Health Times reporter Dong Yingyu
"Early in the morning, I came to Wangfujing to queue up, and the queue to buy ice piers was more than five hundred meters, and this battle had never been seen before, comparable to the Spring Festival." On the morning of February 5, Li Xue (pseudonym), who lives in Beijing, rushed to the Wangfujing Gongmei Building, but was startled by the unexpected queue.
On February 5, hundreds of meters long queued up in front of the Wangfujing Gongmei Building.
"The opening ceremony of the Winter Olympics allowed the whole people to 'plant' the ice piers and snow melting, I also wanted to buy some surrounding areas to add some Winter Olympic atmosphere to the home, but I did not expect to be so difficult to buy, it is said that it takes two or three hours to enter the store, some netizens queued for four hours yesterday to buy ice pier dolls." Li Xue told the Health Times reporter.
On the afternoon of February 5, the Health Times reporter came to Beijing Wangfujing Pedestrian Street Gongmei Building to visit the field, at two o'clock in the afternoon, the scene was placed on the "today's queue to end here" sign, the maintenance of order security personnel repeatedly told the consumers who came to consult, "Today's goods are basically sold out, everyone do not queue." The store will be open for a long time, do not rush to buy, it is recommended to come back after the holiday. ”
At two o'clock in the afternoon, the Retail Store of Licensed Goods for the Winter Olympics in Gongmei Building stopped queuing.
A woman came out of the building carrying a plush toy box on the ice pier and was immediately surrounded by people. "The ice piers here are sold out, and I bought them at the department store." The eldest sister replied with a smile with a "booty". At this time, another franchise store located in the Wangfujing Department Store building had already lined up for more than two hundred meters, "persuading" many people who had heard the wind to come.
On February 5, the Beijing Department Store Building Winter Olympics licensed retail stores were full of people
Not only is the offline "ice pier" hot to buy, but also a "pier" is difficult to find online. According to Tmall's data, on February 4, the "ice pier" hand-made office was only 15 minutes on the line, and 5,000 were swept away. On the evening of February 5, the ice pier keychain was replenished and sold out in just a few seconds. On social platforms such as Weibo, topics such as "the top of the Winter Olympics ice pier is difficult to find" and "when will the ice pier be replenished" continue to be hot.
On February 5, a health times reporter learned from the Beijing 2022 official licensed commodity flagship store that on the day of the opening ceremony of the Winter Olympics, the single-day sales of the Winter Olympic flagship store broke through a new high, reaching nearly 3 million. Since February 5, in order to protect the purchase rights and interests of more consumers, some popular products in the store, such as mascot plush toys, handmade, etc., have begun to implement the purchase restriction policy, and are doing their best to actively coordinate the stocking, please understand.
The official flagship store of licensed goods reminds that due to the excessive number of queues outside the store, the flow restriction measures are taken to enter the store, and the time for every hundred people entering the store is about 1 hour, please refer to it as appropriate, and consumers can also choose to come to the store after the holiday. Do not buy licensed goods at high prices from scalpers, do not believe in price speculation, rational consumption, and jointly create a good shopping atmosphere for the Winter Olympics.