"Singer" played a good hand: the host reduced points, the advertisement was inserted, and Sun Nan filled in to persuade the audience to quit

Grilled entertainment

2024-05-30 17:47Posted in Liaoning entertainment creators

Text | Grilled entertainment

After four years, Mango's ace program "Singer" returned and got back everything that belonged to him, like a pool of stagnant water, the domestic entertainment music variety market was finally resurrected, and the pattern has completely changed.

After only one episode of the show, "Singer 2024" booked the title of the year's popular variety show. After three episodes of the show, the show also handed over an eye-catching data.

The ratings of the four networks have won three consecutive championships, with a CVB rating of 0.64, ranking first in provincial satellite TV, CSM has a national rating of 1.15, ranking first among all channels, and Huanwang and Kuyun also lead all programs strongly, ranking first in provincial satellite TV.

In addition to the ratings, the topic of "Singer 2024" is also gratifying. The launch of each episode of the program is almost the rhythm of dominating the screen, and there are 2966 hot searches on the social media double list of the three episodes, of which 112 are the first in the hot search, and there are as many as 16 "explosive" words alone, which also breaks the historical record of the number of hot search words in variety shows.

Behind the win-win situation of topics and ratings, the problems exposed by "Singer 2024" are becoming more and more obvious. The current score of the show on Douban is only 6.7 points, and the word-of-mouth has declined significantly, and the score may decline further.

I have to say that "Singer 2024" has won the trump card this time. The show has feelings and filters, the full open mic live broadcast is full of a sense of substitution, and the first guests and surprise guests all have their own heat. The show will be crowned king when it debuts, which can be described as the right time and place.

It's a pity that Mango Shengsheng played a good hand, and the 3 dangerous moves were not clever enough, which ruined the popularity of passers-by and made the reputation of the show seriously decline.

01 The host dragged his feet

Mango's major high-quality variety shows and galas, He Jiong and Wang Han are one of the indispensable elements, there are two pillars, and the quality of the program is often guaranteed.

As one of the faces of Mango, He Jiong's hosting ability is beyond doubt, and a variety show like "Singer 2024" that dares to play live shows is indispensable for him to support the façade.

What is puzzling is that the program team asked Hu Haiquan to partner with He Jiong to host this time, but instead of adding color to the show, he became He Jiong's drag oil bottle, and he talked about it when he didn't agree with him, and all kinds of mistakes kept appearing, and the whole process was testing He Jiong's ability to save the scene.

The purpose of the program team to invite Hu Haiquan is obvious, that is, to renovate the old stalks, but the result is deliberate everywhere, and there is no point for the show at all. Hu Haiquan's performance can be called a disaster, like an emotionless word reading machine, his existence directly lowered the level of the show, and it is no wonder that netizens want to "eliminate" him.

What is really embarrassing is the 3rd episode of He Jiong's absence. Hu Haiquan and Shen Mengchen co-hosted, and the "embarrassment" was vividly interpreted throughout the whole process, and they didn't know how to interact with the guests at all, they only cared about reading the script and cue process, and their control ability was vulnerable. Compared with Huang Xuan, who performs freely in the background, you can see how poor the business ability of the two people on the stage is.

02 Advertisement

The "Singer 2024" program became a hit when it was launched, and the funders naturally flocked to it, and the second issue of hard advertising increased by 12, which also led to the increasing number of advertisements in the program, and the audience's viewing experience was greatly reduced.

The ranking announcement link is still tricky, and the audience finally doesn't have to watch Hong Tao drink water there non-stop, but now it has been replaced by He Jiong. Although the audience loves to watch Mr. He, it is still very unfavorable to advertise so nakedly.

Na Ying has undoubtedly become the traffic leader of "Singer 2024", and she is responsible for supporting the façade of mainland singers on the stage, and she also has to face various masters such as Adam and Fan Xia, in addition, she is also responsible for the key advertising interpretation of the show.

It's understandable to promote the gold owner, but the artists of other programs also come over to rub the traffic, so I can't say it. In the 3rd episode of the program, the camera was given to Ao Ziyi, Zhang Yunlong, Zhang Yuan, Cheng Lei and others in the audience many times, and the purpose was also very obvious, that is, to advertise the new program.

The expressions of these artists steal the spotlight one by one, and after the show is broadcast, they even buy their own hot searches, and write "I want to rub the heat" on their faces. The audience would rather see the audience cry than see 208 rub the heat. It's only been 3 episodes of the show, and it's so ugly, it's hard to imagine how much product placement there will be next.

03 Return to the pot and fill the position

I have to say that the competition system and gameplay of "Singer 2024" are indeed very exciting, with surprise attacks and unveiling competitions bombing in turn, the mobility of singers has greatly increased, and the highlights of the show have also improved.

Mango can invite internationally renowned singers like Adam, which is indeed difficult for other music variety shows to do. The arrival of singers such as Huang Xuan and Hanggai Band also made the show more enjoyable.

After the launch of the "Singer 2024" program, the audience is more concerned about who the fill-in singers of this season's show are, among which Wang Leehom, Lin Junjie, Zhang Jie, Han Hong and others have relatively high voices.

It's a pity that Wang Leehom and others didn't wait, and Sun Nan was the last to come. As we all know, Sun Nan once participated in the program "I Am a Singer", and at that time he also created such a big event as withdrawing from the competition, and he had a bad quarrel with Mango at that time, if Wang Han did not save the scene with wit, it is difficult to imagine what the consequences would be.

Regarding Sun Nan's filling, netizens and a group of music critics also have the same opinion, everyone is more disgusted, there are no surprises and expectations, and they even predict that the show will be half ugly. After all, no one wants to see "Back to the Pot" appear in the "Singer 2024" program, not to mention that Sun Nan had such an unpleasant quarrel with the show.

In fact, the program team released the news early to test the tone, Na Ying shook the phone in the show, and the director Coaxing also revealed 3 important news about the fill-in singer in the interview - he has been to "Singer", has regrets on the stage of "Singer", and is a powerful singer.

The outside world is not optimistic about Sun Nan's filling, and even ridiculed, but the program team still insists on going its own way and chooses to let Sun Nan fill the position. The director also posted a special message to thank Sun Nan for "sending charcoal in the snow", but netizens never bought it.

Whether it is a real-time discussion or a comment on the official blog of the program, everyone has a lot of complaints about Sun Nan's filling, and whether Sun Nan can make a comeback in the show depends on the specific performance of the 4th episode of the program.

Do you have anything to say about Singer 2024?

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Personal opinion, for reference only