On April 21, OnePlus released the first product of the new Ace series. At the meeting, Li Jie, president of OnePlus China, said that in the future, for mass consumers, the brand's digital series and Ace series will focus on high-end, low-end and low-end markets respectively.
Among them, the digital series product line will continue the high-end flagship route, bringing the most extreme performance experience and advanced texture design; the new Ace series is positioned as a performance trump card, to provide users with hardcore technology and game entertainment experiences that are not degraded.
Li Jie also said that in order to further develop the sinking market, the layout of one plus offline channels will also be fully accelerated in 2022. It is expected to achieve channel coverage of 2,800 counties, 4,000 core business districts and more than 5,000 experience points across the country during the year.
It is not difficult to see that under the current situation that the growth rate of the domestic mobile phone market has peaked and the pattern of "inner volume" continues to intensify, in order to compete for more users, manufacturers are not willing to only face a single consumer group, but hope to "take all sizes". OnePlus used to be known as "small and beautiful", its products are mainly for the consumer market of 4,000 yuan and above; after the launch of the Ace series that pays more attention to cost performance, it is expected that it will make efforts to the 2000-3000 yuan or even thousand yuan machine market in the future.
Industry analysts said that OnePlus has natural advantages in taking the "mass consumer goods" route:
First, in terms of supply chain resources, after its formal integration with OPPO in June last year, with the help of OPPO's supply chain resources, OnePlus has a more stable product supply and cost advantages.
Second, in terms of channels, OPPO's offline channels and after-sales service resources can be used by OnePlus. At present, OnePlus's products have been settled in OPPO offline channels, this year's one plus independent experience stores will cover 2,800 districts and counties across the country, more than 4,000 business circles, the number of experience points will exceed 5,000; since January this year, nearly 1,000 OPPO national after-sales outlets have been open to OnePlus users, covering more than 90% of the country's prefecture-level cities.
In addition, through the deep integration with OPPO, OnePlus is more secure in terms of product strength, and will also get the opportunity to deeply customize with more suppliers and jointly develop new technologies and new components. The reporter learned that the Tianji 8100-MAX chip, the first product of the First Plus Ace, is the result of the in-depth cooperation between OnePlus and MediaTek.
Li Jie also said: "In the future, technological innovations around the performance track such as game technology, heat dissipation materials and charging technology will be launched on OnePlus products, which will become the most powerful support for OnePlus to create product differences."
The new one-plus Ace adopts a 6.7-inch 120Hz flexible e-sports direct screen, the first one is equipped with the Tianji 8100-MAX chip customized by OnePlus and MediaTek, and also carries the GPA stable frame stabilization technology and graphic heterogeneous technology of the self-developed HyperBoost game frame stabilization engine; the world's first thermal dissipation material supercrystalline graphite, which increases the heat dissipation performance by 60%; with the longevity version of 150w flash charge, charging 1 minute can talk for 2 hours; the flagship image IMX766 sensor + The OIS optical image stabilization combination can also achieve good imaging results in special environments such as low light and high-speed motion.
OnePlus Ace is priced at 2499 yuan and has now opened pre-sale. On April 26, at 10 o'clock, it will be sold online and offline through all channels.
[Reporter] Xu Jun
【Author】 Xu Jun
【Source】 Southern Press Media Group South + client