On April 8, 2022, GUANGC Honda announced on its official website that in order to speed up the electrification process, GAC Honda will fully integrate the brand resources of GAC Acura and join the electrification business.
Reading the content carefully, it is not difficult to find that GAC Honda has given a clear and unambiguous answer to the question of "how to ensure the after-sales service needs of old car owners" and "the arrangement of the existing sales channels of GAC Acura".
Continue to provide quality services for the owners of GAC Acura
In response to the after-sales service problems that Acura car owners are most concerned about, GAC Honda said in the public announcement: It will uphold the service concept of "sincere experience" and continue to provide honorable services for GAC Acura car owners through the GAC Acura special store that has joined the electrified sales service network, as well as the relevant channels of GAC Honda, and always protect the rights and interests of car owners, which undoubtedly reassures Acura car owners who are worried about after-sales service problems.
Guangqi Honda pioneered China's 4S sales and service, with 24 years of car manufacturing heritage and 9 million user accumulation, and won the J.D. Power 2021 China's mainstream car brand SSI sales satisfaction, CSI after-sales service satisfaction, IQS new car quality and DAS dealer satisfaction four firsts.
According to the data mastered by the author, at present, GUANGQI Honda has more than 600 special stores in the country, and the relevant channels, coupled with the use of GAC Acura special stores for electrified sales and service stores, I believe that Acura owners must have no worries.
In view of the supply of spare parts involving the vital interests of car owners, according to the author's understanding, in general, the growth cycle of the supporting aftermarket of a car is 8-10 years, that is to say, the corresponding mold will always be out of the supporting products to the user.
Strengthen offline channels to facilitate consumers to buy cars
At present, Guangqi Honda is accelerating the construction of a new channel model with electrified sales and service stores and supermarket stores as the main body.
Some mainstream media analysis pointed out that in the face of the current competition in China's new energy vehicle market is becoming increasingly fierce, for GAC Honda, the integration of the existing resource channels of GAC Acura can undoubtedly avoid the time cost of re-site selection and store construction, and help GAC Honda's electrification process to be light.
Nowadays, some of the original GAC Acura's special stores have joined the electrification sales and service network through store renovation, and as GAC Honda integrates some of GAC Acura's channels into the process of electrification, it has also strengthened its confidence in future development. With the support of GAC Acura Resources, GUANGC Honda's concentration and acceleration of the electrification process has become a "water to water trend".
Speed up the electrification process and live up to the expectations of fans
According to data from the China Automobile Association, from January to March this year, the sales volume of new energy vehicles was 1.257 million units, and the market penetration rate reached 19.3%. The new energy vehicle market, which has shifted from policy-driven to market-driven, will become a key breakthrough in development.
In order to speed up the electrification, GAC Honda recently released a new electric brand e:NP, and simultaneously unveiled the first e:NP brand model e:NP1, which adopts a unique design language and is the first electric vehicle with "H" logo hanging in GAC Honda. The new car not only has a new design, but also has excellent performance. In its class, the e:NP1 shows strong competitiveness.
From 2022 onwards, GUANGC Honda will launch an e:NP brand series of electric models every year. For Guangqi Honda fans who are planning to buy electric vehicles, it is undoubtedly a good news worth rejoicing.
In terms of manufacturing, according to Guangqi Honda, its new energy exclusive factory is expected to be put into operation in 2024, when the new plant will introduce a number of advanced intelligent equipment, systems and related 5G technologies, and carry out comprehensive "intelligent" innovation at the production end, so as to further build more flexible manufacturing capabilities, improve the ability to respond quickly to personalized product needs, and accelerate the realization of the goal of "smart" and "low-carbon" factories.
In order to enhance the service experience of e:NP brand customers, GUANGQI Honda will also rely on new electrified sales and service stores and more than 600 special stores across the country to perceive the demand for cars in advance through the digital platform, provide door-to-door services such as pick-up and delivery of cars, and create the ultimate brand experience for customers.
Write at the end
In the face of the wave of electrification that has swept in, GAC Honda has chosen to take the initiative to integrate the resources of the GAC Acura brand in a more intelligent way, and strive to bring consumers higher quality electrified products by continuously accelerating the pace of electrification transformation. This not only shows the positive change of Guangqi Honda, but also gives back the support and trust of 9 million car owners from the perspective of users.