On January 12, 2022, the "Winter Olympics and New Year" - Beijing Winter Olympics Licensed Commodities New Year Festival kicked off at the 2022 official licensed commodity flagship store on the first floor of The Gongmei Building in Wangfujing, Beijing. Walking into the flagship store of the 2022 official licensed goods on the first floor of the Wangfujing Gongmei Building in Beijing, the window flower paper-cut style Winter Olympic mascot, the festive big red Fu characters and the visual design with red as the main color and the elaborate stacking of goods are very festive and bring people a strong festive atmosphere. The Winter Olympic Festival starts on January 12 and lasts until the end of February, spanning the two traditional festivals of the Spring Festival and the Lantern Festival.
The picture shows customers in the flagship store of the 2022 official licensed product on the first floor of the Wangfujing Gongmei Building in Beijing on January 12, 2022. Photo by Liu Xinwu/Guangming Photo
During the Beijing Winter Olympics New Year Goods Festival, the flagship store will also send out 10,000 "Fu" characters to wish everyone good luck. The Festival will also display the unique charm of the traditional Chinese festival that symbolizes reunion, auspiciousness and hospitality, display the cultural connotation, attractiveness and appeal of the licensed goods of the Winter Olympics, let the traditional Chinese festival culture add a festive atmosphere to the Winter Olympics, and also send sincere wishes for Chinese athletes to achieve better results at the Beijing Winter Olympics.
Source: Guangming Network