On the day of work and work, we will lean west to see the hot slippers
Foreword
Hainan Coconut Tree Group was recently fined 400,000 yuan by the Longhua Branch of the Haikou Municipal Administration for Market Regulation for violating the Advertising Law.
On the evening of May 9, Coconut Tree Group issued a statement through its official Weibo and website, strongly expressing its dissatisfaction with the penalty decision, raising one concern and two points of dissatisfaction.
[You can watch the video]
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One concern is that the penalty will ruin the coconut brand, affect the livelihoods of nearly 20,000 employees in upstream and downstream companies, and may make it difficult for Hainan's 500,000 coconut farmers to sell their coconuts.
Two points are not convinced: one is that the content reproduced on its official website is popular science education, not commercial advertising; The second is to emphasize that these contents are factory history education, not commercial propaganda.
This is not the first time that the Coconut Tree Group's advertising strategy and dissatisfaction with the penalties have sparked controversy.
In 2019, Coconut Tree Group was found to have violated the rules for the advertising slogan "I drank from childhood to adulthood" and was fined 200,000 yuan.
In 2021, the recruitment advertisement published by Coconut Tree Group also caused controversy, and was subsequently fined 400,000 yuan.
Let's take a look at what everyone is saying!
Netizen comments
Netizen: The coconut tree is powerful [like] Once a year when the defendant is made, the company is on the hot search once, and the company is getting bigger and bigger, and the means are smart
From small punishment to big [covering face]
Netizen: I think the advertising of coconut trees is fine, the only deficiency is that we can't buy canned bottles here during the Chinese New Year, all of them are in large bottles, or the coconut water is all miscellaneous [cover your face] When I entered the supermarket and asked if there was a coconut tree, no
Netizen: This fine will be used as advertising money
Netizen: I can't let a company with a conscience and normal aesthetics fall, I'll buy a box first and do a little bit of fine for him.
Netizen: The coconut tree tastes good
Write at the end
Although Coconut Tree Group is dissatisfied with these penalty results, the fact that its advertising content has been repeatedly found to be in violation cannot be ignored.
It can be seen that enterprises should strictly abide by laws and regulations to ensure the authenticity and legitimacy of advertising content when conducting advertising.
Advertising is not only an important part of its brand image, but also directly affects the rights and interests of consumers and market order.
As a well-known enterprise, Coconut Tree Group has the responsibility to take more social responsibility in advertising and avoid publishing misleading or inappropriate advertising content.
At the same time, when supervising advertising, the relevant departments should also clarify the standards, treat each case fairly and justly, and protect the legitimate rights and interests of consumers.
Although Coconut Tree Group's interpretation of the Advertising Law and its own defense of its own actions have their logic, from the perspective of public interest and consumer protection, enterprises have the responsibility to ensure the scientific and accurate content of their advertising.
The educational function of advertising is important, but the premise is that the content must be authentic and credible, and cannot be exaggerated or misleading to the public.
Consumers should remain rational and vigilant in the face of various advertising information, and avoid being misled by false or exaggerated advertising content.
The media also played an important role in this process, conveying the latest developments and opinions of all parties in a timely manner, and guiding public opinion.
In this case, media coverage helped the public understand the full picture of the incident, and at the same time supervised and criticized the company's advertising behavior.
The incident of Coconut Tree Group being fined for advertising violations reminds us that enterprises should strictly abide by laws and regulations in advertising to ensure the authenticity and legitimacy of the content.
At the same time, the regulatory authorities should strengthen the supervision of the advertising market to protect the legitimate rights and interests of consumers.
The public should also remain rational and avoid being misled when confronted with advertising information. Only through the joint efforts of all parties can we create a fair and transparent market environment and maintain social and public order and good customs.
The comments of netizens in the article reflect the diverse voices and opinions of society, but do not represent the position of this article
Previous Review
I can't laugh anymore, the coconut tree was fined 400,000 yuan for the side advertisement, and I died laughing in the comment area
Robin Li's internal comment calmed the turmoil, saying that outstanding employees represent the real Baidu, and the comment area died of laughter
#椰树强势回应 was punished for "rubbing the edge": I don't accept ##椰树#
Good morning, noon and evening, the little slippers say goodbye to you~