On April 21, OnePlus held an online conference to officially release the new OnePlus Ace series. At the meeting, Li Jie, President of OnePlus China, announced that in the future, oppo's superior resources will be efficiently integrated, and the performance track will be mainly attacked through digital and Ace dual series. At the same time, the layout of OnePlus' offline channels will also be fully accelerated, and channel coverage of more than 5,000 experience points will be achieved in 2,800 counties and 4,000 core business districts across the country during the year.
Li Jie said, "Integration is for longer-term development in the fierce competition, and to bring the quality of one plus to a wider range of people." With OPPO's resources in technology, supply chain, channels, services and other aspects, we can reduce the cost of repeated investment, and focus on the polishing of product experience and details to provide users with better products. ”
The first product of the new series, OnePlus Ace, is priced at 2499 yuan, and the pre-sale will be opened at 20:30 on April 21, and the omni-channel will be officially launched at 10:00 on April 26.
OPPO technology supply chain support to strengthen product competitiveness
At present, the competition in the mobile phone industry is becoming increasingly fierce, and users have put forward higher requirements for all aspects of mobile phones from products to services. In June last year, OnePlus officially integrated with OPPO, with the help of OPPO's strong resources in supply chain, research and development, etc., to further enhance the strength of OnePlus products and achieve rapid development.
OPPO has nearly 200 million annual shipments worldwide and has strong supply chain resources, and OnePlus will share the OPPO supply chain to bring stable product supply and cost advantages. In addition, OnePlus will also have more opportunities to deeply customize with suppliers and jointly develop new technologies and new components. For example, the Tianji 8100-MAX chip, which was exclusively launched by OnePlus Ace, was customized by OnePlus in deep cooperation with MediaTek.
At the same time, more than 10,000 R&D engineers within OPPO can provide the industry's top R&D support for OnePlus, and the innovative achievements of OPPO Research Institute and advanced technologies such as self-developed chips Mariana will be open to OnePlus. At present, OPPO has a main line of performance game development specifically for OnePlus to provide support for onepl's product innovation.
Li Jie said: "In the future, technological innovations around the performance track such as game technology, heat dissipation materials and charging technology will be launched on OnePlus products, which will become the most powerful support for OnePlus to create product differences." “
5,000 experience points nationwide Accelerate channel coverage
All along, the sales channels of OnePlus mobile phones have focused on the online platform, and as users put forward higher and higher requirements for product experience and after-sales service, channels and services have become an urgent problem for OnePlus to solve. Li Jie once said that OnePlus earlier focused on online channels, the current breaking point in the channel strategy lies in the offline, through the offline experience point covering the whole country, more users can directly touch the mobile phone, and the advantages of OnePlus products in experience and texture can be fully released.
OPPO's offline channels and after-sales service resources across the country will help OnePlus quickly expand the scope of experience points and after-sales points nationwide, and bring OnePlus products and services to users.
In terms of channels, with the help of OPPO's offline channel network accumulated over the years and throughout the country, oneplus' offline layout will be further upgraded and reshaped. Li Jie announced at the press conference that at present, OnePlus's products have been settled in oppo offline channels, and this year's one-plus offline experience stores will cover 2,800 districts and counties across the country, more than 4,000 business circles, and the number of experience points will exceed 5,000.
In terms of after-sales service, since January this year, nearly 1,000 OPPO national after-sales outlets have been opened to OnePlus users, covering more than 90% of the prefecture-level cities in the country. With the spread of channels and services, OnePlus users can better enjoy the whole process from experience, purchase to service.
Focus on the performance track to create the ultimate product
At the press conference, Li Jie announced for the first time the future product positioning: focusing on the performance track. OnePlus's future product line will be divided into digital series and Ace series, digital series positioning elegant and powerful performance flagship, it will continue oneplic's consistent high-end flagship route, bringing the most extreme performance experience and advanced texture design; the new Ace series, positioned as a beautiful performance trump card, to provide users with hard-core technology and fast and stable game entertainment experience without degradation.
Li Jie said: "No matter what products you do, the original intention and concept of the products that OnePlus will not put into effect will never change. Produced by OnePlus, it must be a boutique. ”
As the first product of the new series, the OnePlus Ace has a number of launch technologies to bring users a fast and stable performance gaming experience. OnePlus Ace is first equipped with one plus and MediaTek's customized Tianji 8100-MAX chip, bringing extreme performance, with the self-developed HyperBoost game frame stabilization engine's GPA frame stabilization technology, graphics heterogeneous technology, can completely solve the game stuttering, frame drop and other experience problems, coupled with the world's first heat dissipation material supercrystalline graphite, so that the game experience of one plus Ace has been comprehensively improved. At the same time, the first longevity version of the 150w flash charge on the OnePlus Ace greatly reduces the user's battery anxiety, brings a long and durable battery experience, and officially pulls the charging emergency time into the 1-minute era, quickly solving the problem of power emergency.
In addition to the super performance gaming experience, the OnePlus Ace also meets the daily use experience very well. In terms of design, the OnePlus Ace continues the aesthetics of OnePlus' products, bringing a very textured line appearance, with a sense of speed and power. In addition, the OnePlus Ace adopts flagship imaging IMX766 sensor, combined with OnePlus' accumulated years of color tuning experience, to bring the Ace the imaging experience of the flagship product.
OnePlus Ace is priced at 2499 yuan and has now opened pre-sale. At 10:00 on April 26, ONLINE and offline omni-channels such as OPPO Mall, JD.com, Tmall, OnePlus Authorized Store, and Jingdong Home were officially launched.