"No will" is the slogan shouted by OnePlus mobile phone at the beginning of its establishment, it is not only a slogan, but also the attitude of OnePlus to make products.
Not on the one plus phone
The three words "no will be" reveal oneplug's intransigence in terms of products. OnePlus is a latecomer to the mobile phone market, and when it enters the market, the mobile phone market has initially shown a trend in the Red Sea. However, with this intransigence of persistence, OnePlus quickly gained a foothold in the market and established a good brand reputation.
First of all, at that time, OnePlus announced that it would only do one flagship mobile phone a year, which was done to maintain a high degree of concentration and ensure the user experience of each product.
In a short period of time, OnePlus has indeed fulfilled its promise, and the first generation of one plus mobile phone has left a deep impression on ZAKER Technology, whether it is a strong configuration or a beautiful appearance, it is worthy of the positioning of the flagship, especially the Baby Skin-like feel, which is really unforgettable. Boss Zhang said at the press conference at that time: This feels really TM cool, and later it has gradually become a terrier, often mentioned by friends.
Subsequently, although OnePlus briefly launched the unsuccessful OnePlus X and became two flagship mobile phones a year, the bottom line that OnePlus only does flagship and focuses on products is kept. At least, oneplus mobile phones still maintain the flagship level of the first echelon. Later, it also launched a heavyweight product such as the OnePlus 7Pro.
At that time, Liu Zuohu was often complained about by fans about the male thinking of science and engineering, and even ridiculed him for only blindly burying his head in the product and not understanding marketing. But ZAKER Technology believes that this is precisely the biggest advantage of OnePlus. The strong product force allows OnePlus to have enough confidence to only do one or two mobile phones a year.
In a blink of an eye, the time has come to 2022, today's mobile phone market, compared to that year, the competition is more intense, OnePlus finally had to compromise with the market, after many years again launched a plus Ace for the mid-range market. Although OnePlus has broken its promise again and again, this in itself is not to blame, after all, making money is not chilling.
As a consumer and a fan, more attention is paid to the product itself, as long as the product is excellent, consumers will also buy it.
Mercenary water soldiers touch porcelain friends merchant K50
However, a few days ago, ZAKER Technology found on the Internet that the suspected water army of OnePlus was madly slandering the K50 of friends. The actions of these suspected trolls are very uniform: they compare oneplus Ace and friendly K50s from a consumer point of view on social platforms, and the final conclusion is that oneplus Ace is better. The technique of comparing the process is also more uniform.
Many netizens also questioned this, and more good netizens asked the product manager of OnePlus @Zhou Bingxun Why ask the water army black K50? Zhou Bingxun said: "I also think that this operation is very inappropriate, no matter what the ultimate cause is, this is a mistake, and the internal feedback has been quickly responded to and rectified.
The product manager personally admitted to inviting the black friends of the water army, and this operation ZAKER technology is really the first time to see. This wave of operations of OnePlus is really confusing many netizens.
In fact, the excellence of K50 is obvious to all, at the price of 2500 yuan it gives a 2K screen, gives a large battery of 5500 mAh, which is not available in OnePlus Ace. As for the water army complaining that the K50 texture is not as good as a plus Ace, this is somewhat fifty steps of laughter and a hundred steps.
After all, this time a plus Ace was complained that the most is an all-plastic fuselage, and the 3,000-yuan mobile phone uses an all-plastic fuselage, which is indeed a bit unpretentious, and it is not qualified to ridicule the appearance of the friend K50. To paraphrase Lao Luo's famous saying: Everyone is a plastic body, what grandson do you have?
Speaking of this time, a plus mercenary water army maliciously smeared the friend K50, ZAKER Technology believes that this move is very stupid. According to zaker technology observation, the total number of reviews of K50 in the Jingdong mall has exceeded 100,000 + and the number of reviews of one plus Ace is only 10,000 +. This reflects the fact that the K50 sells much better than one plus Ace, and even says that the two are not on the same order of magnitude.
Sales have said it all, and the product strength of oneplus Ace is significantly inferior to that of the K50 of friends. Their own product strength is not as good as the friend of the business is not good to modify the reflection, but the crooked mind to hire the water army to smear the friend business, such an behavior undoubtedly damages the brand image of OnePlus in the minds of fans.
In addition, oneplus Ace actually has its own advantages, such as 150W fast charging and better IMX766 camera. What OnePlus should do is to build on its strengths and avoid its weaknesses, compete with friends and businessmen in a dislocation, and give full play to its own advantages. In the end, OnePlus not only did not play to its traditional advantages in imagery, but instead asked the water army to let people grasp the handle...
According to the words of the product manager of OnePlus, one plus Ace touch porcelain Redmi K50 should be the official intention, so did it say that it would not be good? Liu Zuohu said that good honestly do a good job of products? Even the product manager who dared to admit the mistake had his "OnePlus mobile phone product manager" certification removed.
In May last year, Liu Zuohu hired Li Kaixin to take charge of the marketing business of OnePlus mobile phones with a high salary, and said that "he successfully led Huawei China to achieve sales of tens of millions from scratch, and is a veritable "veteran" in the field of mobile phone sales." In the future, I can focus more on and rest assured that I will do a good job, and the job of selling mobile phones will be handed over to him! "
But now it seems that more Liu Zuohu has changed, he appears more and more in the public eye, and it seems that he is no longer the science and engineering man who focused on products. Zaker Technology on one plus Ace sees more of a compromise.
As for the official mercenary action of smearing friends and businessmen, it has caused netizens to criticize it even more. This behavior itself has shown that OnePlus recognizes the lack of product strength of OnePlus Ace, which is also an objective fact, in the price segment of 2500-3500 yuan, its competitiveness is indeed not strong.
Not a fussy oneplug phone
Marketing has not always been good at OnePlus, it was able to gain a foothold in the market, and it can get the recognition of users not because of marketing, but because of the product. To put it bluntly, how unimpressive the original OnePlus was, how unsophisticated it is now.
I still hope that Liu Zuohu and his OnePlus can find their original intentions, continue to focus on products, and let us see the one-plus mobile phone that will not be ready again.
Produced by ZAKER Technology
Text / Tan Zhaofei