The whole network has been opened to protect rights and carry plagiarism reports
Recently, a live webcast about the Xiaomi SUV Model S (Xiaomi SU7) attracted a lot of attention, especially for bloggers in the automotive and digital sectors. This live broadcast completely showed the difference in character between the two types of bloggers, and it also became a hot topic.
The protagonists of this live broadcast are car blogger Chen Zhen and digital blogger Jin Scissors. Jin Scissors has previously posted videos many times to question Chen Zhen's evaluation of the Xiaomi SUV Model S, accusing Chen Zhen of having no moral bottom line.
And Chen Zhen also accepted the live broadcast invitation of Jin Scissors, hoping to exchange views in person. The live broadcast also invited digital blogger Li Jieling as the host.
Golden Scissors is a well-known digital blogger who mainly reviews digital products from brands such as Xiaomi, and has millions of fans. Chen Zhen is known for his car evaluation and is a recognized automotive expert in the industry.
The two are completely different bloggers, and there should be no dispute. But Jin Scissors was dissatisfied with Chen Zhen's Xiaomi SUV review and preemptively accused Chen Zhen of professionalism.
During the live broadcast, Chen Zhen put forward a number of advantages of Xiaomi SUVs, such as high mileage, advanced intelligent driving assistance, and strong space practicability.
These arguments are based on Chen's professional perspective and are in line with the mainstream opinion of the automotive industry. However, Jin Scissors was completely unable to put forward convincing arguments to refute in the live broadcast, but tried to gain an advantage in public opinion by ineffective means such as personal attacks.
It can be seen from the live broadcast that there are few supporters of Golden Scissors, and the voices in the barrage are mainly questioning him. Even the host Li Jieling is frequently embarrassed. The performance of Golden Scissors is a complete demonstration of its lack of expertise.
After the incident, a number of leading digital bloggers spoke out one after another, criticizing Golden Scissors' words and deeds for seriously damaging the credibility of digital bloggers.
The well-known blogger Rabbit Ripper said that this was the darkest day in the history of digital bloggers, and Toudou Dou also commented that Golden Scissors did not even do enough basic preparation for the debate.
In contrast, the automotive industry and the public spoke highly of Chen's performance in the live broadcast. He demonstrates the professionalism and rational attitude expected of a blogger.
As a new model, the Xiaomi SUV Model S does have a different evaluation perspective, but this requires more professional and rational discussion, rather than personal attacks.
It's also a wake-up call for digital bloggers. In recent years, "traffic bloggers" have risen, and bloggers who only rely on Internet celebrity attributes to attract fans have emerged in an endless stream.
However, if you can't improve your professional quality and rely on low-level marketing methods to attract attention, you will inevitably be "cut leeks" by the public. There is a need for more bloggers in the digital industry who truly understand technology and can have rational discussions.
The live broadcast also triggered a reflection on the evaluation mechanism of digital products. Whether the evaluation criteria are fair and impartial, and whether the reviews are high-sounding, need to be paid attention to.
At the same time, readers should also develop the ability to think independently, and not be led by the blogger's personal temperament or marketing routines.
For Xiaomi Auto, although the live broadcast was in an uproar, it did not affect the actual sales of the SUV Model S. According to data from Xiaomi Auto Investor Day, the number of bookings for the SUV Model S has exceeded 70,000 units, performing well. The power of Xiaomi's products has been proven.
This "live door" can be said to have taught all parties involved a lesson. Digital bloggers need to reflect on how to improve their professional quality, and car bloggers need to pay attention to their words and deeds. The industry needs to establish a scientific evaluation system, and readers must learn to distinguish the authenticity of information.
The debate may not really be divided. But no matter what the outcome is, what is more needed is to show the blogger's demeanor and discuss the problem in a rational and professional manner.
Perhaps Jin Scissors and Chen Zhen will face each other again in the future, but hopefully in a more positive way, this debate will be an opportunity for progress, rather than a ridiculous war of words.
The whole network has been opened to protect rights and carry plagiarism reports