This article is original, please do not copy and move, violators will be investigated
The mobile phone market is unpredictable, some sub-brands are forced to become independent, and some mobile phone giants are merged into one. The mobile phone market is constantly fluctuating from focusing on research and development of products to experiencing various points and combinations.
But in the end, the overall situation has been determined, such as one plus mobile phone has become a subsidiary of OPPO, and officially announced that it will enter OPPO's stores, and OnePlus's products will also be released in OPPO's offline physical stores, which also shows that the two sides have completely merged.
What does this mean for OnePlus? OPPO has gathered Realme, one plus two major sub-brands, to achieve three-legged standing, can it succeed Huawei?
The two mobile phone giants have completely merged
OPPO is a domestic first-line mobile phone brand, if OPPO and vivo are brotherly relationships, then OPPO and OnePlus are more like a family.
Because Liu Zuohu, the founder of OnePlus, went out from OPPO, Liu Zuohu once served as the development minister at OPPO to promote the research and development of the OPPO Find 5 series. However, Liu Zuohu had a long-term vision and planned to start his own business, so he left OPPO in 2013 and officially created OnePlus in December of the same year to create a OnePlus mobile phone brand.
After this, OnePlus also ushered in a lot of market achievements, accumulating a certain user group. But overall, OnePlus is only in the second- and third-tier market position, and the gap with the old owner OPPO is obviously not a little bit.
OPPO has not only become a first-line brand, but also occupies a deep foundation in many aspects such as scientific research and innovation, system development and sales channel layout.
In recent years, the news that OnePlus is going to merge with OPPO has begun to come out, and at first some people thought it was a rumor, until January last year, OnePlus and OPPO officially confirmed the merger of the R & D department, at this time the two mobile phone brands have come together, and the market rumors have also been verified.
More progress also began in June 2021, and Liu Zuohu, founder of OnePlus, said at the time that the OnePlus team and OPPO were fully merged, and OnePlus became a sub-brand of OPPO. Liu Zuohu will also serve as senior vice president of OPPO.
At this point, both R&D departments, operating systems and project plans have basically converged. However, it seems that it is not enough, although the two sides are already a real family on the surface, but in terms of sales channels, OnePlus and OPPO are still going their separate ways.
However, at the latest Ace new product launch conference, OnePlus officially announced that future products will enter OPPO stores, offline experience stores will cover more than 2,800 districts and counties in China, and the cumulative number of stores will exceed 5,000.
This time, OnePlus and OPPO are completely merged, no longer the company's internal research and development department, the use of operating systems for mobile phone products, the sharing of certain technologies, and the coverage of supply chains, sales channels and so on.
And what does this degree of merger mean for OnePlus? Obviously, it means that OnePlus will truly be reborn and no longer the second- and third-tier brands that everyone originally remembered.
With OPPO's supply chain and other multi-faceted support, oneplus's future releases of products will not only get a better product experience, but also with the help of OPPO's offline sales channels, for more user groups. I dare not say that OnePlus will become a first-line brand comparable to OPPO, but at least OnePlus will usher in a real rise.
Some people may feel that the merger of OnePlus and OPPO is that OnePlus has taken advantage of it, from a second- and third-tier brand, a company that few people pay attention to, and finally got a turnaround.
Regardless of whether OnePlus and the OPPO family do not speak two words, with the market precipitation of OnePlus, the efforts of more than ten years have not been in vain. First of all, including Hasselblad's cooperation resources, the company has accumulated a lot of market precipitation. Secondly, OnePlus also performed well in various markets, achieving a year-on-year increase in global sales last year, such as the US market up 286% year-on-year, and the Chinese market increased by 90%.
Therefore, after OnePlus becomes a sub-brand of OPPO, then the sales owned by OnePlus and the market gain will also be counted on OPPO.
In other words, no one takes advantage of anyone, the two sides are standing on the same platform, which is the real merger. Of course, there is still a primary and secondary distinction between the two, one plus is a sub-brand of OPPO, indicating that more commercial deployment will be based on OPPO, one plus as an auxiliary, and work together for a goal.
OPPO is three-legged, can it succeed Huawei?
The merger of OnePlus and OPPO may not focus on OnePlus, but ON OPPO. The mobile phone manufacturer currently has two major sub-brands of OnePlus and Realme, counting OPPO itself, the pattern has formed a three-legged stand.
In the future mobile phone market, OPPO Trinity, supply chain, sales channels and technology research and development, etc., go all out to sprint the domestic and foreign mobile phone markets, and dig deep for high-end products, so that OPPO can take over Huawei?
If you look at the market resources, OPPO is not bad, and OPPO is not alone, and now there is a "left and right protector", presumably the market resource advantage will be on a higher level.
In terms of scientific and technological research and development, OPPO also has the blessing of self-developed chips, released the first self-developed chip Mariana MariSilicon X last year, and there is news that OPPO will mass-produce the first AP chip next year, bringing integrated SOC processors by 2024.
Compared with the actions of other mobile phone manufacturers to develop small chips, OPPO's self-developed chip process is significantly better. In a comprehensive way, OPPO may not be possible to succeed Huawei, in the global mobile phone market and Samsung, Apple to compete for deer.
summary
OnePlus and OPPO, the two major mobile phone giants, officially announced that the two sides have completely realized the merger. All this is not unexpected, the signs of the merger of OnePlus and OPPO are not sudden, what kind of development can the two sides have in the future, and whether they can create a better brilliant resume is expected.
What do you think about that?
Technology is fun and takes you to know new things about technology