinary distinguished enjoyment.