Tutor Peng Xiaodong often shares with you in his class "Building China's Advertising Super Sales Champion God of War Army (5.0 Upgraded Essence Version)": Successful advertising media leaders are first of all Bole, who is good at identifying "Maxima"; However, advertising media leaders who are good at employing people, even if they are veterans, can also inspire their ambitions!
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The Legion of the God ® of War: The 8-layer realm of advertising media leadership!
☞Guangzhanshe 广战神 ® I Teacher Peng invited Peng Xiaodong ® tutor offline enterprise internal training I Ready-to-learn, performance multiplied I Teaching line: 1307606655 (WeChat synchronization). ☟
There is a saying in "Lao Tzu": "It is better to teach people to fish than to teach them to fish". Used in the advertising and media workplace, this reminds advertising and media leaders not only to meet the material needs of employees, but also to teach them how to do things and improve their capabilities.
And according to the American psychology master Maslow's "hierarchy of needs theory". The following 8 realms are what a good advertising media leader has to learn, and employees can also learn the way of the workplace.
1. Teach people to fish
Teach people to fish: pay employees to support their families.
Some managers are very capable themselves, can develop high-quality business, find a broad market, and bring rich income to the team. But hands-on leadership has the potential to increase team inertia and dependency.
2. Teach people to fish
Teach people to fish: teach employees methods and ideas.
When encountering problems, advertising media leaders do not take the initiative to provide solutions, but let employees think on their own, and guide and assist from the side. Employees are very painful in the short term, but through independent thinking, they can slowly grasp the rules and methods of doing things, and only then can they gain the ability to develop in the long run.
3. Give people what they want
Teach people to want: stimulate employees' desire to improve at work.
Rather than rushing to assign tasks and instill company visions to employees, such advertising and communication managers encourage employees to discover their career goals, and then subtly guide them to combine their personal goals with the company's vision, thus generating an internal motivation to work hard and make them aggressive.
4. Teach people to be entertained
Teach people to be entertained: Let employees bring happiness to work.
This type of leader has a special understanding of the personality and hobbies of employees, organizes the latest team games, and creates an atmosphere of joy, trust, intimacy, and mutual support, so that everyone in the team has a sense of belonging.
5. Teach people to be foolish
Teach people to be foolish: convey pragmatic and steady thinking to employees.
As the saying goes, if the leader is foolish, the leader does not take shortcuts and opportunistic shortcuts, in order to create a kind of righteousness in the whole team, and the team members will naturally follow suit. In this way, everyone has self-esteem, a sense of responsibility and collective honor.
6. Teach people to meet
Teach people to meet: create growth and development opportunities for employees.
For many young people, the opportunity to learn to do things and apply what they have learned is even more important than money, and managers give them a platform to let them unleash their enthusiasm and realize their ideas, which will make everyone in the team enthusiastic.
7. Give people reputation
Giving people reputation: help employees get praise
Managers know how to appreciate everyone, often find good in employees, and praise good performance, which is simple to say, but it is the most effective motivation. In such a team, employees will be more willing to work hard and show their best because they are appreciated.
8. Teach people to the universe
Teach people to the universe: let employees have an epiphany of the wisdom of the universe
At work, let employees get in touch with more things in the depths of their souls, have an epiphany of the wisdom of the universe, and enjoy life without confusion.
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The Legion of the God ® of War: 6 realms led by advertising media
☞Guangzhanshe 广战神 ® I Teacher Peng 邀请彭小东®导师线下企业内训 I 即学即用,业绩倍增 I ☟
First-class management: don't do it yourself, employees do it happily
Second-rate management: do not do it yourself, employees work hard
Third-rate management: do not do it yourself, employees take the initiative to do it
Four-stream management: do it yourself, and employees follow it
Five-stream management: do it yourself, employees have nothing to do
Last-stream management: do it yourself, and employees do it
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Legion of the God of ® War: 2 of the most real reasons for employee resignation!
☞Guangzhanshe 广战神 ® I Teacher Peng 邀请彭小东®导师线下企业内训 I 即学即用,业绩倍增 I) ☟
1. The money was not given in place.
2. The heart has been wronged.
It boils down to one thing: it's not a good job.
The employee still tries his best to find a reliable reason before leaving, that is, to save face for you, and he doesn't want to say how bad your management is, and he is very disappointed in you. If you think about it, it's really human nature. As a manager, you must be willing to reflect.
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Legion of the Gods ® of War: How to retain talent?
☞Guangzhanshe 广战神 ® I Teacher Peng 邀请彭小东®导师线下企业内训 I 即学即用,业绩倍增 I) ☟
Employees must be given 4 opportunities: the opportunity to do things, the opportunity to make money, the opportunity to grow, and the opportunity to develop!
Employees must have 4 feelings: a sense of purpose, a sense of security, a sense of belonging, and a sense of achievement!
@所有人:
I am Mr. Peng Xiaodong, and I am especially grateful to all advertising media companies, advertising associations, advertising chambers of commerce, etc. for choosing to invite true love! I have been booked to attend the Annual Meeting and share the following topics:
1. "1 Second Cognition: Breaking Through the Stock Market Game and Building a Brand Growth Strategy"
2. Analysis of the Logical Thinking of China's Top Advertising Champion (Guang Zhanshen)
3. "Winning the Battle 2024 Advertising Media Performance Breakthrough Growth Road"
4. "2024 China Advertising Media Key Accounts Excellent Marketing Power"
5. "Winning the 2024 China Outdoor Advertising Sales Champion God of War Legion Secrets"...
The itinerary is tight from May to July, but there are still a small number of itineraries that can be coordinated and arranged, welcome to book in advance, more surprises are waiting for you!
Note: It is not recommended to invite teachers to teach, but also thank you for automatically withdrawing from our platform channels, etc., we will also clean up and optimize and upgrade at any time, appreciate each other, and achieve each other!
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Legion of the Gods ® of War: What is Cultivating Talents?
☞Guangzhanshe 广战神 ® I Teacher Peng 邀请彭小东®导师线下企业内训 I 即学即用,业绩倍增 I ☟
Dare to give employees the opportunity to do things, but also give employees the opportunity to make mistakes, this is to cultivate talents!
1. What is talent? If you do something, you can suffer losses, and if you take responsibility, you are a talent!
2. What is leadership? Guiding the direction, giving the method, and gathering the hearts of the people is the leader!
3. What is the mission? Surviving is for the cause, and being able to use your life is the mission!