The Bailang River flows through the bustling center of Weifang and flows all the way north into the sea.
On the west bank of the river, Weicheng has risen as a new commercial landmark, blending historical charm and modern new look, painting a new picture of Weicheng's commercial culture. The Lifeng Peace Square project was launched, providing Weifang people with another new consumption, new experience, fashion and quality check-in place.
"At present, the project is progressing steadily in an orderly manner, and has now settled in the first store brands such as Yagershidan, Zhuo Nuodi, and Kendiwen, with a brand signing rate of 80%, and the scene has been able to initially experience the international high-quality service atmosphere." Huang Wenyu, general manager of Lifeng Commercial, introduced.
Let the quality of life add a new place
The Peace Square project has been upgraded on the basis of traditional commerce, providing functional practicality while also providing full emotional value and comfortable space for the general public.
With a total investment of 1.6 billion yuan and a construction area of 320,000 square meters, the Peace Square project has built 7 29-storey landmark buildings and a 5-storey commercial podium, creating a high-end urban commercial complex integrating star-rated hotels, office buildings, leisure and shopping, catering and entertainment, and boutique apartments.
Among them, the Peace Square shopping mall is dominated by international mid-to-high-end retail brands, and nearly 40% of the brands will enter Weifang for the first time, injecting more "first store culture" into Weicheng. The main cinema and children's projects are also the highest quality and largest in the Weifang market, truly achieving a one-stop experience shopping center with multiple formats, all scenes, and the whole family, meeting people's expectations for high-quality commerce.
The shopping mall fills the gap of high-end business in Weifang, the talent apartment meets the living needs of different talents, the Lifeng Mansion provides a comfortable and luxurious place to live, the shining glass curtain wall of the Lifeng Building is filled with a strong business atmosphere, and the Holiday Inn Hotel offers a panoramic view of the city and the Bailang River...... The Peace Square project provides multi-faceted functionality, practicality and value, so that Weifang people's quality life has a new place.
Let urban renewal add new highlights
Weicheng District has a profound historical context and rich cultural resources, and the completion of the Peace Square project will further connect the historical culture and modern commerce of Weicheng District, such as Peace Square, Guozhai Street, Songyuanzi Ancient Residence, Shihu Garden Cultural Block, Weizhou Theater, and Chenghuangmiao Street...... Together, they draw a new map of Weicheng's cultural, tourism and business integration in the atmosphere of fireworks.
The urban renewal of Weicheng District has been carried out in an orderly manner, and the functional quality has also continued to improve, with the planning and implementation of 35 urban renewal projects with a total investment of 26.1 billion yuan, the completion of the main renovation of the second phase of the Songyuanzi Ancient Residence, and the steady progress of the remodeling project of ancient streets and alleys. The completion and launch of the Peace Square project not only promotes the development of high-end commerce and trade on the west bank of the Bailang River and the renewal of the city's image, but also improves the infrastructure and commercial facilities in the surrounding area.
"It is close to the ancient houses of Songyuanzi and Guozhai Street, and not far from the Shihu Garden Cultural Block and Weizhou Theater, which is very rich in cultural and tourism resources, and there are many tourists who usually come and go. I think it was all bungalows back then, but now thousands of high-rise buildings are rising from the ground, which is really a big change compared to before. Guo Quande, who has lived near the Peace Square for decades, lamented the completion of the Peace Square and the changes in the image of the city.
The Peace Square project depicts the "appearance" and "temperament" of the city, adding new highlights to the acceleration of the construction of livable, resilient and intelligent urban renewal projects.
Let the integration of culture, tourism and business add a new engine
Create a new area for the integration of culture, tourism and commerce on the west bank of the Bailang River, and ignite a new engine for better consumption in Weifang. After the Weicheng Peace Square project is put into operation, it will form a linkage with the department store and Zhongbai Building to further enhance the supporting service functions of Zhongbai business district, promote the benign interaction of commercial, catering, leisure, culture and other service formats, and build a modern urban life experience space that meets various needs, which will play a positive role in promoting consumption upgrading and promoting commercial development.
The area where the Peace Square project is located is located in the core business district of Weifang, which not only covers more communities, permanent populations and key colleges and universities, but also surrounds 13 direct bus lines, with good traffic accessibility, business atmosphere and popularity. "The geographical location of Peace Square is very good, bringing together popular business sentiment, and our joining is bound to make Weicheng better and Weifang better." Zhao Le, the representative of the international brand of Peace Square, is full of confidence and expectation for the next step of development.
In recent years, Weicheng District has intensified the development of cultural tourism and commerce, accelerated the construction of 7 key commercial and trade projects with a total investment of 2.08 billion yuan such as Peace Square, and promoted the prosperity and development of 5 commercial streets such as Shihu Garden Cultural Block, and Gu Dejin Street was completed and operated, with an average daily passenger flow of 40,000 people, and the development of commerce and trade has taken off in an all-round way.
future
With the strong rise of Peace Square
Weicheng will be built for a better Weifang
Contribute to the surging new momentum of cultural tourism and commerce
On the banks of the Bailang River
We look forward to seeing you there