With the development of science and technology, the popularity of smart phones has made our lives more convenient, but what has followed is the advertising chaos of domestic apps without a bottom line and the crazy occupation of mobile phone memory.
What's even more serious is that many apps have serious violations, not only the problem of not being able to close the information window, but also the problems of random jumping, illegal collection of personal information, and excessive request for permissions.
In the face of such a situation, people can't help but sigh, if you continue like this, you really have to uninstall!
Frequent appearance of advertising pop-ups
In recent years, domestic App advertising pop-ups have appeared frequently, especially in the opening screen and pop-up ads, which has brought great trouble to users. Many popular applications, such as Xianyu, AutoNavi Map, and Xia Kitchen, have been reported to have problems such as "opening the screen pop-up window and turning around".
When you open an App, you will not be greeted by the expected interface, but an overwhelming splash of ads.
Advertisers have taken great pains to entice users to click, with the "skip" button designed to be as small as an ant, and the color and background are almost integrated, and even hidden in the corner of the screen, so that you can't guard against it.
What's more, some ads disguise themselves as system pop-ups to induce users to click by mistake and start downloading automatically if they are not careful.
There are also "shake it" ads, where some app developers use highly sensitive technical parameter settings to make users accidentally touch them without their own intention, and then jump to the ad page or download other apps.
The use of this technical means, to a certain extent, forces users to interact with advertisements in disguise, increasing the communication effect of advertisements, for example, some apps trigger advertising jumps when users shake their mobile phones slightly through the "shake" function.
By adjusting the gyroscope sensitivity, the user will trigger the ad even with a slight shaking, which is misleading and easy for the user to misoperate.
The intrusive design of the screen is annoying as soon as the phone is flickered, but manufacturers and advertisers play "hide and seek", and users become the first victims of ad harassment.
App features are bloated
Advertising issues are already a headache, and bloated app features are even worse.
In the past, WeChat was just a simple chat tool, but now it integrates a variety of functions such as short videos, live broadcasts, mini programs, and e-commerce, like a "supermarket", which is dazzling.
While each feature has a user base, the accumulation of features slows down the app, consumes more memory and traffic, and even confuses some users.
Each new feature may attract some users, but more often than not, it slows down the startup and affects the user experience.
Similarly, QQ has a built-in game engine, and Taobao has become the scene of information bombardment, where the original simplicity and efficiency are replaced by complexity and distraction, and the user experience plummets.
Another example is QQ Music, a music playback software whose latest MusicZone feature attempts to create a music version of the metaverse virtual community.
This feature includes character customization, virtual room layout, social interaction, etc., which seems rich and interesting, but it actually takes up a lot of space on your phone.
Users just want to listen to a song, but are forced to accept a bunch of complex and unwanted features. This practice of blindly piling up functions in pursuit of "traffic" not only does not improve the user experience, but makes people feel bored.
Apps are constantly adding new features, such as short videos, live streaming, shopping, etc., to meet market demand, but these features are often not necessary for users and take up a lot of resources.
With the iteration of UI and technology, the App uses more high-quality animation interactions, visual elements, etc., and these resource files also significantly increase the volume of the App.
The chat history, videos, photos and other data files generated by users during use are also important reasons for the increase in the space occupied by the App.
Users' distress
These phenomena of indiscriminate advertising and occupying the memory of mobile phones have seriously affected the user's experience, and problems such as mobile phone freezes, frequent pop-ups, data loss or application crashes continue to plague users.
Many users have encountered frequent advertisements in the process of using the app, and have also encountered the situation of bundling or promoting other software.
Users have to use their mobile phones carefully, turn off the software completely every time they don't use it, don't click on the pop-up window in the software casually, carefully choose the application permissions of the software, and check the remaining traffic regularly.
However, even so, it is still difficult to avoid being disturbed by ads and pre-built software, which makes users feel helpless and angry in the face of these problems.
When encountering bad apps, most users will uninstall them directly, or choose to give bad reviews of the software in the app store, and some will contact the software development platform to discuss the problem, or even report or complain to the regulatory platform.
The behavior of these users is enough to show the appearance of advertising pop-ups in mobile apps, and the serious impact of bloated functions on them.
Interviews and takedowns
In the face of such phenomena and results, just recently, the Ministry of Industry and Information Technology found that a number of apps infringed on the rights and interests of users during a random inspection by a third-party testing agency, which attracted widespread attention from all walks of life.
This time, a total of 27 apps were found to have violations of regulations, mainly focusing on the inability to close the information window, jumping randomly, collecting personal information in violation of regulations, and excessive request for permissions.
What's more, the illegal collection of personal information directly threatens the privacy and security of users.
In the era of big data, the protection of personal information is particularly important, and excessive or non-consent collection not only violates relevant laws and regulations, but also undermines users' trust in apps.
This circular not only reveals the current chaos in the app market, but also demonstrates the determination of the regulatory authorities to protect the rights and interests of users.
The Ministry of Industry and Information Technology pointed out in the notice that for problematic apps, relevant developers have been required to rectify within a time limit, but as of the time limit specified in the circular, there are still some apps that have not completed rectification as required.
In response, the relevant departments have taken strict measures, including interviewing enterprises, ordering problematic apps to be removed from the shelves, and imposing administrative penalties on serious cases.
This series of actions shows that the government has zero tolerance for non-compliance, and aims to maintain a healthy order in the app market.
epilogue
Zang Lei, deputy chief engineer of the Institute of Technology and Standards of the Chinese Academy of Information and Communications Technology, said that the regulator's measures are not only a punishment for illegal apps, but also a warning to the entire application distribution platform.
As an important channel for apps to be put on the shelves, app stores should strengthen checks, and do a good job of reviewing and managing the shelves.
At the same time, terminal equipment manufacturers should also strengthen their management and control capabilities, strengthen the operation monitoring and early warning of apps, and ensure that the apps downloaded and used by users meet security standards.
In the face of these problems, it is time for domestic app developers to rethink, what users need is not a hodgepodge of functions, but simple, efficient, and applications that meet core needs.
If you continue to go further and further down the road of bloat and advertising, you will only lose the trust and patience of users in the end and be eliminated by the market.
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Information source:
"Interview! Taken off the shelves! Official Announcement! These apps, illegal →" - Qianwei Popularization
"Download carefully, the Ministry of Industry and Information Technology has reported that 27 apps have infringed on the rights and interests of users" - Tianyan News
"Ministry of Industry and Information Technology: Vigorously Promote the Rectification of the Problem of Information Harassment of Users in APP Pop-up Window" - CCTV
"Happy! This kind of domestic app that pits people is completely cold" - Lei Technology