Winter Olympics highlights| waiting in the wind for "dream love pier"

With the opening of the curtain of the Beijing 2022 Winter Olympics, the official licensed goods of the Winter Olympics have been sold hot online and offline channels. On February 4, the single-day sales of the flagship store of the Winter Olympics franchise products (Beijing Wangfujing Gongmei Building Store) broke through a new high, reaching nearly 3 million yuan. In the early morning of February 5, the queue waiting to enter the store to buy licensed goods for the Winter Olympics had been lined up for hundreds of meters.

The bitter cold wind did not stop consumers' enthusiasm for the ice pier and the snow melting. Many consumers who have managed to buy licensed goods happily take photos with the mascot. Merchants also intimately provide free ginger sugar water for queuing consumers to protect themselves from the cold. Gongmei Building store said through the WeChat public account that since February 5, some popular goods in the store such as mascot plush toys, handmade, etc. have begun to limit the purchase, the store is doing its best to actively coordinate the preparation of goods, please consumers must wear masks when shopping in the store, follow the instructions of security personnel, do not crowd.

Online channels, ice piers are still very sought-after. "One second it shows that there is still stock, and the next second it says it is sold out." After the beijing winter olympic mascot ice pier rushed to the hot search, consumer Ms. Zhang opened the Taobao APP for the first time to search for the area around the ice pier. Thanks to the "cargo" strength of the Winter Olympics, in the past two days, more than one million people have poured into the official flagship store of Olympic Tmall to find "Dream Love Pier". The excitement of the Winter Olympics is never limited to the arena. On the eve of the opening of the Beijing Winter Olympics, the mascot "Ice Pier" circled athletes and netizens around the world with its cute appearance. According to media reports, some overseas reporters bought 6 ice pier commemorative badges to hide in their clothes and showed their "collections" to the audience in the live broadcast program, which made people can't help but be amused; Czech figure skater Natalie Tashkrelova posted a vlog before going to bed to show "the first night with my panda"... On Weibo, the ice pier dominates the hot search list, and the situation of "one pier is difficult to find" appears on the e-commerce platform.

This is not the first time that the ice pier has become an "internet celebrity". During the "Double 11" period last year, the badges of the previous Winter Olympics, the hand-made ice piers, and the licensed national flag down jackets of the Beijing Winter Olympics triggered the "wild consumption" of young people, and the official flagship store of Olympic Tmall became the most popular cultural and creative store of "Double 11".

It is reported that after the opening of the Beijing Winter Olympic Games, there will be a number of Olympic peripheral products will be renewed.

For more information, please pay attention to the Winter Olympics.

Photo by Zhou Wenli, a reporter for the Winter Olympics

Source Client The Winter Olympics | Reporters Chen Xueliang, Sun Qiru, and Zhou Wenli

Edited by Kang Dian

Process Editor Liu Weili