Once again, Audi became the biggest focus of the domestic auto show.
At the 2021 Guangzhou Auto Show, Audi not only brought the largest and most complete booth in the field, but also released a number of future-oriented heavyweight cars. If the Audi Q4 e-tron is the top-secret weapon prepared by the Audi brand to enter the era of electric vehicles, then the emergence of the Audi A8L Horch is the strongest voice of the Audi brand for the future luxury car market. The goal set by the new car is very clear, and the Maybach S-Class, which has always given people a feeling of "otherworldly", is going to be nervous, the real opponent, this time really comes.
From the model designation, we can see the determination of the Audi A8L Horch. Who is Horch? If you know the history of the world's automobiles, you should be familiar with August Horch , the founder of the Audi brand. 112 years ago, August Horch founded the Audi brand and made a promise that "I am determined to produce only powerful, high-quality luxury cars under any circumstances", which also branded the brand DNA of the Audi brand for more than a hundred years.
If you also know the history of domestic automobiles, you should not be unfamiliar with the significance of Audi to China's luxury car market, and it is no exaggeration to say that China's luxury car market was pioneered by Audi. More than 30 years ago, as the first luxury brand to officially enter the Chinese market, Audi can be said to have single-handedly cultivated the basic cognition of domestic consumers on luxury cars - true luxury is to achieve the ultimate in all aspects.
Luxurious, you can play new tricks
As the first D+ flagship of the Audi brand and given the name of founder, the Audi A8L Horch can be said to have brought the modern luxury texture to the extreme.
On the basis of the Audi A8L, the Audi A8L Horch has further increased the wheelbase (the wheelbase of the Audi A8L Horch has been extended by 130mm, and the length of the car has reached 5.45 meters), which not only makes the body proportion more beautiful and coordinated, but also further enhances the aura of the whole vehicle and the driving comfort of the D-class car.
Image source: Audi Cars
In addition to the extension, in terms of external styling, the Audi A8L Horch has added a lot of exclusive design. The vertical three-dimensional design of the grille ensures that it can be imprinted on the depths of your heart at a glance, and the innate majesty and self-confidence create a beautiful enjoyment with great visual impact. Based on market demand and unique insights into the user's spiritual traits, the Audi A8L Horch has added two new body colors, oak green and rain cloud gray, and offers a two-tone body design that can be used in three color schemes. In addition, the Audi A8L Horch body has been flattened with H logo in many places, the front fenders and C-pillars are inlaid with the exclusive logo of "Horch", and the same diamond pattern as the Bentley and other ultra-luxury models is used at the door, and every detail highlights the noble status of the A8L Horch as the new flagship of the Audi brand.
Entering the car, the Audi A8L Horch is also interpreting its own exclusive luxury style, creating a luxurious atmosphere with a very modern sense while inheriting the classics. Of course, the "Horch" logo that can highlight the identity is indispensable, and the sense of ceremony and respect is instantly filled. Echoing the bodywork, the audi A8L Horch's seats also feature diamond-shaped stitching that is in line with ultra-luxury models such as the Bentley, plus a large area of high-grade leather fabrics and wood materials, which further enhances the sophistication of the interior.
To enhance the ultimate ride experience, the Audi A8L Horch has also adjusted the rear seats, adding twice the cushioning padding to fully protect the exclusive experience of rear passengers during long journeys. The powerful massage function of the Audi A8L Horch front and rear seats is even rarer in the same level, the first 16 groups plus the rear 18 groups of three-stage dynamic support pneumatic pads, as well as waves, circulation, pulse, stretching, relaxation, shoulder, activation, wake-up 8 different massage modes, while combined with the right side of the rear row can choose a variety of intensity of foot massage and heating functions, bringing the ultimate enjoyment of the comprehensive leapfrog.
Technology, Audi carved into the bones of the style
The sense of technology has always been an important brand label of Audi, and as Audi's new flagship sedan, the Audi A8L Horch is the integrator in terms of technology sense.
Speaking of Audi cars, lighting is definitely a topic that must be talked about, through the Audi A8L Horch, Audi has once again brought a grand "light show" to the automotive industry, Audi A8L Horch uses a new combination of digital matrix LED headlights and digital OLED taillights.
Among them, the digital matrix LED headlights that appear on the high-end models use DMD (Digital Micro mirror element) technology, each headlight contains about 1.3 million micromirrors, which disperse the light into tiny pixels, and with the help of the electrostatic field, each micromirror can swing 5,000 times per second to ensure maximum mediation accuracy. What substantial effects can this technology bring? First of all, the brightness and range of lighting are significantly improved, enhancing the visibility and predictability of night driving, while the matrix LED unit can also automatically close according to the opposing vehicle and pedestrians, and will not use strong light to illuminate other road users; secondly, the lights can not only dynamically adjust the lighting area, but also use the beam to locate the position of the vehicle in the lane, enhance the driver's safety awareness when driving at high speed. When pedestrians appear on the front pavement, the headlights will also issue a directional light warning to pedestrians to escort the safety of the driver; in addition, the headlights can form a dynamic home and leave home effect with the unlocking and disembarking scenes, projected on the ground or wall.
Audi A8L Horch standard OLED taillights are also full of futuristic technology, digital OLED taillights have 135 light-emitting diodes inside, will be presented in the form of dynamic lighting, through the taillights and driver assistance system collaboration, truly achieve the era of intelligent technology to lead the era of mobility. When the driving mode is selected as "Dynamic", the tail lights will be adjusted accordingly to the Dynamic Mode exclusive effect. When the vehicle is stationary, if there are pedestrians or vehicles approaching from the rear to within two meters, all OLED sections of the Audi A8L Horch taillights will be lit up, full of technology, full of audi's industry-leading lighting technology.
In addition, the Audi A8L Horch is also equipped with an exclusive Audi connect interconnection system, which is based on MIB3+Asterix, combined with audi digital cockpit, MMI operating system and rear intelligent touch infotainment system, bringing users a new interactive experience like a science fiction movie, the peak of the industry is nothing more than that.
Peak control is to be better everywhere
In addition to the interior and exterior design, technology configuration, and power control experience, the Audi A8L Horch has once again raised the new standard of the D+ class flagship sedan.
The Audi A8L Horch is equipped with a power combination of a 3.0T turbocharged V6 engine and a 48V light hybrid system, with a maximum power of 250 kW and a peak torque of 500 N·m. Not only is the performance of the same level of peak, in terms of energy saving and emission reduction, the engine equipped with the Audi A8L Horch can also be described as doing its best, intelligent start and stop, energy recovery, intelligent coasting and other functions, to achieve the perfect integration of efficiency and environmental protection.
The Audi A8L Horch is also equipped with a quattro all-wheel drive system and dynamic all-wheel steering system as standard, which not only guarantees silky shift speed, but also provides more flexible and stable dynamic performance, greatly improving the driving texture.
Time Pioneers needed a new generation of D+ class flagship sedans, and Audi brought the Audi A8L Horch. The arrival of the new car shows not only the Audi brand's profound insight into the changes in the consumption trend of luxury cars in the new era, but also the foundation and strong strength of the Audi brand to move with the trend.
Redefining the next generation of peak luxury, Audi once again led the industry.