Entering 2022, the domestic electric vehicle market competition is becoming more and more fierce, and Japanese car companies can not resist and begin to "rub their fists". On March 29, GAC Honda officially released its new electric brand e:NP, marking GAC Honda's entry into the era of electrification. Just last year, Honda proposed to achieve "carbon neutrality" and "zero fatalities" by 2050. In order to realize the beautiful vision as soon as possible, Honda relies on the accumulation of 70 years of development and production technology to accelerate the upgrading of electrification and intelligent products. As a "full-field personalized travel" enterprise, Guangqi Honda has reached 24 "years old" this year, in the past years, the brand relies on high-quality technology and reliable car manufacturing experience, as well as the car life culture created with users, the brand has gained the support and trust of 8.9 million users, with a huge market foundation.
GUANGQI Honda e:NP brings a new economic growth inflection point to China's electric vehicle market
Thanks to Honda's 70 years of experience in car manufacturing and many years of brand concept support, GUANGQI Honda has won the first place in 2021 IQS (New Car Quality)/SSI (Sales Satisfaction)/CSI (After-sales Service Satisfaction), and the product quality and brand reputation have received positive feedback from the market. On the basis of the existing market, Guangqi Honda e:NP takes "pioneering exploration, open integration, ease and smoothness, and co-creation of the ultimate" as the brand personality, providing "relaxed and smooth pure electric driving fun, pure electric car life of digital intelligence symbiosis". At the same time, Guangqi Honda has introduced the latest global products and experiences to the Chinese auto market through e:NP, and it is foreseeable that under the favorable impetus of the market, e:NP will bring a new growth inflection point to China's electric vehicle market economy.
According to the plan, from the beginning of this year to 2025, Honda e:NP will launch a new pure electric model every year, and this year along with the honda e:NP new electric brand, there is also the e:NP1 (Chinese name: Polar Turbulence 1) model. Regarding the meaning of the name e:NP, it is deeply in line with the beautiful vision of young people for the future of transportation tools. Among them, "e" means "energize and electric", "N" means "New and Next", and "P" represents "Prime", although the literal meaning is abstract, but the brand value of e:NP (providing a relaxed pure electric driving fun, pure electric car life with digital intelligence) can be perfectly matched.
Different from traditional car manufacturers, Honda e:NP takes "No Boundary by You" as a brand declaration, breaks the boundaries of the business, and vertically integrates all fields with the user as the center
From the perspective of research and development, e:NP fully integrates the talent resources and technical resources advantages of Honda Global and Guangqi Honda to achieve the ultimate boundless research and development; from the manufacturing point of view, e:NP introduces a number of production ends, fully applies 5G network technology, and quickly responds to the personalized needs of products through "intelligent" innovation, achieving the ultimate boundless manufacturing; from the perspective of car purchase experience, e:NP fully adopts the online + offline dual-channel integration model to create an immersive experience space that integrates shopping and social networking. There are also new supermarkets and cloud showrooms that provide a fast car purchase experience, realizing the ultimate boundless channel; from the service point of view, e:NP broadens the fan car culture, integrates intelligent car services, creates the ultimate car experience in all scenarios, and realizes the ultimate boundless service. By integrating the resource advantages of the four major areas, the electrification route of Honda e:NP has been clarified, and the achievement rate of the goals of "carbon neutrality" and "zero fatalities" has been accelerated.
For local electric vehicle brands, Honda e:NP's brand action has the substantive significance of "breaking the game"
According to statistics, in 2021, the global sales of electric vehicles will reach 6.5 million units, and the domestic sales of electric vehicles will reach 3.2 million units, which shows that China's electric vehicle market has become the world's largest electric vehicle market. In China's electric vehicle market, although the relatively solidified market pattern is not conducive to the entry of Japanese electric vehicles, but at present, local electric vehicle brands have not yet formed an indestructible barrier in products and technologies, with the continuous enrichment of electric vehicle products in the market, as well as the continuous maturity of electric intelligent technology, consumers' "software and hardware" technical requirements for electric vehicles are getting higher and higher. In order to break the inherent electric vehicle market pattern, Honda e:NP brings full sincerity.
What is known at present is that Honda e:NP1 (Polar 1) is based on a new intelligent and efficient pure electric architecture e:N Architecture F, integrating large-capacity and high-density batteries, three-in-one high-power drive motors, high-rigidity pure electric vehicle exclusive frames and chassis platforms, and the hardware configuration is all upgraded and built in accordance with the extremely strict three-electric safety standards. In addition, the e:NP1 optimally sets the motor, integrates 20,000 scene algorithms in the electronic control program, so that it can eliminate the vertigo of the passenger caused by the motor's instantaneous high torque in the actual use scenario, and constantly adjust the accelerator pedal response and power output characteristics through the system, as well as the seat system and suspension system to ensure the user's comfort during the ride. Among the known electric vehicle brands, Honda e:NP is one of the few pure electric brands that optimizes the output characteristics of the motor through algorithms to improve the driving comfort, and its technical thinking and concept have the substantive significance of "breaking the game" for local electric vehicle brands.
epilogue
Compared with China's local electric vehicle companies, Honda e:NP can be described as the beginning of "Tianhu", which not only has a better market foundation and brand influence, but also integrates the advantages of product research and development, production intelligence, sales channels and service models, which means that Honda e:NP not only breaks the boundary between global resources and local resources, but also breaks the boundary of global "quality manufacturing" and personalized "intelligent manufacturing", while breaking the boundary between physical offline and virtual online, breaking the boundary between customers and partners. In the true sense, it fulfills the brand declaration of "Boundless by You", provides a diversified value and a better social environment, and symbolizes that Guangqi Honda has fully entered the era of electrification.