In the current new energy market, hybrid is becoming more fragrant than electric.
First, the balance on the policy side is tilting towards the hybrid.
In 2020, the "Energy-saving and New Energy Vehicle Technology Roadmap 2.0" released by the Society of Automotive Engineers of China pointed out that by 2035, the proportion of hybrids will reach 50%, and the fuel consumption target will be 4.0L per 100 kilometers.
Second, the attention of the demand side is also concentrated on the hybrid.
Last year, bydir, a new energy leader, sold 545,000 PHEV units, up 171.2% year-on-year. In the past quarter, BYD Still has a backlog of 400,000 undelivered orders, of which the ratio of hybrid and pure electric models is 3:1. This year, caucus predicts that domestic hybrid model sales are expected to exceed 2.3 million units, doubling year-on-year.
Obviously, whether it is the policy side of the top-level design of hybrid and electric parallel, or the demand side of consumers are worried about the high oil price of pure oil vehicles and the low endurance of pure trams, the reliable hybrid technology route is obviously a long-term choice that can make everyone happy, not a staged transition plan.
The economic and sense of security brought to users is the core reason for the rapid outbreak of hybrid models in the Chinese market.
But when it comes to hybrid models, there is a saying that there are only two kinds of hybrids in the world, one is called Toyota Hybrid, and the other is called other.
However, the time is 2022, when BYD DM-i, Great Wall Lemon Hybrid DHT, Geely Ray Divine Intelligence Hi · X, Changan Blue Whale iDD, Starway ET-i full engine super mix and other hybrid technologies of independent brands that are "classified as other categories" are mushrooming in an endless stream, and the rules of the game seem to be changing.
But to say that the most reliable solution is the world's two kinds of hybrids, I have them.
GAC, which has been influenced by Japanese partners for many years, is working towards this goal.
A few days ago, GAC Trumpchi released the Julang hybrid technology brand with a dual hybrid technology route, including the fusion hybrid that combines Toyota THS and turbocharging technology on the previous second-generation GS8, and the forward self-developed GMC dual motor series parallel hybrid system equipped with the release of Yingku.
Trumpchi, who believes in having more children and fighting, is also the only player in the market to offer a dual hybrid technology route.
However, there is a saying that Toyota's THS is based on the engine, the motor as a supplement to the hybrid technology, essentially more like a fuel car; while the dual motor series parallel hybrid is a motor-based, engine-supplemented hybrid technology, the principle is closer to a tram.
And more importantly, the latter does not have a complex and precise gear set of THS, and the cost of electronic components of the motor is still declining, so the cost is relatively lower, and the possibility of later upgrading is higher than that of THS with the planetary gear set as the core.
Therefore, although Yingku and GS8 belong to the same GPMA platform, the application of the GMC dual motor series parallel hybrid system also gives it the opportunity to lower the price to about 100,000-150,000 yuan, matching the positioning of its compact SUV.
After all, those joint venture hybrid SUVs with more than 250,000 yuan are much more expensive than the same level of oil vehicles, and they are really not competitive.
Then for Yingku, as long as its design meets the transformative differences with traditional oil truck products, but at the same time can make users feel safe, and will not cause anxiety like some pure electric products that are too radical to set, it will succeed.
So what does Shadow Cool do?
Last year, I went to the GAC Research Institute to see the prototype of Yingku, and in addition to the breakthrough thinking of combining the V-shaped grille and headlights on the front face, the most impressive thing was the interior design with the circular super symbol as the theme.
The air conditioner outlet of the cylinder is very cyberpunk, and the adjustment method also increases the user's sense of play, and the screen is suspended together with the processing, light and thin.
There are also round door handles, seat headrest sound, central channel features and fragrance gaskets, etc., using a friendly and intimate geometric figure to create a warm atmosphere and eliminate the strangeness and alienation of hybrid technology, which is obviously the unique feature of Yingku design.
Another interesting detail is that the central control wireless charging panel will automatically tilt at an angle after placing the mobile phone to prevent the mobile phone from slipping off.
Although it is not a breakthrough technical solution, but there is a heart to make a fuss about this detail, I guess Trumpchi probably wants to give users a sense of care for the care of thoughtful care - even if you are not so familiar with the wave hybrid, it will not give you a cold and strange feeling.
Of course, in contrast, the exterior of Yingku is obviously more radical, especially the grille shape that breaks the user's existing cognition.
At that time, the prototype car grille could not shine, and I and Gac Motor Zhang Yuesai strongly recommended that the concept model of EMKOO has a big highlight that the grille can float up and down, even if it is limited by cost and technical reasons can not be realized on the mass production car, it should also be added between the grille and the atmosphere of the headlights to match the light strip, both to strengthen the recognition of the unique grille shape, but also to make the radical shape warmer through the lamp language.
How to find the right balance between radical and conservative is also a problem that car companies have been thinking about at the threshold of the change of the times.
Today's lamp language is all over the front and back of the face, which really makes people feel the vitality of yingku, and how to balance the relationship between science and technology and human nature in the "science and technology industry aesthetics" it advocates.
Of course, I personally feel that under the positioning of "science and technology industrial aesthetics", this car still has room for consideration.
For example, the slightly messy fragment shape under the tail seems to deviate from the feeling of "wholeness" and "unity" advocated by industrial production.
After all, under the trend of Tesla vigorously promoting integrated die casting, the more integrated and the more distinct the theme of the design, it is more in line with the temperament of industrial manufacturing in this era, and it is also more luxurious and high-end taste.
At the end of the day, Yingku is a product that strives to reflect the evolution of Trumpchi Power Technology, and it is also a car that looks cold but is actually very warm.
From the second-generation GS8 to Yingku, GAC is iterating with bold but cautious designs, reflecting the advantages and differences of new technologies.
In the future, Julang Hybrid will have more models including hydrogen power one by one, and it seems that Trumpchi's scientific and technological industrial aesthetics will have more possible appearances.
But as long as it's not just for cool, it should be cooler.
You can also see