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With the development of science and technology, as an indispensable electronic device in people's lives, smart phones not only have the most basic call function, but also cover life, entertainment, learning and other functions in one.
Since the mobile Internet began to spread in 2008, various mobile phone brands can be described as a hundred flowers, and after experiencing a tide of development, the market competition has become more and more intense. After a series of fierce market competitions, the mobile phone brands in the mainland are mainly the four kings in the court, namely Huawei, Xiaomi, OPPO, and vivo.
These brands are not only well developed in the domestic market, but also occupy a considerable share in the international market. To say that one of the most interesting things in the mobile phone market recently is that OnePlus and OPPO announced a merger.
OPPO and OnePlus announced a complete merger
According to the news of the media on April 25, at the new product launch of OnePlus, Li Jie, president of OnePlus China, announced that it will be completely merged with OPPO and enter the OPPO offline channel, and will be efficiently integrated based on OPPO's superior resources in the future, and focus on the performance track through Ace and digital dual series.
The future development of OnePlus will not only focus on online channels, but also will comprehensively accelerate the layout of offline channels, planning to achieve channel coverage in 2,800 counties and 4,000 core business districts across the country within the year, and more than 5,000 offline experience points.
In fact, as early as 2021, OnePlus announced that it merged with OPPO to become a sub-brand of OPPO. After the merger, the operating systems of the two sides are also shared, and the operating system on the smartphone released after the merger of OnePlus into OPPO has become OPPO's iconic Color OS, no longer the original hydrogen and oxygen OS.
Although the merger has long been announced, because OPPO and OnePlus's online and offline stores are still sold separately, and one-plus mobile phones cannot be seen in OPPO's offline stores, so in the cognition of many consumers, the two brands are still separate and will not put them together.
Now, as soon as they join the offline store stationed in OPPO, it will be easier for consumers to associate the two brands in the future, which means that the two have truly achieved a complete merger. After all, it is not a brand, who wants to share sales resources with others.
The merger of OnePlus and OPPO is a pro or a con
Many people feel that the merger of OnePlus and OPPO is a loss, such as Hasselblad was taken. But Li Jie said that in fact, OnePlus got more resources from OPPO.
For example, the 150W super flash charge and heat dissipation material in the newly released Ace series of one plus are OPPO's most advanced technologies.
Moreover, in the previous one plus single time when the company's engineers were only one or two thousand, but OPPO has more than 10,000 engineers, after the merger into OPPO can cooperate with these engineers, you can reuse a lot of technology and software and hardware architecture, the overall R & D efficiency will be greatly improved, even R & D costs can be saved a lot.
In addition to these, OPPO's smartphones will ship up to 200 million units worldwide in 2021, which can bring better competitiveness and differentiated experience to OnePlus in terms of cost advantages in the supply chain and the acquisition of customized technologies and new technologies.
Most importantly, the offline market, as OPPO's most valuable resource, now let one join the station, which means that OnePlus can achieve large-scale coverage across the country without much effort. Before Li Jie took office, OnePlus had only a few hundred offline online stores in the country, and these stores were not only geographically poor, but also very loosely distributed.
OPPO was originally the main offline sales market, and after years of development, it has already opened up the domestic sales routes of large and small sizes. To achieve channel coverage of more than 5,000 experience points, one plus can find an area on the OPPO counter to put oneplus products on it.
In the words of Li Jie: if other merchants want to build 10,000 stores offline, it is estimated that they will not be able to finish it in a year, and they will have to invest a lot of money, and if one plus needs it, it can be done almost overnight.
OnePlus has always been mainly online sales, offline stores are few to almost count, the main customer groups are basically geek players, popularity and sales are not high. After integration with OPPO, it can open the offline market in the shortest time and at the lowest cost and the fastest speed, and brand awareness and sales can be improved.
From the data of OnePlus last year, in 2021, the shipment volume of OnePlus mobile phones in the domestic market will be more than 2 million units, and these orders are mainly from JD.com, Tmall and the official website, and offline shipments account for less than 10%.
Nowadays, with the support of offline channels, more users can directly contact and experience oneplus products, deepen the understanding of one plus products, and the offline layout can also play a great help to online sales, after all, many people also need to experience it before purchasing.
Does it help OPPO?
After the merger into OPPO, OnePlus was also very competitive. In the past year, the sales volume of OnePlus has not only increased steadily, but also opened up the foreign high-end market.
In the domestic market, OnePlus's sales increased by a full 90%, which is a fairly good achievement; sales in the European market increased by 151%; sales in the Us market increased by 286%, and were considered by local consumers to be high-end brands; and in the Indian market, it increased by 59%.
This is of great help to OPPO's layout of opening up foreign markets and high-end markets. OPPO has always been the main cost-effective, and now with the blessing of OnePlus, I believe that the coverage will soon extend to the high-end market, which can be said to be the market advantage to the extreme.
For the merger of OPPO and OnePlus, what are your views, welcome to exchange ideas in the comment area, leaving your unique insights.