When the new energy wave swept the automotive market, we heard different people telling different stories.
Some people say that it has succeeded, like Tesla, Wei Xiaoli, etc., as you can see, the car in the story is becoming a wealth code. More people are talking about the collapse, such as Bo County, Byton, Sailin, and a whole bunch of new forces whose names have been forgotten.
But regardless of whether the story is successful or not, the new forces have finally brought us to a previously unknown territory, with a series of astronomical figures and imaginative PPT, constantly stimulating our curiosity about the new energy world.
Over time, we subconsciously believe that the necessary part of car companies to enter the new energy market is to tell a good story first. When other car companies start electrification transformation battles in different ways, we are not used to it.
Integrate resources, a new solution for the transformation of traditional large factories
On March 29, Guangqi Honda released a new electric brand e:NP, opening the way to the advanced stage of the electric era. From 2022 onwards, it will lay out the market at the pace of one tram per year.
On April 8, in order to further promote the implementation of the electrification strategy, GAC Honda announced that it will integrate the brand resources of GAC Acura, and some Acura special stores have joined the ELECTR sales and service network of GAC Honda.
For the existing user groups of GAC Acura, the role conversion of the brand will not affect their car rights and interests, and they can continue to enjoy sincere services in the relevant channels of GAC Honda and the SPECIAL stores of GAC Acura that have joined the electrified sales service network.
Since entering China in 2006 and establishing production lines in China in 2016, Acura has successively formed a relatively mature production and marketing network, such as stable production capacity supply, extensive channel layout, and perfect service system. Whether it is the transformation of traditional car companies or the new forces grabbing the beach, the strength of production capacity, channels and services is related to whether their products can be smoothly spread and occupy the market.
For GAC Honda, Jipan 1 has launched the first cannon of e: NP electric products, and there are new products landing on the market, so the expansion of the production and marketing network is sooner or later, and the resources and channels of GAC Acura, whether from time or cost considerations, are the most ready-made supplies, which can accelerate the electrification process of GAC Honda.
From this point of view, GAC Acura has completed a mission upgrade. Originally, it entered the Chinese market in order to stand in the high-end echelon, show Honda's exquisite car-making technology and unique sports personality, and graft these attributes into the product matrix of Guangqi Honda to promote the brand upwards. Now that the car outlet has changed, when electrification becomes a new wrestling point, the role conversion and strategic supply of GAC Acura are also a role of upward push.
Competing for the new track, GUANGC Honda is ready
From the integration of GAC Honda's ACURA brand resources, we can also see that traditional large factories are not completely passive on the new energy track. Compared with the new forces, they have advantages in terms of production capacity construction, channel layout, hematopoietic capacity, etc., as long as these resources are fully utilized and rationally allocated, they can also form a powerful attack force.
The future track must be a two-way competition between technical strength and system power.
The so-called system strength, simply put, is that enterprises can still maintain an orderly development rhythm in a complex and changeable environment, and explore new growth space in the process of resisting risks.
It is better to put this concept on Guangqi Honda. Since the beginning of 2018, China's auto market has suffered a cold winter, and the new crown epidemic that has lasted since 2020, as well as various painful supply chain crises, are further worsening the entire market environment.
However, in the past few years, the user scale of Guangqi Honda has exceeded 7 million, 8 million and 9 million. New and old models such as Accord, Binzhi, Fit, Haoying, and Model grid all resist the pressure of the market and go against the trend.
This reality reveals at least two points of information: one is that the system strength of Guangqi Honda is indeed not to be underestimated; the other is to rely on the basic disk of 9 million users, e: NP brand electric products will be relatively more acceptable when they are put on the market.
On this basis, let's look at the technical power embodied in the first product of the e:NP electric brand, The Extreme Pan 1.
It not only obtained a three-in-one drive motor with 150kW/310N·m from the e:N Architecture F electrical architecture, a high energy density battery with a pure electric endurance of more than 500km, a high rigidity exclusive frame for pure electric vehicles, etc., but also integrated the existing technical advantages of Guangqi Honda, such as the Honda SENSING safety driver assistance system, honda CONNECT 3.0 pure electric special edition and HMI intelligent digital cockpit technology. Create an e:N OS full-stack intelligent control ecosystem that is more in line with the needs of the intelligent era.
In terms of driving experience, Ji Pan 1 does not simply emphasize the "fastness" of electric vehicles, but finds a balance in the dynamic cooperation of modules such as pedal response, power output, seat system, suspension system, etc., creating a driving pleasure that is both comfortable and sporty.
In general, ji pan 1 is still a Honda flavor of electric vehicles, which is not a pejorative, many traditional car companies in the manufacture of electric vehicles, blindly pursue intelligence and speed, the original intention is not wrong, but often too strong, so that the pure taste of the brand itself, this is not a good thing.
In addition, Guangqi Honda also has a new plan at the production end and sales end. The new pure electric factory will be officially put into operation in 2024, and the new factory will not only bring 5G mobile communication and other technologies on the product side, but also access the fully intelligent production mode, so that supply, inventory, assembly and logistics are seamlessly linked, and efforts are made to achieve the goal of intelligent low carbon from the beginning of the production process.
In terms of sales, while integrating GAC Acura channels, GAC Honda will also release online and offline vitality, in the future, in addition to the perfect system of special stores, flexible and convenient supermarket stores, there will also be support for customer interaction and co-creation of APP electric zone, the entire channel network will be more refined and efficient in the era of electrification.
Write at the end
This market is generally fair, when Tesla, Wei Xiaoli and other first entered the market, it was not smooth sailing, after experiencing round after round of market washing, there is now recognition. For traditional car companies in transition, the market screening mechanism is also very strict, there are already many car companies out, or on the way out, but Guangqi Honda is still an upward momentum.
From the opening of GUANGQI Honda's first 4S store 24 years ago, the first global synchronous model domestic Yayou line, and now the opening of the road to the advancement of the electric era, we can clearly see that the background color of GAC Honda has not changed, and it has been going all out to explore up and down from beginning to end.
Therefore, do not underestimate the strength of the transformation of traditional large factories, they are not using PPT to tell stories, but using actions to turn stories into reality.