As an Audi automobile with a history of more than 30 years in China, the popularity and influence accumulated in the Chinese market are difficult for other brands to match. Audi has also been dubbed "the car brand that knows the most Chinese". Today, in order to further consolidate its influence in China, Audi has launched its latest flagship product, the new Audi A8L Horch Founder Edition, which once again refreshes the new height of luxury cars and opens a new realm of modern luxury that the Audi brand is "on the peak, the realm is boundless".
So who is Hoch? What does it mean for Audi? All this has to start more than a century ago.
In 1899, an automotive engineer named August Horch, who worked at the Karl Benz Depot, resigned as head of production. He then established his own automobile manufacturing company on the banks of the Rhine, August Horch. And this year, later known as the first year of Audi.
From the beginning, Horsch defined "luxury" for the products produced by his company: "I am determined to produce only powerful, high-quality luxury cars under any circumstances" – Auguste Horch.
It is based on this sentence that august from 1909. Since Horsie founded the Audi brand, it has injected it with the unchanging genes of technological leadership, prestige and sports. On the enterprising road of the Audi brand for more than a century, it interprets the core concept of "breaking through science and technology to enlighten the future" with innovation again and again.
Now, with the launch of the all-new A8L Horch version, Audi has once again pushed its flagship sedan to a new level. Not only has the wheelbase been lengthened by 130mm on the basis of the ordinary version of the Audi A8L, but also the exclusive logo of "Horch" or "H" has been added in many places in the interior and exterior of the body. Of course, in terms of technology configuration, it is the culmination of all the luxury functions of Audi. It can be said that the new A8L Horch version is the ceiling of Audi sedan products.
Let's take a closer look at what upgrades Audi has made for the new A8L Horch version.
The appearance of the new Audi A8L Horch Founder Edition has been optimized and upgraded on the basis of the Audi A8L, with a more luxurious and high-end sense, while continuing the brand's enterprising genes, adding a series of unique designs. For example, the three-dimensional chrome decoration is used inside the intake grille, which makes the entire front face look more three-dimensional and atmospheric. In addition, the headlamps provide digital matrix LED headlights, which add a majestic and confident temperament to the front face.
The body color scheme has also added two new exterior colors, Oakgrun and Nimbusgrau, and also provides a two-color body design that can adopt three color schemes, thus giving consumers a more top-notch and prestigious choice.
The side of the body is also full of highlights, including the addition of the exclusive "Horch" logo on the C-pillar, while the exterior mirrors are also chrome decorated, and the 20-inch retro exclusive wheels with the "H" logo.
In the rear part, Audi's most advanced OLED taillights are integrated, together with the newly designed lower bracket and "Horch" logo, which achieves a high degree of body recognition.
Entering the interior, it can better reflect the noble sense of Audi's flagship sedan, combined with the Audi digital virtual cockpit concept, to create a highly intelligent full-touch operation and seamless and smooth interactive experience, including a full-touch MMI operating system, an embedded central touch screen and a touch-type in-car function control system. In addition, the "Horch" logo can be seen everywhere in the interior, including the central armrest and sill trim, etc., and the sense of ceremony and respect is instantly filled.
As a flagship sedan, the most eye-catching thing is the rear space, the new Audi A8L Horch founder version for the rear passengers to create a top-notch comfort and exquisite space, two independent executive class seats with twice the cushioning padding also comes with two independent waist rests, and with the same level of unique rear foot massage function.
In terms of materials, the leather of the front and rear seats and doors is designed with diamond-shaped stitching, with exquisite and elegant details, and the comfortable touch brings a new modern luxury experience.
Not only that, in terms of rear riding comfort, Audi spares no effort to create the ultimate luxury of comfort, not only for the rear to provide a full-touch LCD display, but also to provide 8 different massage modes, including waves, circulation, pulse, stretch, relaxation, shoulder, activation, wake-up, can be controlled through the function buttons on the seat, the central touch screen or the rear remote control.
In addition, the rear seats have twice the cushioning padding, and are combined with the unique rear foot massage function of the same level, so that users can enjoy the ultimate comfort experience like the first class of the aircraft during the trip.
Other features include B&O high-end audio with concealed liftable acoustic prisms, fragrance and negative ion generators, rear makeup mirrors, exclusive rear matrix LED reading lights, one-piece mid-armrest/rear mid-airbag/bottom plush carpet with armrest heating, and panoramic sunroof with wider visibility, further providing rear passengers with the highest level of exclusive ride enjoyment.
In terms of power, the new Audi A8L Horch Founder Edition is equipped with a 3.0L turbocharged V6 engine with a 48V light mix system, with a maximum power of 250kW and a maximum torque of 500N·m, and the engine also has intelligent start-stop, energy recovery, intelligent coasting and other functions. In terms of transmission, it matches an 8-speed manual transmission, the whole series is equipped with quattro full-time four-wheel drive system and provides dynamic all-wheel steering function, which can achieve a higher level of dynamic adjustment of the steering ratio, reverse deflection of the rear wheel and the front wheel at low speed, making the vehicle steering and turning more flexible; when driving at high speed, the rear wheel is deflected in the same direction as the front wheel, providing a more stable high-speed dynamic performance.
Write at the end:
With the advent of the new Audi A8L Horch Founder Edition, the Maybach S-Class has finally ushered in its true rivalry, compared to the Audi A8L Horch, which caters to the needs of Chinese consumers, not only providing a number of exclusive customizations, but also further increasing the wheelbase. It fully reflects the Audi brand's forward-looking insight into the Chinese market and the needs of Chinese users. The Maybach S-Class, which once stood at the top of the food chain of a luxury car, may really have to be careful.