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Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

After the great success of BYD DM-i, hybrid has become the sales code of its own brands, and companies with technical strength have seized this new track.

On April 26, GAC Trumpchi officially released the brand name of the new hybrid technology under the electrification strategy - Julang Hybrid, and the first model Trumpchi Shadow Cool was officially unveiled.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

Due to the insufficient accumulation of brands, independent brand fuel vehicles can only compete with the joint venture brand misalignment, and through the dimensionality reduction blow of hybrid technology, there is a possibility of positive hard bars.

After BYD, there have been changan, great wall, geely, Chery, Dongfeng hybrid products have entered the game, this time GAC Trumpchi what is outstanding?

How much can Shadow Cool play? See how Julang "mixes"

The new car Trumpchi Yingku unveiled this time is a blockbuster model under the Julang hybrid, equipped with the GMC dual motor series parallel hybrid system independently developed by GAC Zhengxiang.

This system is equipped with a 2.0ATK high-efficiency Atkinson engine with a maximum thermal efficiency of 42.1%, which is complemented by the GMC2.0 electromechanical coupling system, which pioneers the integrated dual-motor multi-stop DHT, which realizes multi-stop multi-mode drive and high torque output, and the thermal efficiency utilization rate under WLTC conditions exceeds 95.5%.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

At present, the hybrid technology on the market, there are single-gear direct drive and multi-gear transmission, Trumpchi GMC hybrid system has chosen a two-gear mode, relative to the single-gear direct drive mode, while improving the torque output, so that the engine is in a more efficient working range after intervention in the drive, so that the vehicle energy consumption is lower, the power is stronger, and the AT form shift mechanism makes the shifting action more smooth.

At the same time, the Trumpchi GMC hybrid system also passed the 10g vibration acceleration reliability verification for the first time in the industry, which is equivalent to 3 times the vibration shock of the 40km/h speed reduction belt of the hybrid A-class sedan.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

As the core component of the battery, the use of high-efficiency refrigerant direct cooling technology, cooling energy consumption reduced by 22.5%, cooling efficiency increased by 100%, so that the vehicle in a variety of ambient temperatures, can maintain all-weather high efficiency and high power output.

Moreover, the reliability of the system has been verified by thousands of hammers and hundreds of hammers, more than 100,000 hours of bench testing, vehicle equivalent to 10 million kilometers of verification, covering extreme environments such as high cold, high temperature, plateau, high humidity, high corrosion, mountainous areas, sand and dust, so quality problems do not have to worry.

GAC's self-development and introduction coincide with the introduction to cope with crowded hybrid tracks

Before Yingku, GAC Trumpchi already had a Hybrid Version of the Trumpchi GS8, using the Toyota THS Hybrid System. Here it involves the question of technical route, and GAC's answer is to independently develop and introduce and micro-innovate synchronously.

Everyone knows that the hybrid of Japanese Toyota and Honda is also very good, although these two companies are taking the oil-electric hybrid route, not counting the new energy vehicle camp, but it does achieve fuel saving and smoothness compared to pure fuel vehicles, so sales are also very good without subsidies.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

Gagaku took advantage of the joint venture partner's near-water building to introduce Toyota's THS, and then combined with its own situation to innovate, such as equipped with a turbocharged engine, to ensure stronger power. This also lowers the threshold of Toyota's THS technology, so that more people can experience it.

At the same time, GAC's completely independent research and development has also been steadily advancing, and it has been in the field of electrification for 13 years. The GMC dual motor series parallel hybrid system is an important achievement, with high quality, low fuel consumption, strong power, quieter, ultra-smooth five core advantages, and strong scalability, covering oil-electric hybrid, plug-in hybrid, extender hybrid, and even hydrogen power system.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

Although the hybrid track has become more and more crowded, from the perspective of the popularity of BYD DM-i, this market space is still huge, especially in the context of the sharp rise in oil prices. Therefore, GAC has chosen the dual technology route, on the one hand, it gives users more choices, on the other hand, it can quickly card slots and seize the hybrid dividend in the domestic market.

It is understood that in addition to the Already listed Trumpchi GS8 hybrid, and the just debuted Shadow Cool Hybrid, the next coupe model Shadow Leopard and MPV model M8 will also be on the hybrid version to further enrich the product line.

The strategy of "mixing oil at the same price" uses new technologies to break the brand bottleneck

As we all know, the upward breakthrough of independent brands or "ceiling", if within the framework of pure fuel vehicles, relying solely on "size", "configuration" and "power" and other aspects are not enough to change user cognition, brand power is still the biggest problem in the development of independent brands.

The so-called brand power, in fact, is the recognition of consumers, there are two aspects of the problem, one is the distrust of the product, after all, the independent brand started late, the negative impact of the early low quality and low price is still there, and the other is that there is no real sense of brand identity for the independent brand.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

To change this unfavorable situation, in addition to the daily accumulation of bits and pieces, we can only rely on technology to leapfrog, that is, create new value through new technologies, hedge negative emotions, and convince everyone. BYD, which has abandoned fuel vehicles, hybrid and pure electricity go hand in hand, and achieve a simultaneous increase in volume and price.

The key point of this is the "same price of mixed oil", that is, the price of hybrid models and joint venture fuel models is comparable, or even lower, and at the same time, both fuel consumption and performance, far exceed the joint venture rivals of the same level, forming a comparative advantage that people cannot refuse. Gac Trumpchi's Julang hybrid, whether it is the introduction of Toyota THS technology or the self-developed GMC technology, the logic is the same.

Equipped with Julang Hybrid, GAC Trumpchi Shadow Debuted Cool, and independent brands found the sales code?

It is worth boldly predicting that the future automotive market will be a hybrid and pure electricity that will jointly encroach on the share of fuel vehicles, and pure fuel vehicles will gradually retreat to the high-end and become luxury goods. In the long period of immature pure electric vehicles, the transition technology of hybrid will play a significant role, because consumers are more likely to accept this route of "pure electric experience" and "complementary convenience", this new track is an opportunity for independent brands, and GAC Trumpchi has been on the right path.

Write at the end

On the new energy track, GAC can always surprise everyone, and E'an, which is a pure electric vehicle, has rapidly grown into a towering tree as soon as it is born. As the first SUV of the "Shadow" series, there is a self-developed GMC hybrid system, and qualcomm Snapdragon 8155 chip and ADiGO intelligent driving interconnection ecosystem work together to ensure a high level of intelligence, coupled with excellent design and quality control, and now the market outlet of hybrid vehicles, there is the potential to become a "dark horse".

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