Nandu News intern Zhao Ji Nandu reporter Pan Shanju sent from Beijing On December 30, Park Xuedong, director of the Market Development Department of the Beijing Winter Olympics Organizing Committee, introduced the development of the Winter Olympic market and the sales of licensed commodities at the winter Olympics Organizing Committee's market development and logistics registration theme press conference. He said that it has developed more than 5,000 licensed products in 16 categories, opened more than 190 licensed commodity retail stores in 19 provinces, sponsored enterprises to open offline physical retail channels, opened official Olympic flagship stores on online platforms, and set up licensed commodity sales channels covering 31 provinces on more than 280 pairs of high-speed rail trains.
Some licensed products were displayed at the press conference.
Nandu reporter learned on the spot that as of now, the market development department of the Beijing Winter Olympics Organizing Committee has signed 45 sponsoring companies, including 11 official partners, 11 official sponsors, 10 official exclusive suppliers, and 13 official suppliers.
According to Park Xuedong, by the end of 2021, a total of 29 franchised production enterprises will be recruited, of which 2 enterprises with centralized employment for the disabled will be placed, and a total of 58 franchised retail enterprises will be recruited. It has developed more than 5,000 licensed products in 16 categories. More than 190 licensed retail stores were opened in 19 provinces including Beijing, Hebei, Tibet and Xinjiang, the official Olympic flagship store was opened on the Tmall platform, and the Beijing 2022 official licensed commodity flagship store and badge exchange center were set up in the Wangfujing Gongmei Building.
More than 280 pairs of high-speed rail trains have set up licensed commodity sales channels covering 31 provinces. Sponsoring enterprises such as Bank of China, China Post, ANTA brand stores, China Unicom, PetroChina, Sinopec, etc. opened offline physical retail channels.
At present, 5 sets of commemorative stamps have been issued, with a total of 18 stamps. Two sets of 19 gold and silver commemorative coins, 2 ordinary commemorative coins, 2 commemorative banknotes and 2 Winter Paralympic gold and silver commemorative coins have been issued.
Some philatelic products were displayed at the press conference.
Park said the franchise plan is an important part of the market development plan. Licensed goods help to carry forward the Olympic spirit, spread the concept of green, shared, open and clean Olympic Games, and promote exchanges and mutual learning between Chinese civilization and civilizations of all countries in the world. Through licensed goods, it is conducive to the promotion of Winter Olympic events, stimulate the enthusiasm of the public to participate in and support the Winter Olympics, and help achieve the goal of driving 300 million people to participate in ice and snow sports.