Recently, GUANGQI Honda issued an announcement, saying that "in order to further promote the implementation of the electrification strategy, GAC Honda will fully integrate the ACURA brand resources of GAC and join the electrification business." From 2023 onwards, GAC Honda will no longer produce and sell the existing products of the GAC Acura brand; adhering to the service concept of "sincere experience", GAC Honda will continue to provide honorable services for GAC Acura car owners through GAC Acura special stores that have joined the electrified sales service network, as well as GAC Honda's related channels, and always protect the rights and interests of car owners. ”
In a literal sense, GAC Acura's existing models will be discontinued and sold, which has been interpreted by a few people as "Acura will withdraw from the Chinese market." "But is this really the case? Not really. Because the announcement clearly stated that the relevant business functions of GAC Acura involving customer after-sales service will continue to be maintained, coupled with the strong service system of GAC Honda as a guarantee, the relevant car owners do not have to worry.
Not only that, combined with a series of recent trends of GAC Honda, it is not difficult to find that the integration of GAC Acura brand resources is a key part of GAC Honda's electrification transformation plan, with the purpose of seizing the opportunity to further promote the implementation of the electrification strategy, which is conducive to GAC Honda's full speed forward in the new era of smart electricity.
A strong system as a guarantee
Acura owners are very calm
Compared with other luxury brands, GAC Acura is not large in size and was once considered a "niche brand", but for its owners and loyal fans, GAC Acura's sports attributes and good market reputation have always been praised.
After the announcement, from the reactions of GAC Acura dealers and car owners, there was no complaint after the suspension and delisting of some joint venture brands, but rather quite calm, because GAC Honda gave a more reasonable solution. At present, GUANGQI Honda has more than 600 4S stores across the country, some of which are channels, coupled with the use of GAC Acura special stores that use the electrified sales service network, to form a strong service network to provide protection for the maintenance of GAC Acura owners.
It is not only the car owner who is calm, dealers and car manufacturers have their own arrangements. For GAC Acura's dealers, changing to GAC Honda's new electric vehicle brand e:NP brand sales network is a good way out. Gac Acura's mature channel resources will also help GUANGC Honda's electrification, facilitate its reduction of the time cost of channel layout, and accelerate the transformation of Guangqi's electrification.
Overall, GAC Honda integrates gac acura brand resources to minimize the related negative impact. Whether it is a car owner, dealer or an automobile manufacturer, GAC Honda has given a proper solution, safeguarded the interests of car owners and partners, and strengthened the confidence and confidence of GAC Honda for future development.
Accelerate the transformation to electrification
Guangqi Honda has been accumulating power for a long time
According to data from the Association of Passenger Vehicles, retail sales of new energy passenger vehicles reached 445,000 units in March, up 137.6% year-on-year and 63.1% month-on-month, all better than the march trend of the calendar year. From January to March, domestic retail sales of new energy passenger cars were 1.070 million units, up 146.6% year-on-year. The acceleration point of electrification penetration has emerged, and 2022 will become a key year for the new pattern of the automotive industry.
In such a big environment, Guangqi Honda has made an important decision, that is, to accelerate the electrification business!
In March this year, Guangqi Honda released a new brand e:NP, which Chinese interpreted as "extreme turbulence". e:NP's first model, the e:NP1, will start pre-sale in May this year. e:NP1 is equipped with e:N OS full-stack intelligent control ecosystem, with honda SENSING and Honda CONNECT for pure electric vehicles, using a new design language e:N Design, from the three aspects of "moving wisdom and beauty", the brand connotation of e:NP is implemented.
Layout e: NP pure electric brand, but also means that Guangqi Honda officially opened the curtain of comprehensive transformation of electrification. It is reported that the new pure electric plant will be completed and put into operation in 2024; by 2030, all new models launched by Guangqi Honda in China will be hybrid, plug-in hybrid, pure electric and other electrified vehicles. At GUANGC Honda's next milestone of 9 million vehicles, new energy products will undoubtedly play a more important role.
The future is the era of electric mobility, and this year is an important inflection point. GUANGQI Honda has fully opened the electrification transformation, integrating the brand resources of GAC Acura into the process of electrification, adding an important chip to the electrification transformation. In addition, the arrival of the new electric brand e:NP will also bring users a different electric driving fun life. This is a game, but also an opportunity, can GAC Honda grasp the next outlet and enter a new incremental cycle? Let's wait and see.
Text/Zhang Jingsong