How to solve the after-sales pain points of two-wheeled electric vehicles? Maverick Electric does just that

As a new force in the two-wheeled electric vehicle industry, Xiaoniu Electric has torn apart the two-wheeled electric vehicle industry with the difference of "lithium battery + intelligence", and gradually gained a foothold in the first- and second-tier markets and high-end user groups, which was welcomed by the market and users. However, the two-wheeled electric vehicle market has entered a fierce competition stage, for enterprises, the game between brands has not only focused on product performance, but also the extended store service and after-sales system behind the product are also crucial.

The picture shows the scene diagram of The Maverick electric after-sales service

Since its inception, Maverick Electric has realized the importance of after-sales service. In 2016, in its A+ round of financing, Maverick Electric invested 50% of the financing amount at that time into the construction of personalized after-sales service system and brand building, which shows its emphasis on after-sales service. In the process of its development, Xiaoniu Electric has created a comprehensive after-sales service system through measures such as store construction and continuously strengthened the level of after-sales service.

Increase the number of stores and provide 4S-level after-sales service

As a direct channel for after-sales service, offline stores are the most important after-sales service places. To this end, in recent years, in line with its growth strategy, Maverick Electric has accelerated the expansion of the number of offline stores.

According to the data, as of the fourth quarter of 2021, Xiaoniu Electric has accumulated sales of more than 2.7 million intelligent two-wheeled electric vehicles worldwide, and there are 3108 brand experience stores and specialty stores in China, covering 239 cities. At the same time, it enters 50 countries overseas.

The picture shows the number of offline stores in The Beijing area of Maverick Electric

The offline store of Maverick Electric will be "electric vehicle 4S service" as the store operation positioning, the store in addition to the vehicle display purchase, but also divided into independent areas to provide Maverick electric vehicle maintenance services, but also for the Maverick electric riding users to carry out novice teaching, roadside assistance, emergency maintenance, offline peripheral accessories and other services, to provide intimate services for the majority of users.

From the perspective of the entire two-wheeled electric vehicle industry, the overall level of after-sales service is not high, and most of the traditional brand electric vehicle manufacturers' offline stores basically do not have a real sense of after-sales service in addition to the sale of vehicles, replacement batteries and some accessories. The 4S-level service of the Maverick electric store makes its after-sales service performance very out of the circle.

A variety of measures to build a comprehensive after-sales service system

In addition to increasing the construction of stores and establishing good after-sales service, Xiaoniu Electric has also built a comprehensive after-sales service system through various measures.

For example, in terms of online, through the Maverick electric APP, it provides users with online repair reporting, theft reporting, service outlet inquiry, online customer service and other services. Users have any after-sales needs, you can quickly reach through the APP.

In addition, Maverick Electric also launched "NIU CARE", which includes the detection and basic routine maintenance of the appearance, assembly, electrical, brake, accessories and other aspects of Maverick electric products, providing relevant value-added services for Maverick electric vehicle users. At the same time, Xiaoniu Electric also launched the human vehicle protection service - "NIU COVER Butter Protection", becoming the only guarantee value-added service in the two-wheeled electric vehicle industry that integrates driver safety, third party safety and vehicle safety.

From offline services to online services to other value-added services, Maverick Electric has built a more complete all-round after-sales service system. This "combination of light and heavy, hierarchical matching" after-sales service system not only provides a high-quality service experience for the existing users of Maverick Electric, but also allows more users who have purchasing intentions but have not yet contacted the product, through a good service reputation, and finally become the actual owner of Maverick Electric.

Good products combined with good service create a good reputation

At present, China is ushering in an era of consumption upgrading, people are no longer pursuing simple cost performance, but are willing to pay for higher quality goods and services, so is the mobile phone industry, and the electric vehicle industry is also the same.

As the leader of two-wheeled intelligent lithium battery electric vehicles, Maverick Electric has gradually conquered the hearts of many users around the world through high-quality series products. This is the achievement of good products created through in-depth innovation under the long-term user-centered concept.

However, from the perspective of the long-term development of enterprises, only good products alone can not get long-term market praise, because good products and good services are indispensable, and both can have a better reputation and go further. Maverick Electric knows this.

From the perspective of the development of two-wheeled electric vehicles, the importance of service has been ignored by many manufacturers due to the scarcity of good products. Up to now, with the advancement of science and technology, the differentiation of different brands in terms of function and design on the product side has gradually shrunk, and it is precisely the service that truly reflects the competitiveness advantage of the product.

From the perspective of Niu Electric itself, although at the beginning of its establishment, through the use of the most advanced lithium batteries and motors through innovation, coupled with intelligence, making it quickly win its position in the two-wheeled electric vehicle industry, but with the follow-up of competitors, this first-mover advantage in technology will gradually be reduced, which is Maverick Electric In addition to continuing to increase investment in technology research and development, in addition to creating good products, it is more important to achieve personalization and branding in service and create good services.

Through the construction of a comprehensive after-sales service system, Maverick Electric will truly combine good products and good services to win a good reputation, which is also the core reason for the sustained growth of Maverick Electric.

Through high-quality services and high-quality products, Maverick Electric is gradually leveraging the market increment of the entire two-wheeled electric vehicle industry. After continuously obtaining positive feedback from the market, the future of Maverick Electric or will continue to create high-quality after-sales service in depth, so that more consumers can enjoy the good products and services of Maverick Electric.

The picture shows the scene diagram of the maverick electric user